Archive for the 'Online' Category


Weird Al’s Album

Ben Sisario wrote the definitive statement in the “New York Times”: No Joke! He’s Topping the Charts Weird Al Yankovic Scores With ‘Mandatory Fun’ The most important element of the above article is the sponsorship story. Weird Al didn’t see sponsorship as a way to rip-off corporations to enhance his bottom line, he saw it […]

Digital Presence

1. DIGITAL HOME A. Wikipedia Your goal is to be big enough to have a Wikipedia page. It’s the first place newbies go to learn about you. It’s got the imprimatur of authority, people believe what they read, however inaccurate the details may be. We live in an information age and what we want most […]

Spotify Rules

1. You will delete your MP3s. Just like you tossed your 8-tracks and cassettes, you’ll get rid of your MP3s, all your iTunes purchases, kaput, evaporate, just like that. It will happen when you get a new computer, which isn’t as frequent as before, but the truth is we’re moving to flash storage and it’s […]

Songza To Google

It’s not about the product. That’s the dirty little secret of all these tech companies, the goal isn’t to create a good product, but to SELL OUT! It’s like a game of musical chairs, where the buy-in is millions, and everybody’s afraid to be left without a seat at the table when the music stops. […]