Beats At Half Price
Ironically, on the same day Trent Reznor announced he was working with the company:
This is the beginning of the end. This is how you kill a brand.
You absolutely cannot get Bose headphones at a discount. They came out with the QuietComfort 3, they still sold the QuietComfort 2 at full price.
In other words, Beats is a fad. In it for the short money as opposed to the long. No different from Atari entering the computer market…and you know how that turned out.
Maybe they’ve just got too much inventory…
That’s how Tim Cook got the top job at Apple. He may not have avoided the maps fiasco, which seems to be a press story only, but he’s an expert in supply chain economics.
Maybe there’s a new model!
But earbuds are not like cars, redesigned every year (although most major changes are on a 5-7 year cycle in the automobile business at this point.) And they never give discounts that deep on cars. Period.
Then there’s the ankling of Monster. As for future products… It’s like selling a car that looks like a Mercedes-Benz on the outside but has Suzuki inside.
This is typical of the music business. A giant fire sale. Nothing’s built to last. Everybody’s planning to get out tomorrow. Take the money and run.
P.S. These discounts may be part of the disconnection from Monster, but it still hurts the brand. It trains people to wait for the deal. The same way papering trains people to wait for the free tickets.
