"it always works that way…

word of friend is worth more than anything in the world of ideas."

Seth Godin

I told Seth he should put the We Are All Weird video on his blog.

He told me did. Last week.

This stunned me, I read Seth’s blog religiously. And scanning back in research I found Seth was right, on February 10th, he’d posted a link.

But I never clicked through!

Seth’s a guru. A friend. But that STILL wasn’t enough to get me to click through to his video.

I’d say it’s one too many steps. Which is why Amazon patented 1-Click.

But it’s more than that. I probably wouldn’t have watched it anyway, because I’m immune to self-promotion, even by those I love.

But if someone else tells me about it…

That’s what got me to watch Seth’s video. An e-mail from someone I don’t even know. It was the way it was written, it made me click through.

And I’m the better for it.

You will be too, if you haven’t watched Seth’s "We Are Weird" video, go here:

We Are Weird

You can trust me. I’ve got no upside!

Yes, we’re suspicious of people’s motives. We only want to pay if it’s pure. And we are paying, with our time, which is more valuable than money.

You can’t spam us into submission. Your only hope is to create work so great we’ll hear about it from someone else.

From: Seth Godin
To: Bob Lefsetz
Subject: Re: We Are All Weird

thanks Bob!

From: Bob Lefsetz
To: Seth Godin
Subject: Re: We Are All Weird

Ah, an incredible video!  Put it on your blog, someone e-mailed it to me, otherwise I would have missed it!

From: Seth Godin
To: Bob Lefsetz
Subject: Re: We Are All Weird

last week!  http://sethgodin.typepad.com/seths_blog/2012/02/the-weird-interview.html

From: Bob Lefsetz
To: Seth Godin
Subject: Re: We Are All Weird

Whoa, feel like I’m hallucinating.
Just checked, you’re right.
Guess it was too much for me to click through to, maybe if it had been right there on your page.

Then again, maybe I needed to hear it from someone else!

From: Seth Godin
To: Bob Lefsetz
Subject: Re: We Are All Weird

it always works that way…

word of friend is worth more than anything in the world of ideas.