RayWJ
What if we don’t need radio. What if we don’t need television? What if we don’t need record companies and movie studios? What if we don’t need money?
Let’s say you had a thriving business. Wouldn’t you do your best to protect it? That’s what all of the foregoing entities possess, a beachhead, profits, and they don’t want to sacrifice at all. No one in America wants to go backwards, no one wants to lose, so those who are threatened spew ever more intense invective, accusing others of looting their businesses whilst convincing wannabes that they hold the keys to prosperity.
But this is not true.
I implore you to read this story:
In other words, you’re better off going on YouTube than "American Idol". But on YouTube creativity is king. To have big time success you must write your own material. Like on the rest of the Internet, brains triumph.
The nerds are inheriting the entertainment business. They’re stealing it from the guys who couldn’t get a date in high school who put on three piece suits and declared themselves important, but they’re not.
Any artist will tell you it’s all about freedom, the ability to do it your way. Suits have no idea what works, that’s why they’re suits!
Do you have the balls to do it your way? To stop looking for someone to rescue you, give you money to work on the plantation?
All we hear is the Internet ruined the entertainment business.
Hogwash.
The Internet is a washing machine that mixed up everything and we’ve yet to see exactly how it all dries out. But when we do, different people will be in power, the game won’t be the same.
If you’ve got talent, there’s never been a better time to create. Because the tools are cheap and you can go directly to your audience. Hell, you can even monetize on YouTube. Instead of complaining about Spotify payments, make a viral video. Yourself. Don’t sign with a major and put it on Vevo and get chintzed out of the revenue. This is your opportunity, this is your time.
Maybe RayWJ will go nuclear. But today, he’s unknown to most. That’s the new game, your niche is big enough, in this case, to make a million dollars a year. If you’re playing to everybody, you’re missing the point. Everybody doesn’t care. But many do. Play to them.
P.S. From the RayWJ YouTube page:
"MAKING YOUTUBE VIDEOS IS JUST A HOBBY OF MINE. PLEASE DON’T BOTHER CONTACTING ME WITH BUSINESS OFFERS. I’M SIMPLY NOT INTERESTED. THANK YOU."
