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For those unable or unwilling to click through, it’s Jim Fusilli’s story about the Ultra Music Festival last weekend in Miami. 150,000 tickets were sold and the headliner, Tiesto, makes north of $20 million per year.
And you didn’t see coverage of this on television, or in most mainstream media outlets. It’s just like the classic rock era. It’s happening in plain sight, but the old guard is clueless and the youngsters are flocking.
Don’t give a knee-jerk response and say it’s not music. You’re missing the point. First and foremost it’s an event, a happening. And contrary to the extravaganzas covered on TMZ and in your local newspaper, it’s not choreographed, it’s not set in stone, ANYTHING CAN HAPPEN!
If you’re trying to replicate your record, which wasn’t cut live to begin with, good luck. MTV trained the audience to expect the video. But now MTV plays no videos, Top Forty music is rote and the audience has gone elsewhere.
Sure, there are drugs and a chance to mingle with the opposite sex, but is this any different from the Fillmore back in ’68?
Somehow the audience discovered this music, despite its lack of exhibition on radio.
Somehow the audience found out about this festival, despite not being tracked minute by minute in the press, like Coachella.
And the people who went don’t need you to know. This is the opposite of reality TV culture, the me, me, me, pay attention game that’s become so tiresome. Electronic music is something that happens in your mind, that energizes your body. And a whole segment of the public just can’t get enough.
Pay attention to this.
Not only are its stars outside the mainstream, so are the promoters. The man behind it is Russell Faibisch. In other words, the L.A. based moguls missed it too.
"Dutch trance king van Buuren, billed at the Ultra Music Festival as the ‘world’s biggest DJ’, conjured a crescendo of sound which triggered crowd hysteria in the huge moshpit.‘Ultra is one of those things that is magical with kids and the younger clubbing crowd,’ said van Buuren, who also hosted a 12-hour radio show live from Ultra.
‘They all know about Ultra. Everybody in the States and abroad wants to go to Ultra. The sound is ridiculous. We could hear it in Miami Beach yesterday all the way from downtown!
‘You have to be there if you’re a DJ. It’s top five in the world for sure. It’s legendary. It’s kind of a mystical thing.’"
Did you know? Doesn’t that prove the point?
