Bon Jovi-Half Price
When do tickets go on sale?
That’s what customers ask today. And they don’t mean the ON SALE date, they mean WHEN DO THE DISCOUNTS BEGIN!
If Bon Jovi is blowing out tickets in his own backyard, what are the odds of getting discount tickets to everybody else…SPECTACULAR!
Meanwhile, this isn’t an old beat-up venue, the Meadowlands is brand new, you’d think people would want to go.
But how many times can you see Bon Jovi? Talk about burning out the audience…
Yes, the venue is large.
But the point is my inbox is overflowing with this offer. That’s what the music industry does not understand, the sophistication of the audience.
If people can figure out how to steal music, and if you think three strikes laws are going to impact that significantly that just proves you’ve never stolen music and are clueless, do you think they can’t figure out the best time and best price to buy concert tickets?
SOLD OUT!
That’s almost never true anymore. Just wait to the day of the gig. If the act doesn’t start advertising, just show up at the venue, where scalpers who bought up inventory driving up the price are now trying to unload boatloads of tickets and will do so at far less than face value.
What is the value of a concert ticket?
Obviously not as much as the concert industry thinks it is.
Have they been offering BMWs at half price? How about MacBooks… Ever get an offer for one for $300? Of course not.
We’ve now got a product with low demand, and like the department stores, we’re blowing it out. And if you know anything about department stores, the name might be the same, but the corporation is not. They all went bankrupt. It’s hard to compete with discounters.
So let me get this straight…
You’re supposed to get an AmEx and a Visa card, you’re supposed to become a member of the fan club so you can get an early crack at tickets.
Then the scraps are left for the general public, who pay face value when the big ad hits the newspaper.
Then, as the date of the show gets closer, Live Nation eliminates the service fees.
Then, when the date is really close, the promoter offers discounts through GoldStar and other entities.
Then there are e-mail campaigns where for a code you can get in for essentially nothing.
I don’t line up in advance to buy paper clips. Not milk either. These are commodities, readily available at a cheap price.
That seems to be what concert tickets have become.
