One More Thing…

No comments on the crazy parking light set up at Century City now? While probably ridiculously expensive, it’s brilliant. You can see an empty parking spot from across the garage.

Jake Foust
Position Music

That’s what I love about the Internet, the sense of community, the way we’re all in it together and can both commiserate and solve problems.Â (What I hate about the Internet is you can never leave your past behind, everybody is online, from the schoolyard bullies to ex-girlfriends, haunting you forever more.)

I responded to Jake that I was just about to write about this!

I do my best not to leave my house during business hours.Â I don’t want to lose that much time battling traffic.Â As for retail establishments, there’s better selection online and they deliver right to your door!Â So I haven’t been to the redesigned Westfield Century City mall, never mind any other mall.Â I used to go there to go to the movies, but that was before AMC featured the Hollywood shoot-em-ups and special effects extravaganzas that I don’t even bother to watch when they come on cable.Â So, I didn’t even realize the food court was now upstairs.Â (And it was pretty good, classy joints using real china…Â Well, not really real, but not paper!)

Now for all the traffic in L.A., we’re relatively backward when it comes to parking.Â I go to other cities and I see signs that tell you how many spaces are available in the (on the?) "ramp".Â So, although caught off guard by the sign in the mall today, it wasn’t totally news.

Then again, it was.Â Because this sign had a BREAKDOWN!Â With arrows pointing in different directions, telling you where the spaces were, so you could plan your route!Â Why circle in a zone where nothing’s available?

But what truly blew my mind was what Mr. Foust references above, the lights.Â THERE’S A LIGHT OVER EVERY SINGLE PARKING SPACE!Â Red or green, open or filled.Â No hunting, you could scan the entire lot looking for an available space.

Made me like Westfield instantly, made me decide the Century City mall is now my shopping center of choice.

Hell, the Apple Store in Santa Monica is closer to my house.Â But parking at the Third Street Promenade is not a pleasure.Â Whereas in Century City I could park right below the Apple Store, assuming a space was available.Â And one was!

It’s the little things that endear us to you.Â When you spend the extra dollar, when you get the small stuff right, our consumer hearts are warmed, we become loyal to you.

And the buzz!Â I came home and Googled "century city parking lights" and there were endless links, and pictures.Â This is what you want, people talking about you.

It’s like Christmas every day in Century City.Â Check it out.

Westfield Century City Introduces First Park Assist(R) Electronic Parking Management…

Century City garage: a good thing or a KISS concert?

By: bob | 2008/11/06 | Music Business | Trackback | Comments [RSS 2.0]

One More Thing…

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