If the Internet is so damn fast, why is exploitation so SLOW!

In other words, if the Beatles can release three albums in one year, why does Mariah Carey have to wait three years to release ANOTHER!

One can argue that Mariah’s new record, E=MC2, is already over. As is Madonna’s "Hard Candy". If movies are pulled from theatres in mere weeks, what makes you think the public is not burned out on overhyped music JUST AS FAST!

Sure you want to hear Mariah’s new track. But do you want to hear it SIX MONTHS STRAIGHT? And then be fed ANOTHER cut off the album you purchased eons ago and have already shelved? Who is this rollout for? Certainly not fans, but THE CASUAL BUYER! Yup, we’re gonna keep on beating the same damn drum, hopeful that someone who’s been living under a rock, with no TV, radio or Internet access, will finally enter civilization and say FUCK, there’s a new Mariah Carey album!

By these standards, why don’t we just start working classic rock albums all over again. Singles from "Sgt. Pepper"! There were none to begin with… We’ll start off with the title track, it’s upbeat, good for the summer… And we’ll ready "She’s Leaving Home" for Christmas. Next spring we’ll go with "Being For The Benefit Of Mr. Kite!" March, spring, get it! It’s windy, the snow has melted, fly a kite! We can tie in with kite manufacturers, get a display in Wal-Mart. And then, at the end of summer, we’ll go with "Lovely Rita". And "Good Morning Good Morning" after that. Yup, that’s what every dickhead promoting an album today says…IT’S GOT FIVE SINGLES! So why don’t we go back to the legendary discs, that truly have five singles! But we don’t, because everybody’s heard them, everybody’s burned out on them, they want something NEW! Don’t you think RADIO LISTENERS want something new? And fans?

No, on YouTube, you can only watch/listen to the authorized single. If someone puts up another cut from the record on the video service, which they do all the time, because it’s NATURAL to want to hear everything by an act you’re a fan of, YOU MUST NOT LISTEN! You must adhere to the industry’s rules! Radio must only play the track the label has selected for promotion. Who came up with this fakokta system?

Record companies, looking to maximize profits. Turning music into a commodity rather than a passion. How many times have you winced when a deejay has introduced NEW MUSIC FROM YOUR FAVORITE ACT and it turns out to be something from the album you bought last year? They think we don’t notice, that we don’t feel duped, that we don’t believe the deejay is phony, owned by a corrupt system. You wonder why people have embraced the Net/iPod? BECAUSE IT’S THEIR CHOICE!

I don’t sit here and say… I must wait for new material by my favorite artist until the corporation has maximized revenues… I just want more NOW! And if those under rocks finally come to the city, they can enjoy ALBUMS AND ALBUMS of material! And I can say that I was there first, I saw them live, I know every record.

But NO! We all must be hooked on the very first album. Record company economics demand it! If success is not achieved, there’s not even going to BE a second record. And the labels are crying in their beer that customers have disintermediated their product…bands are saying they only want fans to hear the music the way they want to present it.

The system is COMPLETELY UPSIDE DOWN! Start with the fan. Continue to satiate him. Give him more, CONSTANTLY! Let the buzz spread the word on your act. If almost everybody in America got the word "Speed Racer" SUCKED, do you really think no one’s going to find out if you release something GOOD?

Those at the top of the food chain keeps saying it’s about the music. It ain’t about the music, it’s about COMMERCE! If you’re a musician, go make more music. Don’t go traipsing around on promo tours to bought and sold radio stations, don’t sit for inane interviews with the press. Rather stay at home and keep woodshedding, allowing fans in. Everybody wants access. Why are you keeping people at arm’s length?

If Freddie Mercury could sing "I want it all, I want it all, I want it all and I want it NOW!", what makes the execs and artists who are fans of Queen believe that fans want less, on an ever slower basis?

One of the reasons Clive Calder was so damn successful is he realized boy band fans wanted MORE PRODUCT! His charges put out a record every year. They fed the machine. Everybody burns out, or at least declines in popularity, eventually. Strike when the iron is hot! Don’t wait three to five years for your next album. Don’t play on antiquated media time… Play on new media time. The day your album is released, if not sooner, all your fans can own it. They’ll devour it in about a week. Right thereafter, the countdown begins for something new. Your fans will talk about you, their favorite act, for maybe six months, at most. Then they’re going to start talking about someone else, they’re going to move on! Don’t let them move on, keep them hooked. By giving them MORE! They’re the key to your success. Not Leno, Letterman, "The Today Show", "USA Today", "Rolling Stone"…

Fuck the gatekeepers. Their power disappeared with physical media. They died with the Web. Don’t put on the brakes, MASH THE ACCELERATOR!