Hi Bob,

Regarding Myspace….

My music partner and I ditched Snocrap a long time ago and went with the free music model as a way to use MySpace for good and not evil.

We like to go to shows around L.A. and give away our CDs to people coming out of the venue. A week before the show, we’ll send out personalized MySpace messages to fans of the band that is playing, letting them know to look for us after the show if they like our songs and want some free music. We’ll also send out bulletins to our existing fans about the show. We’ll give away hundreds of CDs in a night without any effort at all (crazy how many people like free stuff), and we always have people coming up saying they saw our messages on Myspace and thanking us for the free album. Some of them will eventually come out to OUR shows when we play.

We’ve given away thousands of our CDs since launching our project last summer, and we hope to give away 10,000 of our new one this year, along with free downloads for every song.  All for the sake of getting people excited about going to shows and finding new music.
 
A label guy recently suggested to us that this approach is a mistake and urged us to remove the downloads from our Myspace page because “our music is worth more than that”. But in our view, our music isn’t worth anything at all if people don’t hear it.
 
-Casey from Drop Dead Genius