Re-Nickelback
Back in the twenty first century I was on the phone with Eddie Rosenblatt,
President of Geffen Records. We were discussing a band and he asked me
what was the PERCEPTION of the act. He said that’s what truly matters,
not the statistics.
Perception is Nickelback is a joke. And that perception was built on the
Web. If you didn’t get e-mailed that MP3 wherein the band’s two big sound-alike
hits were cut together to make one you’re so far out of the loop you should
focus on making new friends.
I liked the Nickelback album BEFORE the one with "This Is How You Remind Me",
and I told Derek Shulman, then running Roadrunner, so.
I think "This Is How You Remind Me" is a FANTASTIC track. That, ironically,
I can still listen to today.
But then they followed up this phenomenal track with one that sounded just
like it.
That’s the measure of true artistry. Whether you’ve got enough
self-confidence to continue to explore, rather than cave to market demands
and deliver what’s expected of you.
Nickelback does not get to rewrite history. Does not get to say we did one
for them, now we’re doing one for us. That’s the MOVIE business, not the MUSIC
business. Movies are mega-expensive, music is cheap. It’s the MARKETING
that’s expensive. But does it have to be this way?
Sheryl Crow is blabbing in every interview how her last album made her feel
dirty, that she delivered what THEY wanted and then depressed decided to make
THIS record. That’s like me saying I’ve made a deal to write for
hitsdailydouble, and then, after pocketing the check, and we know this isn’t a good
example, since "Hits" pays so poorly, going indie again and telling you to believe in
me once more. No, I’d be forever labeled a sell-out.
I like the guys below. They’re just doing their jobs. But they’re myopic.Â
They’re out of touch with the street. Even if Nickelback is SELLING records
most people see them as a one trick pony.
So, let this be a warning. Protect your image, that’s all you’ve got.
Which, is why, if you whore yourself out for a commercial, we can never
believe in you again (except maybe for Snoop, he seems to get away with it, he
seems to be laughing how he’s ripping off the man as he’s pitching the product).
So, cite all the numbers you want. On the street, Nickelback is done. Maybe
if they make a FEW more good CDs. And in interviews reveal their souls.Â
THEN, maybe people will be interested again.
But now they’re looking for something new.
Ever notice how acts no longer have a career anymore?
It’s because they’re no longer artists, they’re BUSINESSMEN!