Well, they’re certainly not doing it for the fans.

Let me get this straight, MTV viewers have CABLE but not COMPUTERS?

And they’re certainly not doing it for the ratings.  They’re gonna be horrific.

They’re doing it for the spin.  Kind of like community service for a teenager who does something heinous.  The kid doesn’t regret that he DID it, he just regrets that he was CAUGHT!

And the business community doesn’t watch the damn channel anyway.  So, MTV can get the lame press to print their mea culpa, point to this apology in the future and make like nothing happened.

But something DID happen!

It’s kind of like a car accident.  You really really wish it didn’t occur.  You replay the scenario over and over in your head endlessly.  You even fantasize what could BE if you didn’t crash.

But you did.  And you’ve got to live with the consequences.

MTV’s been fucking up for over a decade.  I just saw an announcement in the paper that they’re casting for "Real World XVII".  That’s SEVENTEEN if you’re roman numeral-challenged.  They care as much about music as your PARENTS!  To tell you the truth, they don’t want to HEAR the awful sound.  But it’s worse.  If there’s a way to make money pretending that they like it, oh, they’ll do that.

Like Def Leppard said, it’s too late, too late for love.  This apology is one in name only.  They’re running the shows in garbage time, laughing how they pulled one over on us.  But, on one Saturday in July, as the old star they once made used to say, they revealed their true colors.  When everybody was watching.  A band-aid’s not gonna make any difference.  And there’s no turning back.