{"id":90,"date":"2005-07-19T19:54:16","date_gmt":"2005-07-20T02:54:16","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/index.php\/archives\/2005\/07\/19\/sonos-first-take\/"},"modified":"2005-07-19T20:07:21","modified_gmt":"2005-07-20T03:07:21","slug":"sonos-first-take","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2005\/07\/19\/sonos-first-take\/","title":{"rendered":"Sonos First Take"},"content":{"rendered":"<p>This was a PAIN to set up.\u00c2\u00a0 But BOY is it FANTASTIC!<\/p>\n<p>I realize it&#8217;s an iPod world.\u00c2\u00a0 But there&#8217;s nothing like hearing music through <br \/>SPEAKERS!\u00c2\u00a0 STEREO speakers, not those little ones by your computer, ones that <br \/>fill up your entire HOUSE with sound.<\/p>\n<p>I&#8217;ve had this shit in my house since March.\u00c2\u00a0 Not having the time to dedicate <br \/>to setting it up.\u00c2\u00a0 You see nothing&#8217;s easy with computers.\u00c2\u00a0 Oh, it&#8217;s SUPPOSED <br \/>to be easy, but then you hit a wall&#8230;and the frustration drives you WILD!\u00c2\u00a0 <br \/>You&#8217;re doing what the instructions tell you to, but the damn shit won&#8217;t work.\u00c2\u00a0 <br \/>And you can&#8217;t go to sleep, do anything else, until it does.\u00c2\u00a0 You burn HOURS.<\/p>\n<p>Or maybe only minutes.\u00c2\u00a0 That&#8217;s the conundrum.\u00c2\u00a0 I mean are you feeling LUCKY?<\/p>\n<p>Then they wanted the stuff back.\u00c2\u00a0 Which I gladly agreed to do.\u00c2\u00a0 I mean I <br \/>don&#8217;t live in that big a house, if I just turn it up in the living room I can hear <br \/>it in the bedroom.\u00c2\u00a0 Wireless music throughout the house?\u00c2\u00a0 I&#8217;m not the right <br \/>customer.<\/p>\n<p>Then they blinked.\u00c2\u00a0 Well, if I WOULD set it up&#8230;<\/p>\n<p>So I tore apart the giant box that&#8217;s been sitting in the living room and <br \/>found out it contained no speakers.\u00c2\u00a0 It was BIG enough to contain speakers, it <br \/>just didn&#8217;t.\u00c2\u00a0 That was part of the deal, I needed EVERYTHING, I mean I don&#8217;t have <br \/>an extra set of B&amp;W&#8217;s sitting around.<\/p>\n<p>So they FedExed me speakers.\u00c2\u00a0 Called my bluff.<\/p>\n<p>So I tried to set the stuff up.<\/p>\n<p>And I got one of those error messages that drive you wild.\u00c2\u00a0 That tell you to <br \/>do something not in the manual, not on the Website&#8230;they expect you to be <br \/>CLAIRVOYANT!\u00c2\u00a0 Yup, I was just supposed to update the box via the controller.\u00c2\u00a0 You <br \/>know how to do that, DON&#8217;T YOU?<\/p>\n<p>Well, finally a Sonos support person e-mailed me the technique, and I got <br \/>over that hurdle, but then I had a tech conundrum.\u00c2\u00a0 Do you enable sharing and <br \/>punch a hole in your firewall?<\/p>\n<p>With &quot;Newsweek&quot; and the rest of the media warning that our identities are <br \/>going to be stolen, do you really want to make it EASY FOR THEM?\u00c2\u00a0 I got halfway <br \/>through on my Mac and I blinked.\u00c2\u00a0 Would my MP3s suddenly be visible to the <br \/>entire world, the RIAA?<\/p>\n<p>So I started over on my PC.\u00c2\u00a0 And got another error message that made no sense.<\/p>\n<p>And now I was pissed.\u00c2\u00a0 I was chewing up my time.\u00c2\u00a0 How great was this shit <br \/>anyway?<\/p>\n<p>Oh, they said they&#8217;d send somebody to my house.\u00c2\u00a0 But I like to figure this <br \/>stuff out myself.\u00c2\u00a0 The average person wouldn&#8217;t have somebody coming to his <br \/>house.\u00c2\u00a0 What if you lived in Pocatello?<\/p>\n<p>So I fired off an angry e-mail message&#8230;you know the kind you compose when <br \/>you&#8217;ve had just about as much tech frustration as you can endure&#8230;and they had <br \/>a tech rep call me.<\/p>\n<p>He assured me that nobody else could see my Mac.\u00c2\u00a0 That the hardware firewall <br \/>in my router would prevent this.\u00c2\u00a0 But then why is Walt Mossberg railing on and <br \/>on about the necessity of firewalls?<\/p>\n<p>That&#8217;s what this guy thought the problem was on my PC.\u00c2\u00a0 Zone Alarm was <br \/>preventing the unit from seeing the Sonos unit.<\/p>\n<p>But I&#8217;d followed the Zone Alarm instructions on the Sonos site.\u00c2\u00a0 Which, of <br \/>course, did not comport with the reality on my computer desktop, and I hadn&#8217;t <br \/>been able to solve the problem.<\/p>\n<p>So there was only one option left.\u00c2\u00a0 He was going to have to go in.\u00c2\u00a0 To my <br \/>machine.<\/p>\n<p>It was like &quot;Fantastic Voyage&quot;.\u00c2\u00a0 I launched Firefox.\u00c2\u00a0 Entered a code.\u00c2\u00a0 <br \/>Downloaded this little software program.\u00c2\u00a0 And suddenly, this guy in Santa Barbara <br \/>had taken over my computer.\u00c2\u00a0 I was just sitting at my desk, hands by my side, <br \/>and the mouse was moving!<\/p>\n<p>I guess there are geeks, then there are GEEKS!<\/p>\n<p>And I needed a geek of this caliber to solve my problem.\u00c2\u00a0 Even though my PC <br \/>was working fine, he said that it didn&#8217;t trust my wireless network.\u00c2\u00a0 He altered <br \/>a configuration so they&#8217;d play together.<\/p>\n<p>And there were other firewall changes to be made.\u00c2\u00a0 For a moment there, even <br \/>the GUY was frustrated.<\/p>\n<p>But, finally, having proven that I&#8217;m not a complete idiot, that there WAS a <br \/>problem, even though Hans didn&#8217;t think the installation would work, it DID!<\/p>\n<p>I told him not to go.\u00c2\u00a0 While he was still on he could help me configure the <br \/>Sonos box in the bedroom, the one attached to the speakers.\u00c2\u00a0 Oh, it seemed <br \/>simple enough to me, but NOTHING had been simple to this point (although, if I had <br \/>been willing to risk it, I would have had none of these firewall problems on <br \/>my Mac, where the firewall is built into the operating system and there isn&#8217;t <br \/>a war behind the desktop, different software manufacturers fighting to control <br \/>your machine).<\/p>\n<p>And then, VOILA!\u00c2\u00a0 The whole fucking thing worked.\u00c2\u00a0 Just like that.\u00c2\u00a0 Pink <br \/>Floyd&#8217;s &quot;See Emily Play&quot; was pouring out of the speakers in my bedroom.<\/p>\n<p>That&#8217;s all I could play.\u00c2\u00a0 You see Sonos would stream all the MP3s on my <br \/>computer, it&#8217;s just that all my music files are on my Mac.\u00c2\u00a0 And I was on my PC.<\/p>\n<p>But my PC has Rhapsody.<\/p>\n<p>Apple will continue to win the war.\u00c2\u00a0 Asshole idiots like Howard Stringer, who <br \/>label the iPod &quot;Dopi spelled backward&quot;, just don&#8217;t get it.\u00c2\u00a0 It&#8217;s very simple. <br \/>\u00c2\u00a0It&#8217;s about ease of use.\u00c2\u00a0 You don&#8217;t need any support to install Apple <br \/>software.\u00c2\u00a0 And you don&#8217;t need instructions on how to use it.\u00c2\u00a0 It&#8217;s INTUITIVE!\u00c2\u00a0 I&#8217;d <br \/>say a child can figure it out, but children are tech experts, I&#8217;d say in this <br \/>case a BABY BOOMER can figure it out.<\/p>\n<p>Whomever designed Rhapsody should be shot.\u00c2\u00a0 It&#8217;s COUNTERINTUITIVE!\u00c2\u00a0 Logic <br \/>doesn&#8217;t enter the picture.\u00c2\u00a0 There are dual sets of controls, multiple <br \/>libraries\/places where your music resides&#8230;it&#8217;s a TURN-OFF!<\/p>\n<p>But it turns out that Sonos only uses one facet of Rhapsody.\u00c2\u00a0 All the other <br \/>confusing junk is irrelevant.\u00c2\u00a0 To use Sonos, you just add a track or an album <br \/>to your library.\u00c2\u00a0 And this Hans taught me, and this was easy.\u00c2\u00a0 Not as easy as <br \/>iTunes, but understandable.\u00c2\u00a0 You search, you find, you click and then you add, <br \/>you hit the +.\u00c2\u00a0 And this would be a pain in the ass if you had to add tracks <br \/>individually, but you can just click once to add whole ALBUMS!\u00c2\u00a0 Of course you <br \/>have to keep searching, keep going back and forth to FIND those albums, but <br \/>once they&#8217;re in your library&#8230;<\/p>\n<p>You can find them on the Sonos controller.<\/p>\n<p>Turns out Sonos is Apple-like.\u00c2\u00a0 MOST of the commands, most of the features on <br \/>the controller, you can figure out almost immediately.<\/p>\n<p>So, after hearing &quot;See Emily Play&quot;, which we added as a demo, after I let <br \/>Hans go, I went back into the other room and started adding tracks&#8230;\u00c2\u00a0 But this <br \/>was so SLOW!\u00c2\u00a0 Then, I figured out how to add all the tracks I&#8217;d played recently <br \/>on Rhapsody to my library.\u00c2\u00a0 Oh, you click on the first, hold down the shift <br \/>key, and then click on the last.\u00c2\u00a0 Then drag them to the library.\u00c2\u00a0 Computer 101 <br \/>if you&#8217;re a geek, a technique unknown by just about anybody else.\u00c2\u00a0 Oh, I <br \/>searched for an easier way, but couldn&#8217;t find one.<\/p>\n<p>And then, with about fifty tunes in my Rhapsody library, I rushed into the <br \/>bedroom.<\/p>\n<p>You see, the stuff in your Rhapsody library is INSTANTLY seen by Sonos.<\/p>\n<p>And once in the bedroom, I could scroll through my entire library on the <br \/>controller, and dial up anything, INSTANTLY!<\/p>\n<p>Let me explain.\u00c2\u00a0 That&#8217;s what Sonos is.\u00c2\u00a0 A way to stream the music on your <br \/>computer to speakers elsewhere wirelessly.\u00c2\u00a0 Of course you can do this with an <br \/>Apple AirPort Express.\u00c2\u00a0 Just one problem.\u00c2\u00a0 There&#8217;s no remote for the AirPort <br \/>Express.\u00c2\u00a0 You&#8217;ve got to be in front of your computer, or you&#8217;ve got to drag your <br \/>laptop with you, not the biggest pain in the ass, but do you want your <br \/>PowerBook on the patio table along with your gin and tonics?<\/p>\n<p>You plug a Sonos box into your network.\u00c2\u00a0 Into a router.\u00c2\u00a0 Which is NECESSARY.\u00c2\u00a0 <br \/>You need one with a built-in hardware firewall, which I only found out from <br \/>Hans, on the phone.\u00c2\u00a0 I&#8217;ve got two.\u00c2\u00a0 One DOESN&#8217;T have this firewall.\u00c2\u00a0 Although <br \/>most you can buy today do.\u00c2\u00a0 Then, you load the software on your computer, <br \/>authorize the box and you&#8217;re up and running.\u00c2\u00a0 (Assuming you have none of the <br \/>problems detailed above.)\u00c2\u00a0 THEN, you can stream music to the speakers attached to <br \/>the Sonos box.\u00c2\u00a0 You need a box for each set of speakers.\u00c2\u00a0 Yup, this is <br \/>expensive, but everything cool IS in the beginning.<\/p>\n<p>Then, Sonos will stream all your music to wherever you have a box and <br \/>speakers.\u00c2\u00a0 WIRELESSLY!\u00c2\u00a0 Even different music to different boxes.<\/p>\n<p>Now just yesterday, Sonos introduced streaming of Internet radio stations.\u00c2\u00a0 <br \/>It&#8217;s cool.<\/p>\n<p>But what makes Sonos so great, what puts a shiteating grin on your face, is <br \/>the interface with Rhapsody.\u00c2\u00a0 SUDDENLY, you can have just about the entire <br \/>library of popular music AT YOUR FINGERTIPS!\u00c2\u00a0 AND, you&#8217;re not limited to this, you <br \/>can ALSO play the music you&#8217;ve ripped (or stolen!)\u00c2\u00a0 You can&#8217;t play the tracks <br \/>you purchased at the iTunes Music Store, but did you expect otherwise?<\/p>\n<p>So imagine you were at Tower Records.\u00c2\u00a0 Or the Virgin Megastore.\u00c2\u00a0 Or some <br \/>other music retailer that still has an inventory.\u00c2\u00a0 Imagine being able to buy an <br \/>album JUST BY TOUCHING IT!<\/p>\n<p>That&#8217;s what it&#8217;s like with Sonos and Rhapsody.\u00c2\u00a0 You&#8217;re not married to your <br \/>computer, it&#8217;s just like in the old days, your music is coming out of your <br \/>regular stereo speakers, it&#8217;s just like you own it.<\/p>\n<p>Oh, yes, you&#8217;re renting.\u00c2\u00a0 But, as stated above, Sonos will play everything <br \/>you own too.<\/p>\n<p>But I know.\u00c2\u00a0 It&#8217;s just like everything else tech.\u00c2\u00a0 You just don&#8217;t get it <br \/>until you USE IT!<\/p>\n<p>So I&#8217;m in my bedroom, lying on the bed, with the controller in my hand.\u00c2\u00a0 Very <br \/>easily I scroll and find all fifty tracks I transferred from my recently <br \/>played list in Rhapsody.\u00c2\u00a0 They&#8217;re easily findable.\u00c2\u00a0 Broken down by artist, album <br \/>and title.\u00c2\u00a0 I just navigate the menus, with an iPod like wheel with a center <br \/>click button, and I HEAR THEM!<\/p>\n<p>Bryan Adams&#8217; &quot;Open Road&quot;.\u00c2\u00a0 For the first time ever I&#8217;m hearing the track <br \/>through BIG speakers, REAL speakers, STEREO speakers.\u00c2\u00a0 It sounds rich, the sound <br \/>is washing over me, it&#8217;s embracing me, I&#8217;m bathing in it, I&#8217;m hearing it like <br \/>I&#8217;ve never heard it before.<\/p>\n<p>So I pulled up &quot;East Side Story&quot;.<\/p>\n<p>It was easy.\u00c2\u00a0 I just pressed the back button, the one with the circular arrow <br \/>pointing backward.<\/p>\n<p>And I selected it.<\/p>\n<p>And on the screen of the REMOTE there was a picture of the album cover and <br \/>complete track information.<\/p>\n<p>It was THRILLING!<\/p>\n<p>So I went back into the living room,\u00c2\u00a0 And started adding albums from Rhapsody <br \/>like mad.\u00c2\u00a0 Almost instantly I had &quot;Tumbleweed Connection&quot; and the first Elton <br \/>John album.\u00c2\u00a0 And both Dido records.\u00c2\u00a0 And a ton of Doobies.\u00c2\u00a0 And all of Bryan <br \/>Adams.\u00c2\u00a0 And Boston.\u00c2\u00a0 (It&#8217;s easier to add the old stuff, it&#8217;s embedded in your <br \/>DNA!)<\/p>\n<p>Then I rushed into the other room and started dialing in tracks.\u00c2\u00a0 It was easy.<\/p>\n<p>But it wasn&#8217;t only the track I had control of.\u00c2\u00a0 I could adjust the volume of <br \/>the speakers, which I did when my landlady started walking by my house.<\/p>\n<p>I&#8217;m sure you still don&#8217;t get it.\u00c2\u00a0 Hell, I didn&#8217;t.\u00c2\u00a0 Like I told you, I had the <br \/>shit in my house for MONTHS!\u00c2\u00a0 Just like XM&#8230;<\/p>\n<p>Maybe it&#8217;s because it&#8217;s not manufactured by Microsoft.\u00c2\u00a0 Sonos just works.<\/p>\n<p>Oh, there was that one initial glitch.\u00c2\u00a0 Asking me to upgrade the software of <br \/>the Zone Player box from the controller, with no instructions on how to do <br \/>this, but all my trouble after this was courtesy of the boys in Redmond.\u00c2\u00a0 Who <br \/>made their operating system so porous that I&#8217;ve got to run Zone Alarm to prevent <br \/>hackers from prying into my hard drive.<\/p>\n<p>If you came over.\u00c2\u00a0 Added your favorite albums from Rhapsody.\u00c2\u00a0 Held the <br \/>controller in your hand.\u00c2\u00a0 Heard your choices coming out of the speakers.\u00c2\u00a0 You&#8217;d be <br \/>just like me.\u00c2\u00a0 You&#8217;d have a shiteating grin on your face, amazed how fucking <br \/>COOL this is!<\/p>\n<p>(Meanwhile, maybe I spoke too soon.\u00c2\u00a0 Suddenly, &quot;Where The Streets Have No <br \/>Name&quot; crapped out.\u00c2\u00a0 I had to get up and check the PC.\u00c2\u00a0 Rhapsody had lost the <br \/>connection.\u00c2\u00a0 So much for STREAMING!\u00c2\u00a0 What&#8217;s worse, the program would not<br \/> only not reconnect, it wouldn&#8217;t even RELOAD!\u00c2\u00a0 I had to reboot the whole fucking PC.<br \/>I tell you, if you haven&#8217;t switched to Mac yet you&#8217;re a loser.\u00c2\u00a0 No viruses and <br \/>everything WORKS!)<\/p>\n<p>P.S. Rhapsody just crapped out again.\u00c2\u00a0 Meanwhile, it&#8217;s not an Internet <br \/>problem, I can still stream Internet radio from my Sonos controller.\u00c2\u00a0 They really <br \/>expect Rhapsody\/subscription streaming services to break through and be <br \/>dominant?\u00c2\u00a0 Is it that Windows users are so used to glitches that they&#8217;ll tolerate <br \/>bullshit like this?\u00c2\u00a0 I mean I&#8217;m supposed to get up every ten minutes and reboot my <br \/>computer?\u00c2\u00a0 These guys remind me of the Administration.\u00c2\u00a0 What they tell you <br \/>doesn&#8217;t comport with reality.\u00c2\u00a0 Plays for sure?\u00c2\u00a0 FUCKED FOR SURE! <\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>This was a PAIN to set up.\u00c2\u00a0 But BOY is it FANTASTIC! I realize it&#8217;s an iPod world.\u00c2\u00a0 But there&#8217;s nothing like hearing music through SPEAKERS!\u00c2\u00a0 STEREO speakers, not those little ones by your computer, ones that fill up your entire HOUSE with sound. I&#8217;ve had this shit in my house since March.\u00c2\u00a0 Not having [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[],"class_list":["post-90","post","type-post","status-publish","format-standard","hentry","category-music-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-1s","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/90","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=90"}],"version-history":[{"count":0,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/90\/revisions"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=90"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=90"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}