Now I just woke up.\u00c2\u00a0 And having gone to bed so late, I feel like my head was run over by a truck.\u00c2\u00a0 So when I click on the link, and see the plays for this song…I just don’t BELIEVE THEM, they just don’t COMPUTE!\u00c2\u00a0 But could Tom Rush be using a bot?\u00c2\u00a0 None of his other videos have 1,852,789 plays.<\/p>\n
Then I clicked on the video\/song.\u00c2\u00a0 And I remembered hearing Tom Rush perform it a month back at McCabe’s.\u00c2\u00a0 And I realized these views were real, that viral attention had blown this video up.<\/p>\n
\nThe money comes out of you leveraging it.\u00c2\u00a0 Having your "manager"\u00c2\u00a0 contact TV shows for airplay…
Left field idea, Lifetime, women’s television…
Certainly the morning TV shows.<\/p>\n<\/blockquote>\n
This is the promotion racket, just in a new sphere.\u00c2\u00a0 You use numbers to convince other people to take a chance.\u00c2\u00a0 One viewing of this video and you get it.\u00c2\u00a0 And anybody who wants to reach baby boomers should get it.\u00c2\u00a0 Will they take a chance?\u00c2\u00a0 I’m betting SOMEONE will.\u00c2\u00a0 And the resultant exposure could inject some adrenaline into Tom’s career.\u00c2\u00a0 More and better gigs, even PRIVATES!\u00c2\u00a0 This is the equivalent of a song in a commercial, but BETTER!<\/p>\n
But Bob, aren’t you against selling out?<\/p>\n
Well, there is no commercial here, and I wouldn’t recommend one.\u00c2\u00a0 But it’s not wrong to be on TV if no one knows who you are to begin with, or needs to be reminded, and it’s not calculated, if it’s not about selling tonnage.\u00c2\u00a0 John Mellencamp was swinging for the fences with Chevy, Tom Rush is just trying to get some awareness.\u00c2\u00a0 You root for the up and comer who gets a shot, you wince when the star is on a victory lap\/selling out.<\/p>\n
And you do things when you’re beginning, when you’re building, that you’d never do once you’ve made it, once you’re established.
A little TV traction and Tom could open for Jimmy Buffett.\u00c2\u00a0 And then Jimmy’s audience could embrace him, Tom could grow his concert business and then, like Jimmy, rarely, if ever, be seen on TV again.<\/p>\n
The rules aren’t hard and fast, you’ve got to work them for your career.\u00c2\u00a0 It’s just that you should protect your credibility at every turn.\u00c2\u00a0 A song on "Grey’s Anatomy"?\u00c2\u00a0 I might not do it, but I’d tell just about everybody who wanted to to go for it.\u00c2\u00a0 A song in a Coke commercial?\u00c2\u00a0 Unless you’re an evanescent popster, decline.\u00c2\u00a0 An appearance on a morning TV show?\u00c2\u00a0 If you appeal to teens and twentysomethings and are all about credibility, don’t do it, they might not watch these shows, but that doesn’t mean they won’t hear about it, the fact that you went on to sell your wares\/identity rubs them the wrong way, hell, THEY choose NOT to watch these shows!\u00c2\u00a0 But if you’re a journeyman baby boomer act, it’s fine to go on one of these programs to remind your public you’re still out there, and still great.\u00c2\u00a0 As for privates?\u00c2\u00a0 The oldsters who are fans of Tom would like to hire him THEMSELVES!\u00c2\u00a0 These ARE the people who put on the privates!\u00c2\u00a0 These aren’t privates so much as HOUSE CONCERTS!<\/p>\n
Even Metallica gave it away in the beginning, that’s how you get STARTED!\u00c2\u00a0 As they say at Google, it’s knowing where to charge in the food chain!\u00c2\u00a0 YouTube plays might now be free, but you can make money down the line.<\/p>\n
P.S. The manager part is a joke, Tom is his own manager, he never had any luck with someone doing this job.<\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
From: Tom Rush Bob, Check the numbers on the Remember Song.\u00c2\u00a0 We seem to have hit a nerve here.\u00c2\u00a0 The interesting thing to me is that this is clearly Boomers, not kids.\u00c2\u00a0 So when do I get the check? Tom Tom Rush – Remember Song Now I just woke up.\u00c2\u00a0 And having gone to bed […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9],"tags":[],"class_list":["post-817","post","type-post","status-publish","format-standard","hentry","category-music-business","category-the-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-db","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=817"}],"version-history":[{"count":0,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/817\/revisions"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}