{"id":752,"date":"2007-04-04T17:28:51","date_gmt":"2007-04-05T01:28:51","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/index.php\/archives\/2007\/04\/04\/e-mail-of-the-day-6\/"},"modified":"2007-04-04T17:40:52","modified_gmt":"2007-04-05T01:40:52","slug":"e-mail-of-the-day-6","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2007\/04\/04\/e-mail-of-the-day-6\/","title":{"rendered":"E-Mail Of The Day"},"content":{"rendered":"
\n

From: Jon Cole
Subject: Street Teams<\/p>\n

I signed up for the Atlantic Records street team a couple of years ago when the Format were shuffled over from Elektra because that’s what you do when you’re a kid who loves a band. I didn’t realize street teaming was about whoring yourself out to get a low-level job in the industry so that you can whore yourself out more & look like an ass promoting music that someone else thinks is good. It didn’t take long to realize I didn’t want much to do with this method of marketing. Furthermore the Format never received the first bit of promotion & were finally dropped from the label in late ’05. (And since they’ve done almost everything right… they self-released their next record, Dog Problems, through Nettwerk & have steered one of the most successful grass roots marketing campaigns I’ve ever seen, all the while most if not all of their dignity.)<\/p>\n

I never removed myself from the street team because the e-mails had a certain car crash quality. Like the one I just got regarding the promotion of the forthcoming Rush album.<\/p>\n

For those of you who aren’t familiar with the band…they’re kind of a big deal!!! Definitely ask your parents! They are going on a 45-city tour and hitting a lot of major markets to help promote their new album "Snakes & Arrows" set for a May 1st release, which is their first studio album of new material in 5 YEARS!!!! So this a huge!<\/p>\n

Someone’s either too excited to proofread their e-mail (Vapor Trails was a smash hit, after all…) or they just don’t care. Or they’re trying to type like a 13 year old girl. Or some bizarre combination of the three.<\/p>\n

Desperate times call for desperate measures? Or is this the kind of thinking that sank the ship to begin with?<\/p>\n

My favorite part…<\/p>\n

\u00c2\u00a0…this is definitely a great band to have on your resume and under your belt!<\/p>\n

Maybe if you want a job for some AAA radio station in Alabama… I, personally, would ask you why in the world you would waste your time doing "lifestyle marketing" for a band like Rush. I can’t imagine anyone who will be running things by the time these kids get their foot in the door will give two hoots about this marketing campaign.<\/p>\n

Maybe I’m wrong… maybe it will catch on. But God, I hope not.<\/p>\n<\/blockquote>\n

<\/p>","protected":false},"excerpt":{"rendered":"

From: Jon ColeSubject: Street Teams I signed up for the Atlantic Records street team a couple of years ago when the Format were shuffled over from Elektra because that’s what you do when you’re a kid who loves a band. I didn’t realize street teaming was about whoring yourself out to get a low-level job […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[],"class_list":["post-752","post","type-post","status-publish","format-standard","hentry","category-music-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-c8","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=752"}],"version-history":[{"count":0,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/752\/revisions"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}