{"id":751,"date":"2007-04-03T08:12:00","date_gmt":"2007-04-03T16:12:00","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/index.php\/archives\/2007\/04\/03\/more-appleemidrm\/"},"modified":"2007-04-03T08:12:56","modified_gmt":"2007-04-03T16:12:56","slug":"more-appleemidrm","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2007\/04\/03\/more-appleemidrm\/","title":{"rendered":"More Apple\/EMI\/DRM"},"content":{"rendered":"<p>DRM might be the story in the mainstream press, but what sticks in my craw is the hit to Steve Jobs&#8217; credibility.<\/p>\n<p>What we hate about politicians is fiscal interests, i.e. donors, hold sway over elected officials&#8217; opinions.\u00c2\u00a0 There is no Mr. Smith in Washington, speaking from the heart, always doing the right thing.\u00c2\u00a0 Today we learn there&#8217;s no Mr. Smith in Cupertino either, in case we were wondering.<\/p>\n<p>Steve Jobs has got a problem.\u00c2\u00a0 European nations are circling the wagons, they want Apple to license FairPlay DRM.\u00c2\u00a0 Like there&#8217;s a chance in hell of that happening.<\/p>\n<p>Back when the major labels still believed in CDs, when online sales were tiny, Apple might pull their store from any country causing a ruckus.\u00c2\u00a0 But now, the stakes are too high.\u00c2\u00a0 We&#8217;re fighting for the future here.\u00c2\u00a0 Who&#8217;s going to distribute music online when the CD is dead.<\/p>\n<p>Well you might say that if DRM is removed, you can buy the tracks ANYWHERE!\u00c2\u00a0 But then you&#8217;ve got to import them into your iTunes library.\u00c2\u00a0 Believe me, I&#8217;m on the phone with the computer-illiterate, this is a baffling enterprise to so many.\u00c2\u00a0 Especially those too dumb to steal the tracks, those who are utilizing the iTunes Store to begin with.<\/p>\n<p>You see Apple has got a seamless solution, based on not only the iPod, but the iTunes software.\u00c2\u00a0 To break that monopoly would be like&#8230;breaking the Windows monopoly.\u00c2\u00a0 But you can only do this if you&#8217;ve got a store, the labels want stores.\u00c2\u00a0 And if your store has to close&#8230;<\/p>\n<p>No, it has to stay open.\u00c2\u00a0 Therefore, Steve Jobs makes a deal for variable pricing with EMI, breaking his FOUR YEAR STANCE!!<\/p>\n<p>That was the beauty of the iTunes Store, one price for everything, no confusion.\u00c2\u00a0 Didn&#8217;t Mr. Jobs warn the labels not to confuse the customer by having variable prices?\u00c2\u00a0 All well and good when European nations aren&#8217;t breathing down your neck, but when they are&#8230;you do what&#8217;s expedient.\u00c2\u00a0 If the DRM comes off as part of the bargain, hell, you&#8217;ve got that seamless software solution and less than three percent of the songs on iPods are purchased at the iTunes Store, and you&#8217;re really selling iPods, right?<\/p>\n<p>But what about that DRM?<\/p>\n<p>I refer you to this article from the BBC<\/p>\n<blockquote dir=\"ltr\" style=\"MARGIN-RIGHT: 0px\">\n<p><a title=\"EMI takes locks off music tracks\" href=\"http:\/\/news.bbc.co.uk\/2\/hi\/technology\/6516189.stm\" target=\"_blank\">EMI takes locks off music tracks<\/a><\/p>\n<p>&quot;Mr. Jobs said the move to remove DRM on music was not a precursor to a similar step in the video market.<\/p>\n<p>&#8216;The music and video markets are not parallel. The video industry does not deliver 90% of its content DRM-free.&#8217;&quot;<\/p>\n<\/blockquote>\n<p>Huh?\u00c2\u00a0 So DRM is fine as long as you presently don&#8217;t deliver all your content DRM free?\u00c2\u00a0 What if the industry suddenly stopped producing CDs, would DRM then be okay for music?<\/p>\n<p>And isn&#8217;t it funny that Mr. Jobs is the largest stockholder in Disney, which does have a successful recording operation, finally, but makes most of its money from films and associated visual programming\/licensing.\u00c2\u00a0 Mr. Jobs owns Pixar, which he sells to Disney, so suddenly films are different from music?\u00c2\u00a0 That&#8217;s illogical.\u00c2\u00a0 And, isn&#8217;t it interesting that so few movie studios have signed up with the iTunes Store&#8230;\u00c2\u00a0 If Mr. Jobs says DRM sucks for all intellectual property, then his business, which is not only the iTunes Store, but the hardware Apple TV, goes in the shitter.<\/p>\n<p>And why didn&#8217;t Mr. Jobs complain about the bit rate before?\u00c2\u00a0 Didn&#8217;t he extol the sound quality of 128 AACs?\u00c2\u00a0 Isn&#8217;t this like saying Hyundais are great, all the car you&#8217;ll ever need, but then driving a Mercedes and saying that this is what you really want?<\/p>\n<p>Oh, buyers have the option, they can buy shit.<\/p>\n<p>So, what I&#8217;m hearing is there should be two levels of quality for films.\u00c2\u00a0 The 35mm version and the 16mm version, with different prices for attendance at theatres exhibiting each.\u00c2\u00a0 Sure, they&#8217;ve come out with hi-def DVDs, but that&#8217;s a disaster area, because the original DVD is GOOD ENOUGH!\u00c2\u00a0 Is the 128 AAC good enough?\u00c2\u00a0 Especially if you&#8217;re listening to it on the shitty headphones provided by Apple with the iPod?\u00c2\u00a0 I&#8217;d say so.<\/p>\n<p>So where do we lie, what&#8217;s the bottom line.<\/p>\n<p>Mr. Jobs just added a whole bunch of confusion.\u00c2\u00a0 He just contradicted tenets he espoused for years.\u00c2\u00a0 And in case you think the legendary reality distortion field is not in play, here&#8217;s another quote from that BBC article:<\/p>\n<blockquote dir=\"ltr\" style=\"MARGIN-RIGHT: 0px\">\n<p>&quot;He denied that the 99p cost for tracks without DRM constituted a price increase.<\/p>\n<p>&#8216;We are adding another product, priced higher, with more features, higher sound quality and hassle free interoperability.<\/p>\n<p>&#8216;It&#8217;s not a price increase.&#8217;&quot;<\/p>\n<\/blockquote>\n<p>So you&#8217;re giving me less than I can get with the CD, but somehow I should be thrilled?\u00c2\u00a0 Sounds like used car salesman speak, doesn&#8217;t it?<\/p>\n<p>Is it that when you wade into Hollywood waters you inherently lose your credibility?\u00c2\u00a0 Isn&#8217;t this what we hate about today&#8217;s musical artists, that they&#8217;re now doing what&#8217;s expedient as opposed to what they feel in their hearts?\u00c2\u00a0 Isn&#8217;t this the real problem with music sales, not piracy, but the low overall quality?<\/p>\n<p>Eric Nicoli used to sell biscuits.\u00c2\u00a0 He&#8217;s just trying to turn water into wine.\u00c2\u00a0 He&#8217;s a businessman.\u00c2\u00a0 We were under the illusion that Steve Jobs was more than that, not a usual suspect.\u00c2\u00a0 Today we learned he&#8217;s just another self-interested prick doing what&#8217;s expedient.<\/p>\n<p>Shit, if he could get the labels to keep prices at a standard ninety nine cents for four years, couldn&#8217;t he fight EMI on this price increase?<\/p>\n<p>No, because he was worried about European governments, not DRM.\u00c2\u00a0 They were closing in on him, time was of the essence.\u00c2\u00a0 That&#8217;s the story here.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>DRM might be the story in the mainstream press, but what sticks in my craw is the hit to Steve Jobs&#8217; credibility. What we hate about politicians is fiscal interests, i.e. donors, hold sway over elected officials&#8217; opinions.\u00c2\u00a0 There is no Mr. Smith in Washington, speaking from the heart, always doing the right thing.\u00c2\u00a0 Today [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4,2,8],"tags":[],"class_list":["post-751","post","type-post","status-publish","format-standard","hentry","category-apple","category-music-business","category-technology"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-c7","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=751"}],"version-history":[{"count":0,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/751\/revisions"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}