{"id":7396,"date":"2013-07-03T08:13:45","date_gmt":"2013-07-03T16:13:45","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/?p=7396"},"modified":"2013-07-03T08:13:45","modified_gmt":"2013-07-03T16:13:45","slug":"instant","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2013\/07\/03\/instant\/","title":{"rendered":"Instant"},"content":{"rendered":"<p>I want you to watch this clip, wherein Nile Rodgers says his music had to be instantly accessible, it had to make the dancers move their bodies INSTANTLY!<\/p>\n<p>That&#8217;s one of the many things I hate about complainers today, that I need to give them more time. Let me ask you, are they making any more? Is there a bank I can go to? Because I&#8217;m challenged, there&#8217;s just not enough hours in the day to do everything I want. Maybe I need thirty, maybe I need thirty-six, maybe then I can pack in all the newspapers, the websites, the novels, the physical activity.<\/p>\n<p>But NO! (Said like John Belushi&#8230;) You don&#8217;t want to hear what I have to say, you don&#8217;t want to think about me at all, you just want to pile drive me into submission, with your endless e-mails and tweets telling me to take an hour out of my day, if at all possible an hour every day for a week, to let your album sink into my brain.<\/p>\n<p>Huh?<\/p>\n<p>Are you NUTS?<\/p>\n<p>Nile was a nobody. He&#8217;d go to clubs and wonder&#8230;what it would take to get noticed.<\/p>\n<p>First he had to establish a relationship with the deejay.<\/p>\n<p>Then he had to feed him something so infectious that not only would the deejay not lift the needle, but the dancers would throw their arms up in exultation.<\/p>\n<p>Ergo, &#8220;Le Freak.&#8221; And &#8220;Good Times.&#8221; And Chic&#8217;s initial hit, &#8220;Dance, Dance, Dance (Yowsah, Yowsah, Yowsah.)&#8221;<\/p>\n<p>Do we rate Chic any lower because of the instant infectiousness of their tracks?<\/p>\n<p>NO!<\/p>\n<p>Listening doesn&#8217;t have to be difficult. Sure, there are exceptions to every rule, stuff you don&#8217;t get the first time through. But now, with so many options, people don&#8217;t endure that which is not pleasing, they move on, so if you think repetition is your friend, you&#8217;ve got none.<\/p>\n<p>Or let&#8217;s look at &#8220;Let&#8217;s Dance.&#8221; Far from one of my favorite Bowie cuts, I will say you get it immediately.<\/p>\n<p>Everybody wants more of our time, and we don&#8217;t want to give it to them!<\/p>\n<p>I will not talk on the phone, absolutely not. Because you want to waste so much of my time. Making like we&#8217;re friends for twenty minutes before you ask for the favor I don&#8217;t want to give you.<\/p>\n<p>But it&#8217;s not only me, it&#8217;s kids. Phone calls? Are you kidding me? Send a text! It&#8217;s cleaner, it&#8217;s faster, there&#8217;s no wasted time.<\/p>\n<p>The basics never change. You&#8217;ve got to practice, be original and wait for your moment, when you have to deliver. And if you think that&#8217;s a TV slot&#8230;well, there was Susan Boyle who delivered once and became an international star overnight, but isn&#8217;t it interesting that the only thing we know about her is that performance, I challenge you to name one of her tunes&#8230; She&#8217;s a novelty, not an artist!<\/p>\n<p>And isn&#8217;t it fascinating that we&#8217;ve got Justin Bieber backlash. His career is toast and R. Kelly keeps sailing along, despite his legal problems, because people believe he&#8217;s an artist. If you think the Biebs is an artist, you&#8217;re a fingerpainter.<\/p>\n<blockquote><p>&#8220;We were an R&amp;B band that had figured out this jazzy-type of formula to present music that deejays could listen to one time, and play it, and that the people would hear it, one time, and respond.<\/p>\n<p>And that&#8217;s how we crafted our records. You play it first time, you got &#8217;em.&#8221;<\/p>\n<p><a title=\"Daft Punk | Random Access Memories | The Collaborators: Nile Rodgers\" href=\"http:\/\/www.youtube.com\/watch?v=da_Yp9BOCaI\" target=\"_blank\">Daft Punk | Random Access Memories | The Collaborators: Nile Rodgers<\/a><\/p><\/blockquote>\n<p>It&#8217;s incredibly easy.<\/p>\n<p>But it&#8217;s incredibly hard.<\/p>\n<p>You don&#8217;t need any money, you don&#8217;t need any of the trappings, from looks to Facebook friends to an uncle in the business, you&#8217;ve just got to have that one indelible cut, that makes us need to hear it more. Whether it be Nirvana&#8217;s &#8220;Smells Like Teen Spirit,&#8221; Alanis Morissette&#8217;s &#8220;You Oughta Know&#8221; Gnarls Barkley&#8217;s &#8220;Crazy&#8221; or the Beatles&#8217; &#8220;I Want To Hold Your Hand.&#8221;<\/p>\n<p>It works in every genre of music. You&#8217;re enraptured by the sound of Jay-Z&#8217;s &#8220;Can I Get A&#8230;&#8221; and then the girls come in and your head starts to spin and you ask that classic question&#8230;HOW DID THEY COME UP WITH THIS!<\/p>\n<p>From Frank Zappa to today, that&#8217;s the mark of a great artist, someone who leads us into the unknown who we can&#8217;t help but follow.<\/p>\n<p>Yes, I&#8217;ve got all kinds of time for new and great.<\/p>\n<p>But that&#8217;s not what&#8217;s on a TV game show.<\/p>\n<p>That&#8217;s not what&#8217;s being played in your basement, loved by your parents and friends.<\/p>\n<p>Rather it&#8217;s something transcendent, as Pete Townshend sang, one note, pure and easy.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>I want you to watch this clip, wherein Nile Rodgers says his music had to be instantly accessible, it had to make the dancers move their bodies INSTANTLY! That&#8217;s one of the many things I hate about complainers today, that I need to give them more time. Let me ask you, are they making any [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[],"class_list":["post-7396","post","type-post","status-publish","format-standard","hentry","category-music-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/s96vPs-instant","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/7396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=7396"}],"version-history":[{"count":3,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/7396\/revisions"}],"predecessor-version":[{"id":7399,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/7396\/revisions\/7399"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=7396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=7396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=7396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}