Used to be you waited a week, maybe a MONTH to upgrade.\u00c2\u00a0 But those were the days before OS X.\u00c2\u00a0 Having NEVER had a fuck up with an upgrade yet, I downloaded iTunes 4.9, and its companion software, iPod Updater 2005-06-26, TODAY!\u00c2\u00a0 You see, I just don’t want to be left out of the podcast REVOLUTION!<\/p>\n
Oh, I was intrigued by Dawn and Drew.\u00c2\u00a0 But when Nicole Sandler placed her interview with Ray Davies from the old 101.9 on her Website, I had to listen.\u00c2\u00a0 I was PLANNING on taking it into the mountains with me, but I just couldn’t wait, I listened to it on my desktop, I was just that interested, even though the conversation was half a decade old.<\/p>\n
Used to be you MISSED your favorite band on the radio, you either made an appointment or the appearance escaped into the ether, never to be heard again.\u00c2\u00a0 But now, we’ve got kind of a TiVo for radio.\u00c2\u00a0 Playing back all that stuff we weren’t even sure we wanted to listen to, whenever we want to hear it.\u00c2\u00a0 FURTHERMORE, unlike regular radio, you can fast forward through it.<\/p>\n
It’s EXCITING!<\/p>\n
That’s what the music business is missing, EXCITEMENT!<\/p>\n
Oh, I yearn for the days of 2000.\u00c2\u00a0 When Derek Shulman told me his seventy-odd year old father-in-law was downloading old Yiddish music from Napster.\u00c2\u00a0 When everywhere I went people wanted to talk about music.\u00c2\u00a0 When Napster was on the cover of NEWSWEEK!\u00c2\u00a0 Today this buzz is gone, replaced by the comings and goings of faux celebrities.\u00c2\u00a0 Music is just another entertainment medium instead of THE entertainment medium.<\/p>\n
Installing Tiger, downloading iTunes 4.9, it’s like buying "Let It Bleed".<\/p>\n
Yup, I was with Marc Goloff at Korvette’s.\u00c2\u00a0 He bought the record, we came back to his house, dropped the needle and heard GIMMIE SHELTER!\u00c2\u00a0 It’s a moment I’ll never forget.\u00c2\u00a0 I felt fully ALIVE, a member of a secret CLUB, better than the one everyday people belonged to.<\/p>\n
iTunes 4.9 integrates podcasts.\u00c2\u00a0 It allows you to SUBSCRIBE TO THEM!\u00c2\u00a0 It makes the revolution REAL!<\/p>\n
You don’t have to be a Mac user to participate, the software works on Windows (although I won’t guarantee flawless installation).\u00c2\u00a0 Please, go to apple.com and download iTunes 4.9 RIGHT NOW!<\/p>\n
And, after installing it, click on the program’s icon, load it.<\/p>\n
Under Library you’ll see a new menu listing.\u00c2\u00a0 PODCASTS!\u00c2\u00a0 With a purple microphone icon.\u00c2\u00a0 God, it’s like those colors they use in the iPod ads, just a little unsafe, just one step over the edge, just what mainstream corporations are afraid to use, since their focus groups are not FAMILIAR with the color and do not react positively.<\/p>\n
But if you click on Podcasts, you find nothing.\u00c2\u00a0 Turns out this is just the REPOSITORY for YOUR podcasts.\u00c2\u00a0 But, at the bottom of the window, click on "Podcast Directory".\u00c2\u00a0 Suddenly the iTunes Music Store will load, suddenly, you’ll be at Ground Zero of the podcast revolution.\u00c2\u00a0 YESTERDAY, podcasting was underground, you had to hunt and search.\u00c2\u00a0 TODAY, behind the scenes workers have assembled a fully-finished WORLD!<\/p>\n
There’s already a listing of the Top 100 podcasts.\u00c2\u00a0 There are twenty one categories.\u00c2\u00a0 It’s a veritable CORNUCOPIA of information!!<\/p>\n
Click on a title.\u00c2\u00a0 You can either listen right there, right now, in iTunes, or you can DOWNLOAD the show, so it will sync with your iPod and you can take it EVERYWHERE!\u00c2\u00a0 And, if it’s an ongoing series, you can SUBSCRIBE!<\/p>\n
It’s MESMERIZING!<\/p>\n
Credit Adam Curry.\u00c2\u00a0 The man truly invented a whole new MEDIUM!\u00c2\u00a0 It’s not television, it’s not radio, it’s on demand INFORMATION, that you can listen to wherever you want whenever you want to the degree you want to hear it.<\/p>\n
And all the shows are free.<\/p>\n
God, Apple said they’d release this software within sixty days and it’s barely been over thirty.\u00c2\u00a0 When was the last time a RECORD COMPANY ever released a product EARLY, when did we get MORE than we expected, when were we WOWED!\u00c2\u00a0 Rather than sit back and wait for a market to develop, Apple has found a cool idea and is CHAMPIONING IT, developing it, BUILDING IT!<\/p>\n
Where’s MICROSOFT?\u00c2\u00a0 Where’s REAL?\u00c2\u00a0 Where’s NAPSTER?\u00c2\u00a0 It’s not like podcasts have been hidden.\u00c2\u00a0 It’s just those companies don’t believe in innovation, they just capitalize on what others create.\u00c2\u00a0 And now they’re mad that Apple has created a music market and they’ve been LEFT OUT OF IT!<\/p>\n
Not that there’s much in the way of music podcasts.\u00c2\u00a0 There’s plenty of talk, plenty of information, a few unsigned acts.\u00c2\u00a0 But exposure of full songs by developing acts??\u00c2\u00a0 The major labels can’t have that.\u00c2\u00a0 You’ve got to keep the tunes LOCKED UP!\u00c2\u00a0 Someone might slice and dice them, turn them into MP3s, TRADE THEM!\u00c2\u00a0 The labels need to get PAID!\u00c2\u00a0 New technology is only good when it comports with the old model.<\/p>\n
Music should be driving the podcasting world, instead it’s the laggard, bringing up the rear.\u00c2\u00a0 The labels have done SUCH a good job of scaring off the proletariat that they’ve KILLED the market.\u00c2\u00a0 God, they should be licensing people to broadcast their songs like CRAZY!\u00c2\u00a0 Certainly all the new and developing acts, the ones MTV and radio won’t play.\u00c2\u00a0 PODCAST THIS STUFF, FUCK MTV and radio.<\/p>\n
Not that the renegades are being held back.\u00c2\u00a0 On the upper lefthand corner of the Podcast homepage, you’ll see "Publish A Podcast".\u00c2\u00a0 Click on this.\u00c2\u00a0 You’ll see it’s as easy as providing the link to the RSS feed of the podcast.\u00c2\u00a0 (Oh, you don’t know what RSS is? I feel sorry for you.)\u00c2\u00a0 Yup, suddenly the indie, the INDIVIDUAL, is on the same footing as the major label, it’s their WORST NIGHTMARE!\u00c2\u00a0 You’d think Zach Horowitz and Andy Lack wouldn’t let this happen.\u00c2\u00a0 But they’re too busy trying to sue people into the past to embrace the present.<\/p>\n
Podcasting is no joke.\u00c2\u00a0 It will change your life.\u00c2\u00a0 Today, if you download the software and update your iPod.\u00c2\u00a0 Or tomorrow, when you hear all your buds talk about it and you feel left out and you finally purchase an iPod and partake.<\/p>\n
Oh, you could have purchased a Creative Zen to have tethered downloads from Napster.\u00c2\u00a0 But then you’d be left out.\u00c2\u00a0 It’s like going to see Bobby Sherman when everybody else is at the Led Zeppelin stadium show.<\/p>\n
Oh, you can compete with Apple.\u00c2\u00a0 By stepping BEYOND them.\u00c2\u00a0 But, if you’re playing catch-up, you’re fucked.<\/p>\n
In trying to protect their fief as opposed to journeying outside its walls and integrating with the new reality, the major labels are just insuring their marginalization.<\/p>\n
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