{"id":602,"date":"2006-11-21T13:00:18","date_gmt":"2006-11-21T21:00:18","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/index.php\/archives\/2006\/11\/21\/doug-morris-and-myspace\/"},"modified":"2006-11-21T13:00:18","modified_gmt":"2006-11-21T21:00:18","slug":"doug-morris-and-myspace","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2006\/11\/21\/doug-morris-and-myspace\/","title":{"rendered":"Doug Morris And MySpace"},"content":{"rendered":"<p>Which way do you want it Doug?<\/p>\n<p>Do you want to make a deal with the service, forming a label, to skim the cream and make a fortune selling discs?<\/p>\n<p>Or do you want to prove once again you&#8217;re completely out of touch, suing a company LONG AFTER everybody using it knows it&#8217;s a haven of copyright infringement.\u00c2\u00a0 If you and your brethren only USED these services&#8230;<\/p>\n<p>Or, do you want to do what you did with Apple&#8230;\u00c2\u00a0 Sue all competitors so you end up with ONE service, which you might get paid by, but that has WAY too much power and ultimately uses it against you.<\/p>\n<p>So you get a piece of YouTube and then sue its competitors.\u00c2\u00a0 You think you&#8217;re protected.\u00c2\u00a0 Well then you don&#8217;t know the sad saga of Sony and MGM.\u00c2\u00a0 The legendary studio, home of the James Bond franchise, was purchased by Sony and a consortium of investors.\u00c2\u00a0 Said investors PULLED DVD distribution from\u00c2\u00a0 Sony, and are now running MGM according to their own wishes and Sony is just a passive investor with no power.\u00c2\u00a0 I mean really, is Google scared of UNIVERSAL??\u00c2\u00a0 Does Google need Universal&#8217;s music to ensure a profitable bottom line?\u00c2\u00a0 Where&#8217;s your LEVERAGE here Doug?<\/p>\n<p>Somehow, like an old promotion man, Doug and his label brethren still think they can win through intimidation.\u00c2\u00a0 They think it&#8217;s 1969, when music drove the culture, when it was the hippest entertainment medium out there.\u00c2\u00a0 Now music is just a tool of corporations.\u00c2\u00a0 Just look at Jay-Z, tying in with HP, never mind NASCAR.\u00c2\u00a0 Ain&#8217;t singing for Bud?\u00c2\u00a0 BUD OWNS ME!<\/p>\n<p>I&#8217;d like to say it&#8217;s akin to a Japanese horror movie, with the monster trampling the city, but it&#8217;s more like a three year old having a tantrum, a thorn in everybody&#8217;s side.<\/p>\n<p>Doug, your strength is not the law.\u00c2\u00a0 Hell, you know that better than anybody.\u00c2\u00a0 The contract might SAY one thing, but getting it enforced?\u00c2\u00a0 How many acts have never gotten the second half of their publishing guarantee after their record stiffed?\u00c2\u00a0 How many acts have been cheated out of their royalties?\u00c2\u00a0 You might have the RIGHT, but do you have the POWER!<\/p>\n<p>That&#8217;s what Doug&#8217;s trying to do here.\u00c2\u00a0 Demonstrate that he has the power.<\/p>\n<p>As the major labels consolidate, as they release fewer records, as those interested in music more than getting rich go indie, Doug sits on an ever-shrinking pile.\u00c2\u00a0 What he&#8217;s really got is his catalog.\u00c2\u00a0 And, as has been done FOREVER, said catalog should be flogged, essentially licensed to EVERYBODY WHO WANTS TO MAKE A BUCK WITH IT!<\/p>\n<p>Rather than hiring another radio promotion man, pay a twentysomething to be in touch with the Net, ferreting out every up and coming Website BEFORE it hits big.\u00c2\u00a0 Approach MySpace BEFORE it&#8217;s sold to Rupert Murdoch, BEFORE there&#8217;s so much money involved the site just wants to stare you down.\u00c2\u00a0 You discipline your kid BEFORE he leaves home, not after he&#8217;s got his own apartment and a good-paying job.<\/p>\n<p>Technology changes.\u00c2\u00a0 TMZ, the big winner, with more eyeballs than E! Online, TVGuide.com and People.com <\/p>\n<blockquote dir=\"ltr\" style=\"MARGIN-RIGHT: 0px\">\n<p><a title=\"Time Warner\u00e2\u20ac\u2122s Post-Synergy Success Story\" href=\"http:\/\/www.nytimes.com\/2006\/11\/20\/business\/media\/20carr.html?_r=1&#038;oref=slogin\" target=\"_blank\">Time Warner\u00e2\u20ac\u2122s Post-Synergy Success Story<\/a><\/p>\n<\/blockquote>\n<p>didn&#8217;t even EXIST a year ago.\u00c2\u00a0 The key is not to hold BACK the future, but try to see it and MAKE IT PAY!<\/p>\n<p>Shutting down sites.\u00c2\u00a0 Now that makes just about as good business sense as suing your customers.\u00c2\u00a0 Yeah, that worked.\u00c2\u00a0 Have CD sales gone up?\u00c2\u00a0 Has file-trading gone down?\u00c2\u00a0 NO!<\/p>\n<p>Everybody who wants to go into business, make a deal.\u00c2\u00a0 So you&#8217;re not locked into one company&#8217;s future.\u00c2\u00a0 So said company doesn&#8217;t become bigger and more powerful than you are.\u00c2\u00a0 The Net landscape is still changing, yet Doug Morris thinks it&#8217;s in its final throes of consolidation.\u00c2\u00a0 As if MySpace isn&#8217;t going to be eclipsed by Second Life, or whatever comes next.<\/p>\n<p>DON&#8217;T sue.\u00c2\u00a0 Don&#8217;t seek legislation.\u00c2\u00a0 Come up with pragmatic licensing situations NOW!\u00c2\u00a0 Get paid NOW, before most of these sites GO UNDER!<\/p>\n<p>Or, kill the goose that laid the golden egg.<\/p>\n<p>YouTube?\u00c2\u00a0 Napster, only seven years later.\u00c2\u00a0 Those rarities you see on YouTube?\u00c2\u00a0 They were all over Napster, and more.\u00c2\u00a0 It&#8217;s just that most people didn&#8217;t have broadband connections then.\u00c2\u00a0 Imagine if all that old music came out of the vaults AGAIN!\u00c2\u00a0 And Doug and his brethren CHARGED for its acquisition as opposed to suing the principals of Hummer Winblad, the business at large would be healthier, and CASH WOULD ROLL IN!<\/p>\n<p>It&#8217;s stunning that a man whose success is based on detecting the tiniest bit of radio and retail action can&#8217;t see that the same paradigm exists in the online world.\u00c2\u00a0 It would be as if he tried to kill Hootie&#8217;s career as opposed to making a deal with the band.<\/p>\n<p>You DON&#8217;T get rich telling people no, you make money when you say yes.\u00c2\u00a0 Don&#8217;t ever forget it.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Which way do you want it Doug? Do you want to make a deal with the service, forming a label, to skim the cream and make a fortune selling discs? Or do you want to prove once again you&#8217;re completely out of touch, suing a company LONG AFTER everybody using it knows it&#8217;s a haven [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,5,8],"tags":[],"class_list":["post-602","post","type-post","status-publish","format-standard","hentry","category-music-business","category-online","category-technology"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-9I","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=602"}],"version-history":[{"count":0,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/602\/revisions"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}