{"id":5875,"date":"2012-08-17T07:52:30","date_gmt":"2012-08-17T15:52:30","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/?p=5875"},"modified":"2012-08-17T07:52:30","modified_gmt":"2012-08-17T15:52:30","slug":"in-n-out","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2012\/08\/17\/in-n-out\/","title":{"rendered":"In-N-Out"},"content":{"rendered":"<p>That&#8217;s what a hamburger&#8217;s all about.<\/p>\n<p>Five Guys is toast. I love their burgers, but I&#8217;m done with the place. It&#8217;s the over-the-top loud music and the can&#8217;t-give-a-shit employees. Just try to get them to turn the 80&#8217;s hits down, it&#8217;s impossible, someone at headquarters set the dB level, which is enough to get them sued for deafness, the employees&#8217; hands are tied, if you can even get them to pay attention, they&#8217;re so busy b.s.&#8217;ing in a backstage party behind the counter. Yes, it&#8217;s the only burger place with my favorite drink on tap, Caffeine Free Diet Coke, but I&#8217;m never setting foot in one again. And neither is just about everyone else, every time I go it&#8217;s just about empty. Meanwhile, whatever you think of Chick-Fil-A&#8217;s policy on gays, you can&#8217;t get near the place. They&#8217;re on opposite sides of the street in Northridge. One is cascading with patrons, the other is empty.<\/p>\n<p>I&#8217;ve had a rough day. And when the hunger pangs hit my stomach I just couldn&#8217;t fathom the food in my fridge. I needed something that would satisfy, titillate my taste buds. Yes, that&#8217;s how far I&#8217;ve come, my excess of choice, my vice, is food. I gave up alcohol decades ago. I was never a smoker, I was never an imbiber of coffee, but give me some good junk food and I&#8217;m sold.<\/p>\n<p>Of course, gourmet is better. I&#8217;m sick of low quality crap. But junk food can be instant, fast, and sometimes you need to fill the hankering, you&#8217;ve got to get that immediate hit, and my go-to place is In-N-Out.<\/p>\n<p>Now word of the establishment has reached the east coast, even though you can&#8217;t partake there. Kind of like Coors in the seventies. It was manna in New England. But burgers and fries don&#8217;t travel well. Then again, if you do travel, there&#8217;s an In-N-Out right by LAX, go for the experience.<\/p>\n<p>And the main reason In-N-Out doesn&#8217;t travel is because of fresh. That&#8217;s how everything&#8217;s got to be. Quality control is everything.<\/p>\n<p>Then again, QC is everything at McDonald&#8217;s, but that emporium is shooting too low. With its plastic shakes and bland burgers (we all know the fries are great!) In-N-Out is about perfecting the roadside burger. It&#8217;s the McDonald&#8217;s of your dreams. The food may not come with toys, but you&#8217;ve got a smile on your face just the same.<\/p>\n<p>The drive-thru is backed up for blocks.<\/p>\n<p>And it&#8217;s not easy to get a parking spot.<\/p>\n<p>But as you approach the building, you feel the joy. The patrons sitting at the picnic tables, devouring their goodies.<\/p>\n<p>SoCal may be emblematic of summer, but the dirty little secret is it&#8217;s not that hot. Oh, it bakes inland, but most nights by the beach you need a jacket. But there are a few weeks a year just warm enough this is unnecessary.<\/p>\n<p>Tonight was one of those nights.<\/p>\n<p>And there was a line to order. Peopled by enough ethnicities to make the Tea Party gag. This was the Washington Boulevard In-N-Out, by Costco, a veritable melting pot of color and race.<\/p>\n<p>But no one would pull a gun here. That&#8217;s just not the vibe.<\/p>\n<p>The vibe is efficiency.<\/p>\n<p>There are three cashiers. And each and every one of them is focused on a customer. There&#8217;s no bullshitting between them, no talk of last night&#8217;s date. You see they&#8217;re well-trained and they want that upward mobility, In-N-Out promotes from within.<\/p>\n<p>And you can truly have it your way. There&#8217;s the legendary &#8220;secret menu&#8221;:<\/p>\n<blockquote style=\"margin-right: 0px;\" dir=\"ltr\">\n<div style=\"margin-left: 40px;\">\n<p><a title=\"In-N-Out Burger's &quot;Secret Menu&quot; Revealed\" href=\"http:\/\/www.huffingtonpost.com\/jay-weston\/in-n-out-burgers-secret-menu_b_1407388.html\" target=\"_blank\"> In-N-Out Burger&#8217;s &#8220;Secret Menu&#8221; Revealed <\/a><\/p>\n<\/div>\n<\/blockquote>\n<p>That&#8217;s too secret for me. But I love when they ask if I want onions on my burger. I LOVE onions.<\/p>\n<p>And I always ask for the fries well-done. Which makes them kind of squeaky and oh-so-tasty. Imagine being able to have McDonald&#8217;s fries done your way. Wouldn&#8217;t that be amazing?<\/p>\n<p>And the shakes are thick and real. It&#8217;s like slurping a fudgesicle. I save it for dessert.<\/p>\n<p>And you&#8217;ve got to wait a few minutes for your food, everything&#8217;s cooked to order, and when my number was finally called, I went to the ketchup stand and found it empty. I immediately reported this failure to the man behind the counter and his compatriot, a young woman, pulled a move worthy of the NBA, reaching around him and delivering a plethora of squeeze packets to my tray. She didn&#8217;t want me to wait. Some things are best devoured hot.<\/p>\n<p>And to say the meal was satisfying would be an understatement. All my troubles slipped away. It was a little bit of heaven.<\/p>\n<p>And it wasn&#8217;t only the food that mattered. I felt like I belonged. I didn&#8217;t need to check in, I didn&#8217;t need to cough up my e-mail address, no one badgered me, there was just a feedback loop between worker and customer, that we were enlightened, that we were doing it a better way.<\/p>\n<p>P.S. Meanwhile, having not visited In-N-Out since eating at Danny Meyer&#8217;s Shake Shack, I must say, Danny makes a better burger. It&#8217;s the meat. He shoots higher. Pat LaFrieda makes the difference. But Danny&#8217;s fries are a disappointment. His shakes are stellar, but probably a bit upscale for most people, very thick, very ice creamy, very chocolaty. But you can see why there&#8217;s always a line around the block. People respond to quality. You don&#8217;t have to do everything, just a couple of things, really well.<\/p>\n<p>P.P.S. I came home from Five Guys and I searched Yelp, to see if anybody else complained about the loud music. EVERYBODY complained about it. That&#8217;s what I want, a company so busy playing to the business press that it ignores its customers.<\/p>\n<p>P.P.P.S. Everybody keeps saying you&#8217;ve got to be new and different, that you can&#8217;t stay in the past. That&#8217;s complete hogwash. McDonald&#8217;s may have upgraded its buildings, but In-N-Out looks like it&#8217;s stuck in the fifties. And it looked this way even back in the seventies, when it was totally unhip.<\/p>\n<p>P.P.P.P.S. Hip is overrated. Almost no one&#8217;s that hip. At In-N-Out you can cast aside the need to project an image, it&#8217;s not about the right table, about preferential service, it&#8217;s about being one of the guys and gals at the best damn hamburger joint in Southern California, maybe the world!<\/p>\n<blockquote style=\"margin-right: 0px;\" dir=\"ltr\">\n<div style=\"margin-left: 40px;\">\n<p><a title=\"In-N-Out\" href=\"http:\/\/www.in-n-out.com\" target=\"_blank\"> In-N-Out <\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>That&#8217;s what a hamburger&#8217;s all about. Five Guys is toast. I love their burgers, but I&#8217;m done with the place. It&#8217;s the over-the-top loud music and the can&#8217;t-give-a-shit employees. Just try to get them to turn the 80&#8217;s hits down, it&#8217;s impossible, someone at headquarters set the dB level, which is enough to get them [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[18],"tags":[],"class_list":["post-5875","post","type-post","status-publish","format-standard","hentry","category-marketing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-1wL","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/5875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=5875"}],"version-history":[{"count":3,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/5875\/revisions"}],"predecessor-version":[{"id":5878,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/5875\/revisions\/5878"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=5875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=5875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=5875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}