In Teens’ Web World, MySpace Is So Last Year<\/a><\/p>\n<\/blockquote>\nYou might think MySpace is all about music, but really it’s all about sex.\u00c2\u00a0 No, not trolling perverts, although these do exist, in very minor forms.\u00c2\u00a0 It’s human instinct, to get laid.\u00c2\u00a0 And it seems even kids who aren’t ready for penetration like to practice by interacting, and that’s what MySpace is for.\u00c2\u00a0 It’s where you go to interact with the opposite sex.<\/p>\n
In order for the site to be successful, it’s got to work.\u00c2\u00a0 You’ve got to be ABLE to connect.\u00c2\u00a0 But just like AOL chat rooms before them, social networking sites PROMISE the connection, but rarely deliver.\u00c2\u00a0 You end up with a plethora of friends, yet home alone on another Saturday night.\u00c2\u00a0 You get frustrated, you sign off.<\/p>\n
This is a GIANT problem for Fox.\u00c2\u00a0 Just like it was for AOL.\u00c2\u00a0 Once you no longer deliver something special, that people need, your business model is history.\u00c2\u00a0 The key is to try and deliver an experience that no one else can, that people want, such that they’ll stick around.\u00c2\u00a0 Yes, if you can’t get laid, maybe you can at least put forth your identity.\u00c2\u00a0 This is where music comes in.\u00c2\u00a0 If you CAN put up your favorite tunes and connect with others based on this, MAYBE you’ll stick around.<\/p>\n
You’d think Fox would know this.\u00c2\u00a0 You’d think Fox would give up some of its action to the copyright holders.\u00c2\u00a0 But no, Fox is just too damn greedy.\u00c2\u00a0 They’d rather lose everything than cough up a few of those Google bucks.<\/p>\n
Could be that the labels don’t want cash.\u00c2\u00a0 But based on Warner allowing YouTubers to lip-synch to its songs, and Doug Morris taking a check from SpiralFrog, this seems unlikely.<\/p>\n
You can’t build a business on the back of copyright holders and expect to get away scot-free.<\/p>\n
And the copyright holders must realize it’s a new age, and they can’t control the use of their wares like they used to, nor SHOULD THEY!<\/p>\n
Instead of trying to limit use of their wares, copyright holders must ENCOURAGE their use.\u00c2\u00a0 They must legitimize, get paid for what people ARE doing.\u00c2\u00a0 People are breaking the copyright laws every goddamn day.\u00c2\u00a0 Synching music to their slideshows and movies.\u00c2\u00a0 Fuck education, ENDORSE THIS!\u00c2\u00a0 Get people in the HABIT of utilizing music, and charge wherever and whenever you can.\u00c2\u00a0 To try to do the opposite is to function like an ostrich, and to try and turn back the hands of time.<\/p>\n
The Net is a copyright infringement bazaar.\u00c2\u00a0 So far, copyright holders have dealt with this by non-action, usually as a result of ignorance, or waving a big stick.\u00c2\u00a0 Despite a circle jerk in the press, individual infringers, PEOPLE, are out of the loop until the very last minute, when suddenly their ability to utilize music the way they have been is eliminated.<\/p>\n
When Napster, a haven of copyright infringement, was shut down, people just gravitated to new trading sites.\u00c2\u00a0 And when the RIAA started suing P2P users, the CASUAL music fan gave up.\u00c2\u00a0 This business only grows if the CASUAL FAN PAYS!\u00c2\u00a0 That’s what’s wrong with the old model…VERY FEW PEOPLE WERE BUYING MUSIC!\u00c2\u00a0 The key is to get MORE people engaged with music, this benefits not only the coffers of record labels, but concert promoters, agents, managers and most especially ACTS!<\/p>\n
As for Fox and MySpace…\u00c2\u00a0 That’s what you get when you follow trends.\u00c2\u00a0 Hell, the music business could have told you this.\u00c2\u00a0 Invest in something trendy and you’d better get your money out fast, because it’s gonna crash as quickly as Vanilla Ice’s career.<\/p>\n
Fox should be trying to rescue MySpace.\u00c2\u00a0 Not by SELLING music, benefiting the few wannabe musicians who actually put up desirable music on the site, but by enticing\/making USERS happy.\u00c2\u00a0 They should be building new tools, new capabilities, that people desire that they can’t get elsewhere.\u00c2\u00a0 Instead of keeping the labels at arm’s length, which is what they’re doing by taking infringing tracks down, they should be working WITH the labels, making deals, getting the labels to license ONLY them.<\/p>\n
Yes, this is the labels’ new strategy.\u00c2\u00a0 We’ll make a deal with YouTube for cash and stock, but we’ll SUE THE HELL out of its competitors.\u00c2\u00a0 It would be better if there were a compulsory license and EVERYBODY could play, but as long as they authorize ONE site, that site’s got a huge advantage.\u00c2\u00a0 MySpace could have been that site.\u00c2\u00a0 But its owners are just too damn greedy to negotiate\/make a deal.<\/p>\n
As for Joe and Jennifer public?\u00c2\u00a0 They’re married to MySpace about as much as they’re married to boy bands.\u00c2\u00a0 In order to keep them, you’ve got to give them something of value, that lasts, and KEEP servicing them, like a great RADIO station.\u00c2\u00a0 You’ve always got to come up with something new, that they want, not LESS!<\/p>\n
Social networking as a phenomenon might have already peaked, at least that’s what the statistics say.\u00c2\u00a0 But people DO want to connect, and the key is to figure out the hip\/now way to allow them to do this.\u00c2\u00a0 Seems like Fox AND the copyright holders just want to make sure they don’t get ripped off.\u00c2\u00a0 And that’s a bad business strategy.<\/p>\n
\nMySpace Music Move<\/a><\/p>\n<\/blockquote>\n<\/p>","protected":false},"excerpt":{"rendered":"
The copyright police are gonna kill MySpace. Whilst trumpeting the ability of MySpace to break bands, the major labels ignored rampant copyright infringement on the site.\u00c2\u00a0 Seemingly every girl and boy trolling for friends\/to get laid put up copyrighted material\/their favorite tunes on MySpace.\u00c2\u00a0 ANYBODY who used the site knew this, proving that either, once […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,5,8],"tags":[],"class_list":["post-579","post","type-post","status-publish","format-standard","hentry","category-music-business","category-online","category-technology"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-9l","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=579"}],"version-history":[{"count":0,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/579\/revisions"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}