XM Homepage<\/a><\/p>\nWhilst fighting for its life, its employees demoralized because they’ve been working for years and their options are underwater, XM does IMAGE ADS!<\/p>\n
This is what Coke does.\u00c2\u00a0 To keep themselves in the public consciousness.\u00c2\u00a0 Because everybody’s already drinking Coke.\u00c2\u00a0 But when you’re second, what do you do?\u00c2\u00a0 TRUMPET YOUR ASSETS!\u00c2\u00a0 Which is what Pepsi did.\u00c2\u00a0 By saying it tasted better.<\/p>\n
Make no mistake, XM, although possessing more subscribers than Sirius today, is the also-ran here.\u00c2\u00a0 But acting like the big winner (and just ask the Street, XM is ANYTHING but a winner), it’s doing image advertising.\u00c2\u00a0 When it should be DIFFERENTIATING itself from Sirius, convincing people why they MUST sign up.<\/p>\n
Watch these ads.\u00c2\u00a0 Tell me if they encourage you to sign up.<\/p>\n
Well, maybe if you’re a baseball fan.\u00c2\u00a0 But isn’t baseball about to end in a week?\u00c2\u00a0 Oh, but these ads are for Christmas.\u00c2\u00a0 Well do you really think someone who wants the service for baseball is going to sign up and pay for MONTHS without any games???<\/p>\n
Fucking ridiculous.<\/p>\n
How about ads comparing playlists.\u00c2\u00a0 How about ads delineating programming philosophy.\u00c2\u00a0 How about trying to convince those BUYING satellite radio that XM is the service to get?<\/p>\n
MEANWHILE, how in the hell are these ads going to convince those DISINTERESTED in signing up to do so?\u00c2\u00a0 Aren’t these ads like trying to convince someone to buy an album without letting them hear the music?\u00c2\u00a0 When marketing cries out for INFORMATION, XM gives touchy-feely.\u00c2\u00a0 These ads aren’t BAD, they’re just the wrong thing at the wrong time.\u00c2\u00a0 In 2001 they would have been perfect, better than the original Bowie ads.\u00c2\u00a0 But in 2006??<\/p>\n
How about the number of songs in the playlist?\u00c2\u00a0 How about the NAMES of the channels?\u00c2\u00a0 How about the heroes of programming?\u00c2\u00a0 SOMETHING to hook the actual potential customer other than demonstrating to Wall Street that you’re doing SOMETHING, since you know your financials are fucked.<\/p>\n
Believe me, ad agencies only do what you tell them to.\u00c2\u00a0 They want to continue to get paid.\u00c2\u00a0 And someone at XM didn’t tell them the right thing.\u00c2\u00a0 And it’s THIS person who needs to go.\u00c2\u00a0 Shit, I could come up with better marketing out of my ass in the middle of the night.\u00c2\u00a0 Because I know first and foremost you focus on the CUSTOMER, what he WANTS!\u00c2\u00a0 And these ads don’t speak to this.<\/p>\n
And if you’re cheap and\/or smart, why don’t you energize the FANBASE!\u00c2\u00a0 The subscribers are as disgruntled as the employees, seeing all the thunder stolen by Sirius.\u00c2\u00a0 Give them a free year for every ten people they sign up for a year.\u00c2\u00a0 Turn them into evangelists.\u00c2\u00a0 Shit, you don’t even have to PAY them, that’s how much they BELIEVE!\u00c2\u00a0 It’s kind of like America after 9\/11.\u00c2\u00a0 The public was ready to conserve gasoline, do ANYTHING if only the Administration asked.\u00c2\u00a0 By telling customers to shop Bush finds himself where he is today…\u00c2\u00a0 About to lose the House and maybe the Senate and possessing an horrific approval rating.<\/p>\n
If only we could vote out the prick at XM.\u00c2\u00a0 The one killing a service that’s so alive, such a pulse, that a radio can save your life.<\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
Somebody at XM needs to be fired. Is there anybody who’s unaware of satellite radio?\u00c2\u00a0 Anybody out of the loop with a chance in hell of actually SUBSCRIBING? Thank Howard Stern for elevating the category, for making everybody aware of the service.\u00c2\u00a0 Unfortunately for XM, he’s done more good for Sirius, where he broadcasts.\u00c2\u00a0 Suddenly […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,7],"tags":[],"class_list":["post-567","post","type-post","status-publish","format-standard","hentry","category-music-business","category-radio"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-99","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=567"}],"version-history":[{"count":0,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/567\/revisions"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}