{"id":5053,"date":"2012-02-16T09:20:56","date_gmt":"2012-02-16T17:20:56","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/?p=5053"},"modified":"2012-02-16T09:25:41","modified_gmt":"2012-02-16T17:25:41","slug":"seth-godin-on-word-of-mouth","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2012\/02\/16\/seth-godin-on-word-of-mouth\/","title":{"rendered":"Seth Godin On Word Of Mouth"},"content":{"rendered":"
\n
"it always works that way…<\/p>\n

word of friend is worth more than anything in the world of ideas."<\/p>\n

Seth Godin<\/div>\n<\/blockquote>\n

I told Seth he should put the We Are All Weird<\/a> video on his blog.<\/p>\n

He told me did. Last week.<\/p>\n

This stunned me, I read Seth’s blog religiously. And scanning back in research I found Seth was right, on February 10th, he’d posted a link.<\/p>\n

But I never clicked through!<\/p>\n

Seth’s a guru. A friend. But that STILL wasn’t enough to get me to click through to his video.<\/p>\n

I’d say it’s one too many steps. Which is why Amazon patented 1-Click.<\/p>\n

But it’s more than that. I probably wouldn’t have watched it anyway, because I’m immune to self-promotion, even by those I love.<\/p>\n

But if someone else tells me about it…<\/p>\n

That’s what got me to watch Seth’s video. An e-mail from someone I don’t even know. It was the way it was written, it made me click through.<\/p>\n

And I’m the better for it.<\/p>\n

You will be too, if you haven’t watched Seth’s "We Are Weird" video, go here:<\/p>\n

\n
We Are Weird<\/a><\/div>\n<\/blockquote>\n

You can trust me. I’ve got no upside!<\/p>\n

Yes, we’re suspicious of people’s motives. We only want to pay if it’s pure. And we are paying, with our time, which is more valuable than money.<\/p>\n

You can’t spam us into submission. Your only hope is to create work so great we’ll hear about it from someone else.<\/p>\n

\n
From: Seth Godin
To: Bob Lefsetz
Subject: Re: We Are All Weird<\/p>\n

thanks Bob!<\/div>\n<\/blockquote>\n

<\/p>\n

\n
From: Bob Lefsetz
To: Seth Godin
Subject: Re: We Are All Weird<\/p>\n

Ah, an incredible video!\u00c2\u00a0 Put it on your blog, someone e-mailed it to me, otherwise I would have missed it!<\/div>\n<\/blockquote>\n

\n
From: Seth Godin
To: Bob Lefsetz
Subject: Re: We Are All Weird<\/p>\n

last week!\u00c2\u00a0 http:\/\/sethgodin.typepad.com\/seths_blog\/2012\/02\/the-weird-interview.html<\/a><\/div>\n<\/blockquote>\n

\n
From: Bob Lefsetz
To: Seth Godin
Subject: Re: We Are All Weird<\/p>\n

Whoa, feel like I’m hallucinating.
Just checked, you’re right.
Guess it was too much for me to click through to, maybe if it had been right there on your page.<\/p>\n

Then again, maybe I needed to hear it from someone else!<\/div>\n<\/blockquote>\n

\n
From: Seth Godin
To: Bob Lefsetz
Subject: Re: We Are All Weird<\/p>\n

it always works that way…<\/p>\n

word of friend is worth more than anything in the world of ideas.<\/p><\/div>\n<\/blockquote>\n

<\/p>","protected":false},"excerpt":{"rendered":"

"it always works that way… word of friend is worth more than anything in the world of ideas." Seth Godin I told Seth he should put the We Are All Weird video on his blog. He told me did. Last week. This stunned me, I read Seth’s blog religiously. And scanning back in research I […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[18],"tags":[],"class_list":["post-5053","post","type-post","status-publish","format-standard","hentry","category-marketing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-1jv","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/5053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=5053"}],"version-history":[{"count":2,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/5053\/revisions"}],"predecessor-version":[{"id":5055,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/5053\/revisions\/5055"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=5053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=5053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=5053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}