{"id":4744,"date":"2011-11-11T09:17:35","date_gmt":"2011-11-11T17:17:35","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/?p=4744"},"modified":"2011-11-11T09:17:35","modified_gmt":"2011-11-11T17:17:35","slug":"more-rfid","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2011\/11\/11\/more-rfid\/","title":{"rendered":"More RFID"},"content":{"rendered":"
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"What happened when a hotel armed social media-loving clubbers with RFID wristbands?"<\/a><\/div>\n<\/blockquote>\n

Technology is your friend.<\/p>\n

It’s not only Vail Resorts that has seen the power of RFID, now a hotel\/club on Ibiza has gone from 4,000 Facebook fans to 70,000 over the summer, just by outfitting its guests with RFID-embedded wristbands.<\/p>\n

RFID stands for "Radio-frequency identification". In English, that means there’s a chip in the wristband, in the pass. Which can be read by scanners, it takes no effort on behalf of the customer\/wearer.<\/p>\n

Don’t be old school and think about privacy concerns. First, Vail Resorts allows you to manage your own settings on EpicMix, and unlike Facebook, the settings are comprehensible and the default is no sharing. Second, kids today are all about sharing. And worried about future employment, they know what to make available and what not. Kids don’t say no, they say yes. They want to connect.<\/p>\n

Both EpicMix and the Ushuaia Ibiza Beach Hotel allow automatic uploading of photos. This is a free perk that camera-savvy youngsters expect and enjoy.<\/p>\n

The problem is the concert business in America is on lockdown, no one is investing, afraid that somehow whatever they come up with will have to be shared with the acts.<\/p>\n

And speaking of data…<\/p>\n

There are reams of it.<\/p>\n

Reid Hoffman is the new tech guru <\/p>\n

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A King of Connections Is Tech\u00e2\u20ac\u2122s Go-To Guy<\/a><\/div>\n<\/blockquote>\n

And what does he think the future is? DATA! This is something the music business is backwards on. Once upon a time, music was first. But being run by old farts, it’s now last. You want that data to learn the behavior of customers. So you can market to them appropriately in the future. It can be as simple as sending a discount coupon for Corona after finding out that’s someone’s favorite beer. You can even have a program that every fifth beer is free, it requires no effort from the customer other than wearing\/paying with a wristband. People hate Live Nation, but if they got something for free, they’d love it!<\/p>\n

P.S. Isn’t it interesting that the breakthrough came in the electronic music field. Pay attention to this scene. It’s everything the mainstream is not. It’s not about radio play, but word of mouth. It’s about being at the gig, it’s about participation. It’s everything music was in the Woodstock era, which has been progressively squeezed out ever since. Read this article in today’s "New York Times" about Kaskade for further information: <\/p>\n

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How Ryan Raddon Became the $200,000-a-Night DJ Known as Kaskade<\/a><\/div>\n<\/blockquote>\n

P.P.S. Reid Hoffman on data: <\/p>\n

\n
"Today, Mr. Hoffman splits his time between Greylock’s offices on Sand Hill Road in Menlo Park, Calif., and LinkedIn’s headquarters here in Mountain View. Again, he senses that a new Web is stirring. In the same way that social media redefined the Internet, he sees another tectonic shift on the horizon.<\/p>\n

This one, he believes, will be driven by data. Mr. Hoffman has been investing in companies that are data-driven or starting to work with data in interesting ways. For instance, even though two Greylock investments, Shopkick and Groupon, focus on retailing, both aggregate a huge volume of information on user spending habits. LinkedIn, too, has been trying to leverage the data on its site by, for example, making it more searchable."<\/p><\/div>\n<\/blockquote>\n

<\/p>","protected":false},"excerpt":{"rendered":"

"What happened when a hotel armed social media-loving clubbers with RFID wristbands?" Technology is your friend. It’s not only Vail Resorts that has seen the power of RFID, now a hotel\/club on Ibiza has gone from 4,000 Facebook fans to 70,000 over the summer, just by outfitting its guests with RFID-embedded wristbands. RFID stands for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,8],"tags":[],"class_list":["post-4744","post","type-post","status-publish","format-standard","hentry","category-music-business","category-technology"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-1ew","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/4744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=4744"}],"version-history":[{"count":1,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/4744\/revisions"}],"predecessor-version":[{"id":4745,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/4744\/revisions\/4745"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=4744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=4744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=4744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}