Holy FUCK!\u00c2\u00a0 Did you watch Steve Jobs’ presentation at the Worldwide
Developer’s Conference??<\/p>\n
It’s 1981 all over again.\u00c2\u00a0 MTV was seen as a sideshow.\u00c2\u00a0 A marginal effort
reaching few homes that wouldn’t impact the mainstream music business. But that
thesis was WRONG!\u00c2\u00a0 MTV REVOLUTIONIZED the music business.\u00c2\u00a0 But in order to
play, you had to have one thing…a video.<\/p>\n
The U.K. acts had videos.\u00c2\u00a0 They used them as promotional tools.\u00c2\u00a0 For markets
where it was hard to get on the radio.\u00c2\u00a0 The result??\u00c2\u00a0 U.K. acts not only
dominated the early days of MTV, they went on to dominate the U.S RECORD CHARTS!\u00c2\u00a0 A Flock Of Seagulls.\u00c2\u00a0 Culture Club.\u00c2\u00a0 DURAN DURAN!\u00c2\u00a0 The only radio station
playing this stuff in the U.S. was MAYBE KROQ.\u00c2\u00a0 Radio programmers thought they were in control.\u00c2\u00a0 Major labels thought that radio was their marketplace.\u00c2\u00a0 When it
turned out that MTV was the driver.\u00c2\u00a0 These new acts were in HEAVY rotation on
MTV and they started to sell like GANGBUSTERS!\u00c2\u00a0 To the point where radio
started playing the MTV ACTS!\u00c2\u00a0 Oh, in the early days it was Human League and Soft
Cell, but then as time went on, as MTV entered TENS OF MILLIONS OF HOMES, the
aforementioned Duran Duran became SUPERSTARS!<\/p>\n
Oh, history is being rewritten now.\u00c2\u00a0 But, let us not forget, the American
labels were slow to the game.\u00c2\u00a0 Are they going to be slow to the game in
PODCASTING??<\/p>\n
If you watch Mr. Jobs demonstrate the new version of iTunes incorporating
podcasting, your jaw will drop.\u00c2\u00a0 It’s like the iTunes Music Store, but everything
is FREE!\u00c2\u00a0 Why pay ninety nine cents for a copy protected track when you can
get ENDLESS entertainment FOR FREE!<\/p>\n
Oh, it’s even better than that.\u00c2\u00a0 It’s what the labels have dreamed of
forever…well, those who know the label business better than the labels themselves.\u00c2\u00a0 You see you can SUBSCRIBE to a podcast.\u00c2\u00a0 Yes, AUTOMATICALLY, every time there’s a new podcast, it will be downloaded into your iTunes library.\u00c2\u00a0 AND, when you plug in your iPod, it will be seamlessly transferred to the device, where
you can listen to it ANYWHERE!<\/p>\n
I mean have you used the iTunes Music Store?\u00c2\u00a0 It’s seamless, and FAST!\u00c2\u00a0 And
now, there’s going to be all of this free entertainment.<\/p>\n
But what to listen to you ask?<\/p>\n
How long do you think it’s going to take until there’s a chart.\u00c2\u00a0 And you know
how charts work, those at the top end up getting MORE hits, becoming MORE
popular, to the point where complete unknowns, just like MTV, are going to become
STARS!<\/p>\n
I mean why listen to the commercials on terrestrial radio when you can just
plug your iPod into your car radio and listen to what YOU want to WHEN you want
to!!!\u00c2\u00a0 Terrestrial radio…your model is DEAD!<\/p>\n
And this is the major labels’ worst nightmare.\u00c2\u00a0 This is why they’ve been
suing to halt P2P, not because of piracy, but because they’re fearful of LOSING
CONTROL!<\/p>\n
And that they’re going to do.\u00c2\u00a0 Not only are they not going to be able to
control these new podcasters with their strong-arm tactics, using their twentieth
century model, they’re not even going to PROVIDE THEIR WARES TO THESE PEOPLE!\u00c2\u00a0
FORCING THEM TO USE INDIE PRODUCT, DISTRIBUTED BY LABELS THAT KNOW ALL
EXPOSURE IS GOOD!!!\u00c2\u00a0 THAT IT’S ABOUT BREAKING ACTS, NOT PRESERVING AN OLD BUSINESS MODEL!!!<\/p>\n
The major labels are in the process of blowing it in podcasting the same way
they blew it in P2P.\u00c2\u00a0 The major labels should IMMEDIATELY license podcasters.\u00c2\u00a0
Charge them a fee to air their wares.\u00c2\u00a0 Oh, it’s complicated, but to do
otherwise is to not only leave a ton of money on the table, but to insure your
extinction!!!\u00c2\u00a0 The key, just like with P2P, is to get as many people as possible to
be exposed to your wares and to CHARGE FOR IT!<\/p>\n
Satellite radio???\u00c2\u00a0 Why does Steve Jobs need Sirius in iPods if he’s got
PODCASTING???<\/p>\n
Think about it.\u00c2\u00a0 For all of last week’s scuttlebutt of low iPod demand, which
was untrue, in fact, Mr. Jobs is now ENSURING that the iPod will DOMINATE!\u00c2\u00a0 I
mean buy a competing product and be left out of the podcasting REVOLUTION???\u00c2\u00a0
Oh, you can download podcasts elsewhere, and transfer them to another MP3
device, like you can do with music today, but it’s not seamless, like it is with
iTunes and the iPod.\u00c2\u00a0 EASE OF USE BABY!!!\u00c2\u00a0 THAT’S what Apple is delivering.\u00c2\u00a0
As the major labels try to cripple discs, Apple is developing NEW ways for the
public to be exposed to MORE creative work EASIER than ever before!<\/p>\n
And isn’t it funny that it’s called podcasting anyway.\u00c2\u00a0 Really, it’s just
MP3s. But, hit products have momentum, just like hit records.\u00c2\u00a0 Adam Curry called
it podcasting to piggyback on the iPod.\u00c2\u00a0 And it WORKED!<\/p>\n
Commercial radio podcasting…that’s like HBO with commercials, that is, of
course, if HBO had the programming of second-rate networks like UPN.<\/p>\n
Satellite radio??\u00c2\u00a0 You can’t have commercials.\u00c2\u00a0 You’ve got to be available
easily.\u00c2\u00a0 That’s what factory installation of radios is all about.\u00c2\u00a0 Sirius is
taking the tack of broadcasting the work of experts unavailable elsewhere.\u00c2\u00a0 Could
work.\u00c2\u00a0 XM has taken the tack of being the best music filter out there.\u00c2\u00a0 Hell,
there’s always room at the top.\u00c2\u00a0 People will pay for a premium product.\u00c2\u00a0
That’s what Apple has proven.\u00c2\u00a0 Just as long as Zellner and the new crew don’t fuck
it up, misunderstanding satellite’s mission.\u00c2\u00a0 That it can’t be narrow and
predictable like terrestrial radio, but must be wide and renegade, like podcasts,
but BETTER!<\/p>\n
It’s just astounding to watch.\u00c2\u00a0 The major labels think they’re in control,
but they’re not.\u00c2\u00a0 They’re locking up the product, suing customers, all the while
MISSING the future, which, stunningly, is right in front of them.<\/p>\n
The future is about niche.\u00c2\u00a0 And getting more people into more music.\u00c2\u00a0 You can
think otherwise, actually try to legislate, bully and sue.\u00c2\u00a0 But you’re not
going to win.\u00c2\u00a0 Because kids half your age, if not younger, are constantly
developing new paradigms.\u00c2\u00a0 The key is to MONETIZE these paradigms, not try to
eviscerate them.<\/p>\n
Get on the podcast bandwagon.\u00c2\u00a0 Issue compulsory licenses to podcasters.\u00c2\u00a0 Sue
anybody who uses your material WITHOUT a license.\u00c2\u00a0 But don’t try to impede
progress, don’t try to stop the future.\u00c2\u00a0 It’s happening.\u00c2\u00a0 It’s here.\u00c2\u00a0 Join in.\u00c2\u00a0
Have fun.\u00c2\u00a0 And make money.<\/p>\n
(Go to: http:\/\/www.apple.com\/quicktime\/qtv\/wwdc05\/<\/a> to see the Jobs speech.\u00c2\u00a0 He starts talking about podcasting at approximately 6:50 in.\u00c2\u00a0 You can drag the <\/p>","protected":false},"excerpt":{"rendered":" Holy FUCK!\u00c2\u00a0 Did you watch Steve Jobs’ presentation at the Worldwide Developer’s Conference?? It’s 1981 all over again.\u00c2\u00a0 MTV was seen as a sideshow.\u00c2\u00a0 A marginal effort reaching few homes that wouldn’t impact the mainstream music business. But that thesis was WRONG!\u00c2\u00a0 MTV REVOLUTIONIZED the music business.\u00c2\u00a0 But in order to play, you had to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4,2],"tags":[],"class_list":["post-41","post","type-post","status-publish","format-standard","hentry","category-apple","category-music-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-F","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":0,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/41\/revisions"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=41"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=41"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
cursor to this point to start there.\u00c2\u00a0 Be sure to watch the video in QuickTime
7.\u00c2\u00a0 You can enlarge the image without losing definition.\u00c2\u00a0 Yesterday, a Windows
prerelease version of the software was posted on Apple’s Website, you can get
it at: http:\/\/www.apple.com\/quicktime\/<\/a>.) <\/p>\n