{"id":3832,"date":"2011-02-16T15:12:35","date_gmt":"2011-02-16T23:12:35","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/?p=3832"},"modified":"2011-02-16T15:12:35","modified_gmt":"2011-02-16T23:12:35","slug":"digital-notes","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2011\/02\/16\/digital-notes\/","title":{"rendered":"Digital Notes"},"content":{"rendered":"

RADIOHEAD<\/span><\/p>\n

If it’s not about the first week sales, entering the chart at number one, you can announce only days before your album is available, not only surprising and elating fans, but cutting down on the dreaded leak syndrome.<\/p>\n

Sure, the major label built Radiohead.\u00c2\u00a0 Then again, after "Creep", what did EMI do for them?\u00c2\u00a0 It’s not like the band got a lot of airplay.\u00c2\u00a0 They followed their own muse and made challenging music that appealed to their fans.\u00c2\u00a0 Radiohead knows it’s not about closing everybody, but just those who care.<\/p>\n

Who do I hate?<\/p>\n

RADIOHEAD FANS!<\/p>\n

Because whenever the band does something they clog up my inbox, whenever we discuss music they froth at the mouth. But I know, unlike a street team, they’re not being paid, they’re doing it out of passion and belief, so I don’t really hate them, I envy them, that they’re so into something, so I will never ignore Radiohead, even though they’re not my act of choice.<\/p>\n

MUMFORD & SONS<\/span><\/p>\n

In the old days, we never would have known Mumford & Sons was the hit of Grammy night.\u00c2\u00a0 Because we wouldn’t have instant sales information and the album couldn’t have been successful because the limited physical inventory would have sold out in a flash in brick and mortar stores.<\/p>\n

But now you can manufacture ad infinitum, online, iTunes was ready with all the inventory necessary.\u00c2\u00a0 Mumford & Sons is still number one on the iTunes chart.<\/p>\n

The old wave constantly bemoans the new wave, says the Internet ruined music.\u00c2\u00a0 What the old wave hates is it’s lost control.\u00c2\u00a0 Which came in the form of distribution.\u00c2\u00a0 Radiohead could not go their own way.\u00c2\u00a0 And it would have been hard to seed retail with enough copies of Mumford & Sons to show a spike, to feed demand.<\/p>\n

The future is not digital sales, it’s streaming.\u00c2\u00a0 And if the labels were smart, which they are not, they’d go with Spotify immediately, before Apple or Google allows customers to keep their purchases stored in the cloud, obviating a need for subscription services.\u00c2\u00a0 So these sales statistics, which are anemic by old wave standards, are not harbingers of the future.\u00c2\u00a0 But they do illustrate demand.\u00c2\u00a0 You cannot categorize what appeals to the public.\u00c2\u00a0 In this crazy world anything can hit.\u00c2\u00a0 With everything available, the public selects from the giant smorgasbord, messing with the system.<\/p>\n

People want to be touched emotionally.\u00c2\u00a0 That’s what Mumford & Sons delivers best.\u00c2\u00a0 In other words, in an era where so much music is made by machines, people truly desire that which is made by humans.<\/p>\n

When it’s all said and done, Mumford’s album could outsell Katy Perry’s, it’s close.\u00c2\u00a0 Sure, Katy sold more singles, but do singles build careers?<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

RADIOHEAD If it’s not about the first week sales, entering the chart at number one, you can announce only days before your album is available, not only surprising and elating fans, but cutting down on the dreaded leak syndrome. Sure, the major label built Radiohead.\u00c2\u00a0 Then again, after "Creep", what did EMI do for them?\u00c2\u00a0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,5],"tags":[],"class_list":["post-3832","post","type-post","status-publish","format-standard","hentry","category-music-business","category-online"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-ZO","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=3832"}],"version-history":[{"count":1,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3832\/revisions"}],"predecessor-version":[{"id":3833,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3832\/revisions\/3833"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=3832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=3832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=3832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}