{"id":3768,"date":"2011-02-05T09:03:05","date_gmt":"2011-02-05T17:03:05","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/?p=3768"},"modified":"2011-02-05T09:15:24","modified_gmt":"2011-02-05T17:15:24","slug":"perez-hilton","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2011\/02\/05\/perez-hilton\/","title":{"rendered":"Perez Hilton"},"content":{"rendered":"<p>He took himself out of the debate.<\/p>\n<p>The kiss of death was when he said he was going to be nice.\u00c2\u00a0 That&#8217;s like Dick Cheney caring what the public thinks, that&#8217;s like Sarah Palin suddenly saying Obama&#8217;s great, that&#8217;s like Paul Krugman saying trickle down economics work.\u00c2\u00a0 A LEOPARD CAN&#8217;T CHANGE HIS SPOTS!<\/p>\n<p>In other words, you&#8217;d better make it on who you really are, because if you want to change midstream, you&#8217;re in trouble.<\/p>\n<p>Perez has a fatal flaw.\u00c2\u00a0 He wants to be liked.<\/p>\n<p>Don&#8217;t forget, Sally Field acknowledging her weakness, that she had low self-esteem and cared what people thought of her, and this dented her career, she went from winning multiple Oscars to nowhere and then TV.\u00c2\u00a0 Marlon Brando refused to show up to accept his Oscar.\u00c2\u00a0 Didn&#8217;t hurt him a whit.\u00c2\u00a0 In other words, once you start giving the public what it wants, you&#8217;re doomed.\u00c2\u00a0 You&#8217;ve got to follow your own path, tick to your own inner clock, or else you&#8217;ll get blown away by the whims of the public.<\/p>\n<p>Perez was successful because not only did he reveal gossip, he commented upon it.\u00c2\u00a0 At first people flocked to his site because he broke the news.\u00c2\u00a0 Ultimately, TMZ did this better than he did, but Perez&#8217;s audience stuck with him because of the attitude.\u00c2\u00a0 TMZ is faceless.\u00c2\u00a0 Whereas Perez was all about personality&#8230;\u00c2\u00a0 HIS PERSONALITY!<\/p>\n<p>An overweight ethnic gay who was not accepted by society.<\/p>\n<p>Perez invented himself, played by his own rules, and became not only a star, but a starmaker.\u00c2\u00a0 His fans listened to him and wannabe stars played up to him, because of the huge audience he controlled.<\/p>\n<p>Then Perez drank his own Kool-Aid.\u00c2\u00a0 Instead of seeing himself as a blogger with an attitude, suddenly he was a media star.\u00c2\u00a0 Not only appearing all over radio and TV, which is an excusable victory lap, but always pays short term dividends, the media needs fodder today and doesn&#8217;t care about you tomorrow, but hosting his own concert tour and expanding into fashion and animal and god knows how many other blogs.<\/p>\n<p>Perez was at the cutting edge of gossip blogging.\u00c2\u00a0 He knew the ins and outs.\u00c2\u00a0 What did he know about fashion?<\/p>\n<p>He had an opinion.\u00c2\u00a0 But so does everybody else.\u00c2\u00a0 Perez was leveraging the brand, but there was nothing underneath, there was not the 10,000 hours in fashion design.\u00c2\u00a0 And he&#8217;s got a pup and a mother, who doesn&#8217;t?<\/p>\n<p>It&#8217;s hard to make it in one tiny sliver of entertainment.\u00c2\u00a0 Do you really think you can dominate in all of them?\u00c2\u00a0 Hell, Madonna couldn&#8217;t even make it as an actress!<\/p>\n<p>You&#8217;ve got to know what made you.\u00c2\u00a0 Perez took his eye off the ball.\u00c2\u00a0 He didn&#8217;t realize his gossip blog was his cash cow, his identity.<\/p>\n<p>And then he decided to play nice.<\/p>\n<p>Sure, he could have done a mea culpa for bad behavior, which he exhibited on more than one occasion, that&#8217;s what I love about newbie stars, their success far outstrips their maturity.\u00c2\u00a0 But why eliminate the snark?\u00c2\u00a0 We&#8217;re ALL snarky!\u00c2\u00a0 Gays have been backbiting forever.\u00c2\u00a0 It&#8217;s a sport.\u00c2\u00a0 Which they perform in better than the straights.\u00c2\u00a0 It&#8217;s a cultural thing.<\/p>\n<p>But the straights love to gossip too.\u00c2\u00a0 If we can&#8217;t put someone down, we&#8217;re not alive.\u00c2\u00a0 It&#8217;s as old as the hills.\u00c2\u00a0 Dragging down he or she who&#8217;s more famous, more successful.\u00c2\u00a0 Suddenly Perez Hilton is going to change human nature?\u00c2\u00a0 As I stated above, Perez does not have the best gossip anymore, but no one can steal his attitude.<\/p>\n<p>Be unique.\u00c2\u00a0 And stay there.\u00c2\u00a0 If you&#8217;re like everybody else, you can be imitated into oblivion.<\/p>\n<p>Like Jennifer Grey.\u00c2\u00a0 She was cute with a big nose.\u00c2\u00a0 She wanted to be beautiful with a tiny little perky nose but after rhinoplasty she looked like everybody else, no one could recognize her, she lost her individuality, her career was through.<\/p>\n<p>If you make metal music, don&#8217;t start working with beats, don&#8217;t follow the flavor of the moment.\u00c2\u00a0 You might have momentary success, but then what?\u00c2\u00a0 You&#8217;ve alienated your core for an evanescent new fan base?<\/p>\n<p>Don&#8217;t mind the slings and arrows.\u00c2\u00a0 It goes with the territory.\u00c2\u00a0 If you don&#8217;t have haters, you don&#8217;t have a profile.<\/p>\n<p>I don&#8217;t think Perez Hilton can come back.\u00c2\u00a0 But his only option, his only chance at reclaiming his throne, is by canning all the extracurriculars and focusing on his main site, and returning to the doodles and the attitude.<\/p>\n<p>It&#8217;s not like the vacuum&#8217;s been filled.\u00c2\u00a0 Sure, we&#8217;ve got Bonnie Fuller, but she seems to want fame and notoriety so much it&#8217;s creepy.\u00c2\u00a0 Sure, Perez wanted fame and notoriety too, but he started off NOWHERE, not as the editor of &quot;Us&quot; and &quot;The Star&quot;.<\/p>\n<p>And RadarOnline.com&#8217;s got no personality.<\/p>\n<p>Perez needs a comeback.\u00c2\u00a0 He&#8217;s got to get back to where he once belonged.<\/p>\n<p>Let this be a lesson to you.\u00c2\u00a0 Don&#8217;t go for world domination.\u00c2\u00a0 Be happy you triumph in your own niche.\u00c2\u00a0 Maximize the brand you&#8217;ve got.\u00c2\u00a0 And don&#8217;t change your identity!\u00c2\u00a0 If someone married a curvy brunette they don&#8217;t want to wake up next to an anorexic blonde!<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>He took himself out of the debate. The kiss of death was when he said he was going to be nice.\u00c2\u00a0 That&#8217;s like Dick Cheney caring what the public thinks, that&#8217;s like Sarah Palin suddenly saying Obama&#8217;s great, that&#8217;s like Paul Krugman saying trickle down economics work.\u00c2\u00a0 A LEOPARD CAN&#8217;T CHANGE HIS SPOTS! In other [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,5,9],"tags":[],"class_list":["post-3768","post","type-post","status-publish","format-standard","hentry","category-music-business","category-online","category-the-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-YM","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=3768"}],"version-history":[{"count":2,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3768\/revisions"}],"predecessor-version":[{"id":3777,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3768\/revisions\/3777"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=3768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=3768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=3768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}