Give Rupert Murdoch credit.\u00c2\u00a0 He’s savvier than Tom Freston and the whole lot of them over at Paramount.\u00c2\u00a0 And Tom Cruise too.<\/p>\n
Rupert knows it’s a new era.\u00c2\u00a0 That old media is in trouble.\u00c2\u00a0 That’s why he purchased myspace.\u00c2\u00a0 He’s making a play for the future, just like he got into satellite TV years back.<\/p>\n
But you’ve got MTV\/Paramount thinking the old rules still apply.\u00c2\u00a0 That you coddle talent, employ PR people to spin yarns and continue to live in a walled garden.\u00c2\u00a0 That YOU’RE in control.<\/p>\n
God, isn’t it classic that Brad Grey is caught up in the Pellicano scandal.\u00c2\u00a0 That’s OLD WAVE entertainment business, thinking that the rules don’t apply to you.\u00c2\u00a0 That you can do whatever you want, that you’re all powerful, you can win by sheer deviousness and will.<\/p>\n
Tom Cruise is a national joke.\u00c2\u00a0 The fact that Katie Holmes is knocked up does nothing to undercut his image as an ignorant megalomaniac who uses women as a beard.\u00c2\u00a0 Sure, he fucked up on "Oprah".\u00c2\u00a0 And then ridiculously added fuel to the fire on "Today".\u00c2\u00a0 But what killed Tom was the web.\u00c2\u00a0 Where one could view endless repeats of him jumping on Oprah’s couch.\u00c2\u00a0 Could read his transcript from the "Today Show".\u00c2\u00a0 You see it’s as if a sunshine law has been passed.\u00c2\u00a0 Now, light is shined on EVERYTHING!<\/p>\n
You parade yourself as a sensitive macho man in control of your emotions and you don’t live up to this and those on the web are going to POUNCE!\u00c2\u00a0 You use your leverage to get a rerun of "South Park" pulled and you appear a prick with too much money who believes he rules the world.<\/p>\n
Fans rule the world, make no mistake.\u00c2\u00a0 And without fans, you’re nowhere.<\/p>\n
Oh, the story isn’t supposed to be true.\u00c2\u00a0 Tom didn’t say he was going to withhold promotion of MI3 if the "South Park" episode was aired.\u00c2\u00a0 Yeah, right.\u00c2\u00a0 Then why haven’t Matt and Trey gone on record?\u00c2\u00a0 Shit, they’ll normally comment on ANYTHING, not worried about speaking the truth.\u00c2\u00a0 But they’ve been strangely silent here.\u00c2\u00a0 So, the public ain’t buying it.<\/p>\n
Oh, "South Park" could have aired the scientology episode again and NOBODY WOULD HAVE NOTICED!!\u00c2\u00a0 But Tom didn’t like it.\u00c2\u00a0 And Tom has Paramount over a barrel.\u00c2\u00a0 So, he flexes his muscles and Paramount caves.<\/p>\n
HOW FUCKING IGNORANT CAN YOU BE?\u00c2\u00a0 DIDN’T THEY REALIZE THE TRUTH WOULD OUT?\u00c2\u00a0 THAT THE STORY WOULD SPREAD ALL OVER THE WEB?<\/p>\n
Not even the L.A. "Times" is buying their denials.\u00c2\u00a0 Everyone believes the story is true.<\/p>\n
The usual suspects just don’t get the web.\u00c2\u00a0 It’s not only the record companies, but big outfits like MTV and Paramount.\u00c2\u00a0 They can’t see the shift.\u00c2\u00a0 That now it’s about pull not push.\u00c2\u00a0 That the audience is in control.\u00c2\u00a0 And if you fuck up, do something untrustworthy, the public is going to be ALL OVER YOU!<\/p>\n
You can’t lie anymore.\u00c2\u00a0 The truth outs almost instantly.\u00c2\u00a0 Just like Paris Hilton’s herpes.<\/p>\n
Oh, you didn’t read she was infected?\u00c2\u00a0 Then maybe you don’t care.\u00c2\u00a0 But netizens DO care because mainstream media wants us to believe that this woman actually has talent, when in reality she’s famous for being such an idiot, someone we can make fun of.<\/p>\n
You also must have a net play.\u00c2\u00a0 A way to move your entire business online in a heartbeat.\u00c2\u00a0 No pussyfooting, just playing by the new rules.\u00c2\u00a0 Movies in theatres is a dying business.\u00c2\u00a0 DVD sales have stalled.\u00c2\u00a0 New revenue is going to come from internet distribution, not high definition DVDs.<\/p>\n
Where is MTV’s internet play?\u00c2\u00a0 A lame website with the same faux coolness as the TV network that runs slowly and reflects reality shows and not music?\u00c2\u00a0 MTV is losing the music franchise along with Sony.\u00c2\u00a0 They just don’t get it.\u00c2\u00a0 So, MTV made a deal with Microsoft.\u00c2\u00a0 Bullshit.\u00c2\u00a0 MTV should be THE site for online music.\u00c2\u00a0 It’s just that the execs have their heads SO far up their asses concocting teen participation shows for their TV networks that they’re blind to the future.<\/p>\n
And, there’s mismanagement at the studio.\u00c2\u00a0 Brad Grey comes in and nobody knows who has a job and who doesn’t.\u00c2\u00a0 And then DreamWorks is purchased because there’s nothing in the pipeline.\u00c2\u00a0 The fact that this guy won in the past…can you tell me why he should win in the future?<\/p>\n
From now on, if\u00c2\u00a0 you’re caught in a lie, if you’re doing something untoward, don’t deny it.\u00c2\u00a0 Let it die.\u00c2\u00a0 Otherwise the netizens will make mincemeat of you.\u00c2\u00a0 AND, if you’re breaking the rules, expect somebody to find out, you’ll have egg on your face.<\/p>\n
And one last thing…\u00c2\u00a0 This is what media consolidation has bought us.\u00c2\u00a0 The same guy owns everything.\u00c2\u00a0 Like MTV is gonna trash MI3 on its channel or website?<\/p>\n
That’s what’s making the public raise its proverbial head and cry foul.\u00c2\u00a0 People are sick of the bullshit and now have a forum within which to express their displeasure.<\/p>\n
Honesty rules in the future.\u00c2\u00a0 Because now everybody is watching, and participating.\u00c2\u00a0 We live in a Wiki world.<\/p>\n
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Give Rupert Murdoch credit.\u00c2\u00a0 He’s savvier than Tom Freston and the whole lot of them over at Paramount.\u00c2\u00a0 And Tom Cruise too. Rupert knows it’s a new era.\u00c2\u00a0 That old media is in trouble.\u00c2\u00a0 That’s why he purchased myspace.\u00c2\u00a0 He’s making a play for the future, just like he got into satellite TV years back. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,5],"tags":[],"class_list":["post-361","post","type-post","status-publish","format-standard","hentry","category-life","category-online"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-5P","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=361"}],"version-history":[{"count":0,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/361\/revisions"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}