{"id":3592,"date":"2010-11-30T17:57:50","date_gmt":"2010-12-01T01:57:50","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/?p=3592"},"modified":"2010-11-30T18:00:26","modified_gmt":"2010-12-01T02:00:26","slug":"phil-schiller-on-twitter","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2010\/11\/30\/phil-schiller-on-twitter\/","title":{"rendered":"Phil Schiller On Twitter"},"content":{"rendered":"
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@butterflyylost I hope that fixes it. If not send me an email at schiller@apple.com and I’ll forward it to AppleCare.<\/div>\n<\/blockquote>\n

HE’S GIVING OUT HIS E-MAIL ADDRESS?<\/p>\n

Isn’t it funny that music executives think they’re moguls, gods who function separately from their customers, and the tech guys are readily accessible.<\/p>\n

And the story is not only Phil Schiller.\u00c2\u00a0 It’s Tiger Woods too.\u00c2\u00a0 Who’s now opening up about his personal life on Twitter, acknowledging his divorce and even stating that he loves "Caddyshack"?<\/p>\n

Irving Azoff went on Twitter.\u00c2\u00a0 The only problem was he brought his backroom personality into the agora.\u00c2\u00a0 Twitter is not the place for petty beefs.\u00c2\u00a0 And if you’ve got a problem with haters, you can’t participate online whatsoever.\u00c2\u00a0 Because there’s always someone out to get you, because they’ve got a chip on their shoulder, they’ve been overlooked or…<\/p>\n

But if you’re relatively secure, you should play.<\/p>\n

And you should give out information.<\/p>\n

Sure, put in a bit of your personal life to show your humanity, but reveal some of the inner workings of your company along with the hype, and solve a few problems.<\/p>\n

People can’t believe it when Steve Jobs responds in e-mail.\u00c2\u00a0 And he does.<\/p>\n

People can’t believe it when they tweet someone powerful in an industry with a problem and it’s addressed, INSTANTLY!<\/p>\n

In other words, you’re a traffic cop.\u00c2\u00a0 You’re the connector.\u00c2\u00a0 The hot link.\u00c2\u00a0 You know both parties.\u00c2\u00a0 You know who to direct the question to.\u00c2\u00a0 And when it’s answered?\u00c2\u00a0 IT BLOWS PEOPLE’S MINDS!<\/p>\n

Everyone should be on Twitter.\u00c2\u00a0 With their real name.<\/p>\n

And I’m not only talking stars.<\/p>\n

How much is someone gonna hate a record company if the CEO tweets.\u00c2\u00a0 Lyor Cohen’s got time to take to the street to respond to the Lupe Fiasco fracas<\/p>\n

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Lyor Cohen Responds to Fiasco Friday<\/a><\/div>\n<\/blockquote>\n

can’t he dash off a few lines on his BlackBerry Twitter app?<\/p>\n

Don’t say this isn’t your business.\u00c2\u00a0 IT IS YOUR BUSINESS!\u00c2\u00a0 You’ve got no company without customers.\u00c2\u00a0 You want to bond customers to you, you want them to spread good will.<\/p>\n

Apple is hotter than any musical artist and the number two face is on Twitter and reacting to feedback?<\/p>\n

Maybe that’s why Apple’s stock is in the stratosphere and the major labels’ is in the dumper.<\/p>\n

It’s him, it’s verified: http:\/\/twitter.com\/#!\/pschiller<\/a><\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

@butterflyylost I hope that fixes it. If not send me an email at schiller@apple.com and I’ll forward it to AppleCare. HE’S GIVING OUT HIS E-MAIL ADDRESS? Isn’t it funny that music executives think they’re moguls, gods who function separately from their customers, and the tech guys are readily accessible. And the story is not only […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4,2,5],"tags":[],"class_list":["post-3592","post","type-post","status-publish","format-standard","hentry","category-apple","category-music-business","category-online"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-VW","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=3592"}],"version-history":[{"count":3,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3592\/revisions"}],"predecessor-version":[{"id":3595,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3592\/revisions\/3595"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=3592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=3592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=3592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}