{"id":3582,"date":"2010-11-30T06:19:04","date_gmt":"2010-11-30T14:19:04","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/?p=3582"},"modified":"2010-11-30T06:24:43","modified_gmt":"2010-11-30T14:24:43","slug":"mailbag-11","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2010\/11\/30\/mailbag-11\/","title":{"rendered":"Mailbag+"},"content":{"rendered":"

DON’T BELIEVE EVERYTHING YOU READ<\/span><\/p>\n

But read this:<\/p>\n

\n
"Global superstar or massive PR hoax?"<\/a><\/div>\n<\/blockquote>\n

__________________________________________<\/p>\n

FOOD TRUCKS<\/span><\/p>\n

Read this article re Heavenly Ski Resort utilizing trucks to promote the ski area:<\/p>\n

\n
\nMarketers Discover Trucks Can Deliver More Than Food<\/a><\/div>\n<\/blockquote>\n

And don’t skip over this just because you don’t like skiing.\u00c2\u00a0 The point of the article is: <\/p>\n

\n
\n"The challenge with buying traditional media, said John Wagnon, the vice president for marketing at Heavenly, one of the properties of the Vail Resorts group, is ‘paying for eyeballs of people who have no interest in what you\u00e2\u20ac\u2122re trying to sell.’"<\/div>\n<\/blockquote>\n

Zac Brown likes to cook.\u00c2\u00a0 Maybe to promote his new album he should drive around making meals in a truck or sponsor food trucks emblazoned with his visage.\u00c2\u00a0 This would create excitement for fans, get people talking.<\/p>\n

You’ve got to be innovative these days.\u00c2\u00a0 People ignore traditional marketing messages.<\/p>\n

_______________________________________________<\/p>\n

\n
From: Kia Kamran Esq.
Subject: RE: Pomplamoose\/Hyundai<\/a><\/p>\n

Bob;<\/p>\n

Thank you for this. Your take is DEAD ON.\u00c2\u00a0 They (Innocean Worldwide – Hyundai’s ad agency) wanted the "Videosongs" vibe, and we agreed PROVIDED THAT Jack and Nataly direct the spots with zero intrusion, and all three (yeah there’s three) commercials were shot at Jack and Nataly’s own house so as not to lose the "Videosongs" authenticity.\u00c2\u00a0 Those were the most essential anti-whoring safeguards that needed to be in place, and none. . . NONE of the fan emails the band have received have been negative.\u00c2\u00a0 This is an advertising agency that really got what the band was all about. . . <\/p>\n

There will also be a 60 second radio spot, and the band is in the process of finalizing the POMPLAMOOSE Christmas Album with full length versions of these songs to benefit Pomplamoose’s charity project (a school book drive).<\/p>\n

’nuff respect
Kia<\/div>\n<\/blockquote>\n

\n
From: Doug Allen
Subject: Pomplamoose<\/a><\/p>\n

Saw you posted an item on Pomplamoose’s Hyundai ads recently, thought you might be interested in their new project:<\/p>\n

Richmond Book Drive<\/a><\/p>\n

You just can’t hate this.
They’re cute.
It reeks of homemade.
The charity is not tied to a TV special, there’s no payback beyond…the charitable effort!
And as Nataly says: "We get nothing!"
The fact that this is not national enhances the credibility.
Just because you’re doing it yourself, that does not mean you’ve got to be sans charisma.\u00c2\u00a0 Jack and Nataly are cooler than anybody on reality TV, and they’re in control of their own destiny.<\/p>\n<\/div>\n<\/blockquote>\n

_________________________________<\/p>\n

\n
\n
From: R. Emmett McAuliffe
Subject: Nelly tweets blasts against Universal over low album sales<\/p>\n

Nelly tweets frustration over low album sales<\/a><\/p>\n

Nelly\u00e2\u20ac\u2122s major argument appears to be that single \u00e2\u20ac\u0153sales\u00e2\u20ac\u009d always should equate with album sales.\u00c2\u00a0 Not certain that that is true any more \u00e2\u20ac\u00a6 or ever was.\u00c2\u00a0 Better than *not* having a platinum single from the album tho\u00e2\u20ac\u2122, that\u00e2\u20ac\u2122s for sure.<\/div>\n<\/blockquote>\n

Singles don’t necessarily sell albums.\u00c2\u00a0 Nelly is seen as a singles artist.
But even more fascinating is the biting of the hand that feeds him.\u00c2\u00a0 That’s what technology has wrought, the ability for those further down the food chain to bite those on top.<\/p>\n

__________________________________<\/p>\n

\n
\n
From: Joe Piecora
Subject: Re: The Amanda Ghost Story<\/a><\/p>\n

At 08:34 PM 11\/17\/2010, you wrote:<\/p>\n

"It’s the story of an infrastructure built to churn out something most people no longer want, a creator of buggy-whips in an era of automobiles."<\/p>\n

Because of my online music interests, I have given a lot of thought to paradigm-shift analogies like this one. One of the most curious and least known was the replacement of the antebellum canal system by the railroads. In its day, canal building was to the early 1800’s what the Space Shuttle has been to the field of engineering for the last three decades. George Washington was in the canal business on the Potomac. Huge investments were made, funding provided by national lotteries, etc. But it was all wiped out by the steam engine. A lot of the canals spent a GREAT deal of the money they had made in the first 30-40 years of business trying to reinvent themselves to go up against the track system but by 1860 that was proven to be a huge mistake. The good money after bad syndrome. The existing recording houses and the RIAA are doing the same thing when they should be cutting their losses and getting out entirely. But they just can’t stop yanking on that slot machine handle.<\/div>\n<\/blockquote>\n

__________________________________<\/p>\n

\n
\n
Subject: Re: Customer Care<\/a><\/p>\n

Bob,<\/p>\n

Being an Apple employee, I was cringing when I read the beginning of your "Customer Care" post. Yes\u00e2\u20ac\u201dit’s true that AppleCare phone support can indeed be hit and miss…especially at the front line entry level. As you pointed out, most phone support calls are usually made by those who are perhaps not really tech saavy at all\u00e2\u20ac\u201dmostly beginners. When you finally hit your more experienced tech\u00e2\u20ac\u201dyou witnessed an Apple phenomenon called the "Credo" kick in. Yes…it sounds like one of those goofy mission statements but any veteran Apple employee who does any type of customer service knows it by heart. The exciting thing about the Credo is that it empowers Apple team members to make gut judgement calls right there on the spot\u00e2\u20ac\u201dusually always in the customer’s favor. This guy could obviously tell that you were a veteran Apple user and wanted to hook you up with something you didn’t have\u00e2\u20ac\u201dnot to appease you but to take the high road and let you know that Apple does value it’s customers. What’s exciting is that this guy didn’t have to ask permission from a supervisor and I guarantee you that no one gave him any grief about giving away a copy of iWork.<\/p>\n

Apple is not a perfect company (there is probably no such thing) but what makes it a winning company is that it runs on the simple premise of trying to hire great people and then trusting them to make the best decision\u00e2\u20ac\u201dusing their own good judgement…unscripted! For some companies, that would be a terrifying thought but it sure works for Apple.<\/p>\n

Please do not my print my name if you reprint this – Thanks!<\/div>\n<\/blockquote>\n

\n
\n
Subject: Re: Customer Care<\/a> (from an apple employee)<\/p>\n

(Im an apple tech at the genius bar so don’t post my name, you’d be amazed how seriously apple takes this stuff) <\/p>\n

Your recent article on AppleCare shows how far culture has come in 50 years. Technology is the new music, cell phones are the new albums, Apple is the new Beatles. The fact Apple now sells The Beatles is the handoff coming full circle.\u00c2\u00a0 Don’t believe me? Name a single musician with more fans than Steve Jobs. Name one forthcoming album people want more than a Verizon iPhone. \u00c2\u00a0<\/p>\n

Consumers in our culture don’t understand why it’s bad to pirate music. Or lip sync. Or autotune. Music is dead to this culture. <\/p>\n

As far as The Genius Bar goes we will do anything to make customers happy. Seriously, no one cares in management how many iPhones I swap in or out of warranty. There is zero incentive to void it and pretty much never happens unless you treated your product like crap. Or got it wet (don’t do that). The entire Apple Store philosophy is to surprise and delight our customers. <\/p>\n

Withheld.
– sent from my iPhone.<\/div>\n<\/blockquote>\n

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DON’T BELIEVE EVERYTHING YOU READ But read this: "Global superstar or massive PR hoax?" __________________________________________ FOOD TRUCKS Read this article re Heavenly Ski Resort utilizing trucks to promote the ski area: Marketers Discover Trucks Can Deliver More Than Food And don’t skip over this just because you don’t like skiing.\u00c2\u00a0 The point of the article […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4,2,9],"tags":[],"class_list":["post-3582","post","type-post","status-publish","format-standard","hentry","category-apple","category-music-business","category-the-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-VM","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=3582"}],"version-history":[{"count":7,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3582\/revisions"}],"predecessor-version":[{"id":3587,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3582\/revisions\/3587"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=3582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=3582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=3582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}