comic ‘Tiny Furniture’ debuts a big talent<\/a><\/div>\n<\/blockquote>\nYou’d think a production these mainstream outlets featured would be state of the art.<\/p>\n
Actually, "Tiny Furniture" is.<\/p>\n
You see the means of production are in the hands of the proletariat.<\/p>\n
Distribution of feature films is still controlled by the powers-that-be, but just about anyone can make a film these days.\u00c2\u00a0 A Canon 7D retails for $1,699.\u00c2\u00a0 You can buy it online for $1,329, just Google it.\u00c2\u00a0 So the only thing standing between you and stardom is talent.<\/p>\n
Think about that.<\/p>\n
Used to be it was so expensive to make a movie.\u00c2\u00a0 Now anyone can do it.\u00c2\u00a0 But does your Director of Photography know how to wring the best out of the 7D?\u00c2\u00a0 Even more important, how’s the script?<\/p>\n
Anybody can write a great script.<\/p>\n
And anybody can write a great song.<\/p>\n
And the movie studios and major labels don’t want to admit this.\u00c2\u00a0 They want you to believe that they’re the one true path to stardom, that only by going through them can you be anointed, can you make it.\u00c2\u00a0 They want you to believe in their religion.\u00c2\u00a0 Why?<\/p>\n
So they can maintain power and continue to be rich.<\/p>\n
In the music business the means of production are in the hands of the proletariat.\u00c2\u00a0 You can certainly make a record in GarageBand, which comes free on a Mac, and most people can afford a Pro Tools rig.\u00c2\u00a0 And anybody can employ Tunecore to get music for sale on iTunes.<\/p>\n
But do you know how to use Pro Tools?\u00c2\u00a0 Are your songs any good?<\/p>\n
We’re going through a giant sea change.\u00c2\u00a0 Power is being wrested from the mainstream.\u00c2\u00a0 It’s not a concerted effort.\u00c2\u00a0 There’s no organization. It’s just that using freely available tools creators are cheaply making their productions and when it comes to music and short videos, via YouTube\/DailyMotion\/Vimeo, you can go directly to the audience.<\/p>\n
Hype is still not cheap.<\/p>\n
Indies can’t get on the radio or in movie theatres, and mainstream media outlets favor their mainstream brethren.<\/p>\n
But this paradigm is fading.<\/p>\n
You see every day, more and more people reject the mainstream, they’re unreachable by mainstream hype\/maneuvers.\u00c2\u00a0 They live by trusted filters\/recommendations, and these filters care not a whit if a record comes out on Universal or was made by someone in their basement.<\/p>\n
In other words, digital tools are the content industries’ worst nightmare.<\/p>\n
The problem isn’t P2P theft.\u00c2\u00a0 The problem is control over creation.\u00c2\u00a0 The mainstream has lost it.\u00c2\u00a0 Yes, right now P2P makes it hard for everybody to get paid, but it also makes it easier for everybody to be heard, both the major label priority and the indie sensation.<\/p>\n
The bar is so low now that anybody can play.\u00c2\u00a0 Anybody can make a movie or record a track.\u00c2\u00a0 But that doesn’t mean it’s good.\u00c2\u00a0 Hell, kids learn how to make PowerPoint presentations in school, that doesn’t mean they’re ready to work for the Fortune 500.\u00c2\u00a0 But some of them are. Some of them are just that damn good.<\/p>\n
Some of those existing outside the mainstream system are as talented as those in it.\u00c2\u00a0 But they don’t make Top Forty fodder, they don’t like to be told what to do, they don’t like sacrificing almost all of their upside to a corporation that doesn’t truly care about them.<\/p>\n
These independent creators are a growing piece of the pie.\u00c2\u00a0 And all the innovation is in the indie sector.\u00c2\u00a0 And innovation is the key to the future.\u00c2\u00a0 Whilst the mainstream producers are selling pap, indies are more interested in catching lightning in a bottle.<\/p>\n
You too can now make a movie.\u00c2\u00a0 Are you talented enough?<\/p>\n
\nThe camera "Tiny Furniture" was made on:
EOS 7D<\/a><\/div>\n<\/blockquote>\n<\/p>","protected":false},"excerpt":{"rendered":"
It was made on a Canon EOS 7D.\u00c2\u00a0 A digital SLR. In case you’re out of the loop, "Tiny Furniture" is the hippest film out there.\u00c2\u00a0 "The New Yorker" raved about Lena Dunham in an extended profile Downtown\u00e2\u20ac\u2122s Daughter and "The Wall Street Journal" lauded the film comic ‘Tiny Furniture’ debuts a big talent You’d […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9],"tags":[],"class_list":["post-3580","post","type-post","status-publish","format-standard","hentry","category-music-business","category-the-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-VK","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=3580"}],"version-history":[{"count":1,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3580\/revisions"}],"predecessor-version":[{"id":3581,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3580\/revisions\/3581"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=3580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=3580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=3580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}