It’s great!\u00c2\u00a0 Fantastic!\u00c2\u00a0 Because finally the NFL figured out that it exists in the twenty first century and classic rock is aged music from another era and represents not a whit what is happening in the game today.<\/p>\n
Hell, the soundtrack of the NFL is hip-hop.\u00c2\u00a0 But they can’t say that or the white folk watching the black men will ask them for their birth certificates.<\/p>\n
The Who killed classic rock at the Super Bowl.\u00c2\u00a0 Sure, it was time.\u00c2\u00a0 If it had been another act, the result might have been the same, or maybe one more year of geriatrics, but to see these old guys going through their old hits was as disappointing as the thought of Jim McMahon and Refrigerator Perry taking the field in the game.<\/p>\n
Time marches on.\u00c2\u00a0 It’s not like babies are not being born.\u00c2\u00a0 How come in music we only believe the past is any good?<\/p>\n
Maybe because the Black Eyed Peas are crap.\u00c2\u00a0 will.i.am is lovable, but how come he has to set his sights so low?\u00c2\u00a0 Is he that interested in money?\u00c2\u00a0 The vapid lyrics and the robotic tunes…\u00c2\u00a0 This is like making a living selling McDonald’s, when there’s a burgeoning Food Network and every publication known to man reviews the latest hip eateries!<\/p>\n
In other words, food is more hip than music.\u00c2\u00a0 More cutting edge, there’s bigger risk-taking.\u00c2\u00a0 Then again, you don’t need the approval of Jimmy Iovine and the other baby boomer gatekeepers in order to open a restaurant, you can do it yourself.<\/p>\n
Which is what musicians are doing today.\u00c2\u00a0 They’re rejecting the mainstream, because they don’t want to make evanescent cookie-cutter crap.<\/p>\n
Look at it this way.\u00c2\u00a0 The NFL finally realized it’s living in a new era, and that it can’t stay rooted to the past.\u00c2\u00a0 The music industry?\u00c2\u00a0 Take the classic rock acts out of the touring industry and you’ve got anemic numbers.<\/p>\n
Then again, it’s the old acts overcharging that’s giving the whole industry a bad name.\u00c2\u00a0 There’s a burgeoning indie live scene, selling tons of tickets at cheap prices.\u00c2\u00a0 That’s the future, not whored out brandmeisters being overpaid to play the Live Nation sheds.<\/p>\n
I don’t expect the NFL to employ anything but a universal act in the future.\u00c2\u00a0 That’s why they used classic rock, supposedly everybody loved it.\u00c2\u00a0 But the Super Bowl only happens once a year, and music plays constantly.\u00c2\u00a0 Why do we all have to listen to the same crap?\u00c2\u00a0 Whether it be the monochromatic new or the preserved in amber old?<\/p>\n
Take notice.\u00c2\u00a0 The times they are a changing.\u00c2\u00a0 The sun is setting on not only the baby boomers, but their music.\u00c2\u00a0 The future is new and uncharted and those in power hate it.\u00c2\u00a0 They hate that it’s so much harder to break an act, they hate that you make so much less money, they blame the audience, as if the customer owes them anything at all.<\/p>\n
Now there are rules in football.<\/p>\n
But there are none in music.<\/p>\n
Your song can be two and a half minutes long or a whole album side, even a complete CD!\u00c2\u00a0 You can use real horns or their digital equivalent.\u00c2\u00a0 Same deal with drums.\u00c2\u00a0 There’s a vast canvas.\u00c2\u00a0 And the Black Eyed Peas are only painting upon a tiny sliver of it, visible to fewer people than ever before.<\/p>\n
It’s a free for all.\u00c2\u00a0 It’s a land rush.\u00c2\u00a0 Everything in music is up for grabs.\u00c2\u00a0 Pete Townshend has gotten old and eventually he will die.\u00c2\u00a0 Then what?\u00c2\u00a0 An animatronic Who?<\/p>\n
No.\u00c2\u00a0 Music will be made by new people.\u00c2\u00a0 And they won’t be the I want to be famous at all cost TV contestants, hell, fewer people than ever are watching network TV, but those so unique and so good, so innovative that those who don’t even think they’re interested in music will be paying attention, dying to get closer.<\/p>\n
That was the power of the British Invasion, that was the power of the Beatles.\u00c2\u00a0 The music created its own market.\u00c2\u00a0 The Black Eyed Peas are playing to the existing market.\u00c2\u00a0 You want to create your own.<\/p>\n
The boomers are too old to fathom this.\u00c2\u00a0 But you’re not.\u00c2\u00a0 Are you up to the challenge?<\/p>\n
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It’s great!\u00c2\u00a0 Fantastic!\u00c2\u00a0 Because finally the NFL figured out that it exists in the twenty first century and classic rock is aged music from another era and represents not a whit what is happening in the game today. Hell, the soundtrack of the NFL is hip-hop.\u00c2\u00a0 But they can’t say that or the white folk […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,2,9],"tags":[],"class_list":["post-3572","post","type-post","status-publish","format-standard","hentry","category-live-shows","category-music-business","category-the-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-VC","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=3572"}],"version-history":[{"count":1,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3572\/revisions"}],"predecessor-version":[{"id":3573,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3572\/revisions\/3573"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=3572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=3572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=3572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}