{"id":3429,"date":"2010-10-19T06:55:30","date_gmt":"2010-10-19T14:55:30","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/?p=3429"},"modified":"2010-10-19T06:55:30","modified_gmt":"2010-10-19T14:55:30","slug":"gene-simmons-targeted-by-hackers","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2010\/10\/19\/gene-simmons-targeted-by-hackers\/","title":{"rendered":"Gene Simmons Targeted By Hackers"},"content":{"rendered":"
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Gene Simmons Targeted by Hackers<\/a><\/div>\n<\/blockquote>\n

Original story here:<\/p>\n

\n
Gene Simmons gets kiss of death from notorious web forum<\/a><\/div>\n<\/blockquote>\n

It used to be me, me, me.<\/p>\n

Now it’s you, you, you.<\/p>\n

Suddenly, you work for your customers, your fans, not the record company, not radio, not MTV, but the people who actually foot the bill.\u00c2\u00a0 Just ask Dell.\u00c2\u00a0 Trying to save money, the Texas computer company outsourced tech support to India and customer frustration was expressed online and the company has literally never recovered from the Dell Hell backlash.<\/p>\n

I’m sick and tired of Gene Simmons saying musicians are only in it for the money and only being about the money himself.<\/p>\n

Gene’s still living in the seventies.\u00c2\u00a0 When fans had no real access to stars.\u00c2\u00a0 The fact that Gene could not see the coming backlash to his comments illustrates that he’s just not as smart as he thinks he is, certainly not as informed.<\/p>\n

I’m not condoning people taking down his sites.\u00c2\u00a0 I don’t condone illegal activity.\u00c2\u00a0 But just because there are laws that doesn’t eliminate lawless behavior.\u00c2\u00a0 You must use hands-free devices to speak on cell phones while driving in California, but out in the street you’re constantly confronted\u00c2\u00a0 by scofflaws yakking away as they slow down, go faster, weave from lane to lane and…<\/p>\n

In other words, as we learned in law school, you might have the right, but do you have the power?<\/p>\n

Gene’s got little power to shut down the hackers.\u00c2\u00a0 If he only realized you get ahead by getting in bed with your audience, treating them nicely.\u00c2\u00a0 I don’t know if Gene treated all those sexual conquests so well, whether they’re testifying as to his skills, but he had it right.\u00c2\u00a0 You go directly to your fans.\u00c2\u00a0 In the seventies, that meant sleeping with them.\u00c2\u00a0 In the twenty first century, that means being their virtual friend, giving them free goods and selling them exclusive merchandise that they’re dying to own.<\/p>\n

Speaking of dying, instead of promoting the KISS Koffin or that bullshit bass, why don’t you sell virtual goods Gene?\u00c2\u00a0 What’s that adage, if you can’t beat ’em, join ’em?\u00c2\u00a0 Instead of shutting down the haters, join in with the online lovers.\u00c2\u00a0 I doubt it’s KISS fans attacking your site.\u00c2\u00a0 It was dumb to antagonize those hackers.\u00c2\u00a0 Today you don’t worry about the haters, you placate the lovers!<\/p>\n

Where are the virtual KISS outfits?\u00c2\u00a0 Fans would love to tend their online farms dressed as Gene and Paul.\u00c2\u00a0 Gene could even have a virtual KISS world, charging fans to dress up like him and speak with his avatar, which could be run by a lackey.\u00c2\u00a0 KISS could do virtual shows online.\u00c2\u00a0 Instead of trying to blast everybody into the past, Gene Simmons could make more money not only making peace with the present, but getting onboard and making money in the future.<\/p>\n

The money’s there.\u00c2\u00a0 For those who build fanbases, maintain the lines of communication and treat each and every customer like he’s the last one you’ve got.<\/p>\n

Wannabes know all this.\u00c2\u00a0 Only the oldsters are clueless.\u00c2\u00a0 Soon the wannabes will be players and the oldsters will be retired.\u00c2\u00a0 If you don’t want to be set out to the virtual pasture, stop fighting battles you can’t win and use the new tools to make a fortune.\u00c2\u00a0 The money’s there.\u00c2\u00a0 In excess of $2 billion in virtual goods in 2011: <\/p>\n

\n
U.S. Virtual-Goods Sales to Top $2 Billion in 2011, Report Says<\/a><\/div>\n<\/blockquote>\n

Go get it!<\/p>\n

As of this writing, http:\/\/www.genesimmons.com\/ still does not load.<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Gene Simmons Targeted by Hackers Original story here: Gene Simmons gets kiss of death from notorious web forum It used to be me, me, me. Now it’s you, you, you. Suddenly, you work for your customers, your fans, not the record company, not radio, not MTV, but the people who actually foot the bill.\u00c2\u00a0 Just […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,5],"tags":[],"class_list":["post-3429","post","type-post","status-publish","format-standard","hentry","category-music-business","category-online"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-Tj","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=3429"}],"version-history":[{"count":1,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3429\/revisions"}],"predecessor-version":[{"id":3430,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3429\/revisions\/3430"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=3429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=3429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=3429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}