{"id":3425,"date":"2010-10-17T18:23:04","date_gmt":"2010-10-18T02:23:04","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/?p=3425"},"modified":"2010-10-17T18:23:04","modified_gmt":"2010-10-18T02:23:04","slug":"money-vs-cool","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2010\/10\/17\/money-vs-cool\/","title":{"rendered":"Money vs. Cool"},"content":{"rendered":"
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"For me, one of the film’s great scenes comes when Mr. Saverin is trying to persuade Mr. Zuckerberg to accept more advertising for Thefacebook. Mr. Zuckerberg won’t hear of it. ‘I mean it is time for the Web site to generate revenue,’ a frustrated Mr. Saverin says in the film.<\/p>\n

‘Thefacebook is cool,’ responds Mr. Zuckerberg. ‘If we start installing pop-ups for Mountain Dew, it’s not going to… ‘<\/p>\n

The dialogue ends there, but you get the point. Mr. Zuckerberg was exactly right – it was Facebook’s coolness that allowed it to overtake MySpace, which had a huge head start but became less cool with every ad it took. I have no idea if that exchange between the two men took place in real life, but it is one of the truest moments in the movie."<\/p>\n

Capturing the Facebook Obsession<\/a><\/div>\n<\/blockquote>\n

That’s from Joe Nocera’s column about "The Social Network" in yesterday’s "New York Times".\u00c2\u00a0 And that’s the essence of what’s hurting the mainstream music business, it’s just not cool.\u00c2\u00a0 Focusing on money first, there’s no heart, no genuine quality that bonds you to the acts.\u00c2\u00a0 You know they’re being purveyed by money-hungry fucks.\u00c2\u00a0 And you might want to go to dinner on their dime, but you don’t want to give them your money, not much of it anyway.<\/p>\n

Don’t confuse this with the hip-hop ethos.\u00c2\u00a0 It’s almost as if the whole country believes it’s African-American.\u00c2\u00a0 The blacks have been second class citizens in the U.S. of A. from time immemorial, literally the beginning.\u00c2\u00a0 To see a former dope dealer triumph in the entertainment and business spheres made you want to thrust your arm in the air in appreciation.\u00c2\u00a0 Yes, Jay-Z beat the big boys at their own game, he got his. Same deal with Russell Simmons.\u00c2\u00a0 Then again, did they win relative to the real big boys, the bankers?<\/p>\n

In order to make it and sustain in the music business, it can’t be about the money.<\/p>\n

I know, I know, this is the last thing you want to hear.\u00c2\u00a0 But that’s why you’re never going to make it.\u00c2\u00a0 If you’re going to make it, it’s got to be about the obsession, the need to make it.\u00c2\u00a0 That’s what Mr. Nocera points out in his column.\u00c2\u00a0 Facebook may have been the Winklevoss twins’ idea, but they never would have made it successful.\u00c2\u00a0 They were obsessed with rowing, Mark Zuckerberg was obsessed with coding, with changing the world.<\/p>\n

Are you obsessed with music?<\/p>\n

And, if you are, do you own the musical equivalent of a Harvard degree? If I mention some obscure band from the seventies, do you know it? You’d be surprised how many successful young musicians do.\u00c2\u00a0 They know the history of the game.\u00c2\u00a0 You’ve got to know where you came from in order to make it today.<\/p>\n

A huge desire to be rich and famous might get you a partnership with Dr. Luke and a Top Forty hit, but that success means less than it has in thirty years, and that paradigm is going in the wrong direction, it’s going to continue to mean less.<\/p>\n

People are drawn to musicians.\u00c2\u00a0 Who write and play their own material. Who are original.\u00c2\u00a0 And the only way to gain traction with the audience is to make it about the money last.\u00c2\u00a0 You can make it about the money first, but then you’re MySpace, everybody’s talking about you today, but you’re a broke, laughable, has-been tomorrow.<\/p>\n

You’ve got to be good.\u00c2\u00a0 And cool.\u00c2\u00a0 And then people will be dying to give you their money.\u00c2\u00a0 But you’ve got to look like you’re not in it for the money.<\/p>\n

Neil Young LOVES money.\u00c2\u00a0 Just ask anybody who knows him.\u00c2\u00a0 He charges a fortune to go on the road.\u00c2\u00a0 He takes no sponsors, but the promoters who buy his tour do.\u00c2\u00a0 In other words, you can play Staples Center without being sponsored by Staples.<\/p>\n

Don’t try to convince your audience that you deserve cash.\u00c2\u00a0 That’s a losing proposition.\u00c2\u00a0 Explain to me how that works again Paul McGuinness?\u00c2\u00a0 You’re rich as fuck, you’re a tax exile, and you’re complaining about Irish copyright laws?\u00c2\u00a0 Who in hell is going to be on your side, other than other rich fucks?<\/p>\n

Oh, the record labels can rant and rave in the mainstream media, but it gets no traction with the audience.\u00c2\u00a0 Because the audience is in love with the music, not the labels.\u00c2\u00a0 And music has gotten better since Napster.\u00c2\u00a0 It’s only the mainstream crap that’s gotten worse.\u00c2\u00a0 Hell, like the Beatles sang, it’s getting better all the time!<\/p>\n

Once the public is hooked, THEN you charge!\u00c2\u00a0 Labels can’t understand why music should be free first.\u00c2\u00a0 It’s got to be!\u00c2\u00a0 Because the audience is paying with its time, which is much more valuable than money.\u00c2\u00a0 And they’ll give it, if there are no hidden charges, no gotchas, no caveats.<\/p>\n

People can understand if you’ve got to see Dave Matthews with 20,000 other people, he’s just that popular.\u00c2\u00a0 They’ll pay up to a hundred dollars for this.\u00c2\u00a0 But ask them to pay $1000 to see Dave with 2000 people and they’re turned off.\u00c2\u00a0 Suddenly, it’s about Dave making money.<\/p>\n

Wow is this complicated.<\/p>\n

But only if you’re an oldster.<\/p>\n

The youngsters understand.<\/p>\n

They’ve got no ongoing allegiance to a Website.\u00c2\u00a0 They’ll use it if they like it.\u00c2\u00a0 Abuse them and they’re gone.\u00c2\u00a0 Invent a better site and they’re gone.\u00c2\u00a0 If you’re greedy, they’re gone.\u00c2\u00a0 Because they’ve got options.<\/p>\n

Maybe we had few options in the twentieth century, but there are a PLETHORA of options today!<\/p>\n

Facebook was cool.\u00c2\u00a0 It didn’t launch everywhere in a day.\u00c2\u00a0 You wanted it and couldn’t get it.\u00c2\u00a0 And when you finally got it, it worked flawlessly.\u00c2\u00a0 The interface was seamless and page refreshes were fast and connecting with everybody you once knew was thrilling.\u00c2\u00a0 Where’s the money in that equation?\u00c2\u00a0 NOWHERE!<\/p>\n

Of course, Facebook is trying to monetize now.\u00c2\u00a0 But it’s even easier in music.\u00c2\u00a0 You can sell so much stuff when you’ve made it.\u00c2\u00a0 Tickets, merchandise, special hopped-up album packages\/vinyl.\u00c2\u00a0 By complaining about theft of recorded music in the advent of your career you’re so focused on today that you’re missing tomorrow!<\/p>\n

Which is why the major labels are doomed.\u00c2\u00a0 They’re not even thinking about a year from now.\u00c2\u00a0 Imagine if Facebook whored itself out to everybody who wanted to make a deal today.\u00c2\u00a0 The site would be laden with ads, would make a fortune for a brief period of time, and in a year, everybody would be gone, on to the next thing.<\/p>\n

Sound like the music business?<\/p>\n

OF COURSE!<\/p>\n

Rihanna went on the road and did shitty business.\u00c2\u00a0 Why go?\u00c2\u00a0 To keep her in the lifestyle we keep reading about on TMZ?<\/p>\n

To make it and sustain you’ve got to leave money on the table.\u00c2\u00a0 Anybody who says something contrary has a very short term approach and should not be listened to, unless you too have a short term approach.<\/p>\n

Now, more than ever before, in the information society your every career move is scrutinized.\u00c2\u00a0 Think before you take that check.\u00c2\u00a0 Of the cost to your career.\u00c2\u00a0 You don’t want the little money, you want the big money!<\/p>\n

Terra Firma is suing Citibank saying it got ripped off in its purchase of EMI.\u00c2\u00a0 Would Terra Firma be bitching if it bought Facebook for six billion dollars?\u00c2\u00a0 No, they’d be popping champagne, Guy Hands would return to the mother country in order to be knighted by the Queen.\u00c2\u00a0 He’d be so fucking rich, he wouldn’t worry about the taxes.<\/p>\n

Do you want to be that fucking rich?<\/p>\n

Then stop thinking about the pennies and start thinking about the c-notes.\u00c2\u00a0 If you ask a girl to marry you on the first date, she’ll deem you a psycho and abandon you, if you dun someone, trying to get them to listen and buy your music moments after you’ve formed your band, they’ll reject you just as quickly.<\/p>\n

We live in a whole new world.\u00c2\u00a0 The acts not making deals with major labels, building their tribes online, servicing them with free live tracks, not suing them but giving them all the tools to spread the word…they’re making it, they’re the future.<\/p>\n

The old guard is the past.\u00c2\u00a0 No matter how much they protest, they’re history.\u00c2\u00a0 Do you want to go to a prostitute every night or have sex with your spouse?\u00c2\u00a0 It gets old if there’s no love.<\/p>\n

There hasn’t been any love in the mainstream music business for quite a long time.\u00c2\u00a0 It’s about relationships, not one night stands.\u00c2\u00a0 It’s about music first, money second.\u00c2\u00a0 It’s about the fan, not your pocketbook.\u00c2\u00a0 And if you think otherwise, you’re not gonna make it, you’re certainly not going to have a career.<\/p>\n

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"For me, one of the film’s great scenes comes when Mr. Saverin is trying to persuade Mr. Zuckerberg to accept more advertising for Thefacebook. Mr. Zuckerberg won’t hear of it. ‘I mean it is time for the Web site to generate revenue,’ a frustrated Mr. Saverin says in the film. ‘Thefacebook is cool,’ responds Mr. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[],"class_list":["post-3425","post","type-post","status-publish","format-standard","hentry","category-music-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-Tf","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=3425"}],"version-history":[{"count":1,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3425\/revisions"}],"predecessor-version":[{"id":3426,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3425\/revisions\/3426"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=3425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=3425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=3425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}