If you’re harvesting e-mail addresses to blast hype of your bullshit production around the world boy are YOU delusional.\u00c2\u00a0 To quote Seth Godin, we now live in an era of PERMISSION MARKETING!\u00c2\u00a0 Or, in the vernacular of the Web, PULL not PUSH!<\/p>\n
That’s what’s wrong with the major labels.\u00c2\u00a0 They’re PUSHING their crap on us.\u00c2\u00a0 And we react by making fun of their acts all over the Web and stealing what wares of theirs we want (usually the OLD stuff, which wasn’t jammed down our throats.)<\/p>\n
Would you barge into my house unannounced?\u00c2\u00a0 Say I’M HERE, and\u00c2\u00a0 YOU SHOULD BE INTERESTED IN WHAT I HAVE TO SAY?<\/p>\n
OF COURSE NOT!<\/p>\n
But the funny thing is these same assholes who jam your inbox are the same ones who would freak out if you did the same in return to them.<\/p>\n
In other words…<\/p>\n
If you get my e-mail address, either because you’re on my list or you found it elsewhere, ABSOLUTELY DO NOT SEND ME GENERALIZED E-MAIL!\u00c2\u00a0 This is SPAM!\u00c2\u00a0 And is treated as such.<\/p>\n
It’s not only the wannabe bands.\u00c2\u00a0 It’s the PR companies too.\u00c2\u00a0 Proving their worth to their clients by e-mailing their CRAP to anybody’s inbox they can get ahold of.\u00c2\u00a0 Do you REALLY think I read this shit?\u00c2\u00a0 Do you REALLY think it gives me a good impression of what you’re hyping?<\/p>\n
And then there are those who get names from conference administrators.<\/p>\n
NO, the fact that I’m going to a conference in (city) DOES NOT MEAN I WANT TO HEAR YOUR MOTHERFUCKING BAND!\u00c2\u00a0 I don’t want to go to your hospitality suite, I don’t want a free CD, I want you to LOSE MY E-MAIL ADDRESS!<\/p>\n
Only the pushy old wave pricks would use a new medium in an old way.\u00c2\u00a0 The only people who read junk mail are those under ten who are THRILLED to be getting any mail at all.\u00c2\u00a0 The rest of us just toss it.\u00c2\u00a0 But now, with no cost for sending e-mail, the hypesters are cluttering our inboxes with crap we have NO INTEREST IN and we spend all day deleting their ridiculous missives which are always html-based and contain a zillion images that we have to wait to open up before we can delete them.<\/p>\n
I’m gonna let you in on a secret.\u00c2\u00a0 Just about ALL of what you’re selling is CRAP!\u00c2\u00a0 Unadulterated shit.\u00c2\u00a0 When we lived in a much-less connected world, maybe people in the boondocks were interested in second-rate tripe.\u00c2\u00a0 No longer.\u00c2\u00a0 EVERYTHING is available at our fingertips.\u00c2\u00a0 We only want the best.\u00c2\u00a0 And your shit sucks.\u00c2\u00a0 And NOBODY’S INTERESTED!<\/p>\n
If I get one more e-mail from some delusional idiot telling me how hard it is to break his indie band, I’m gonna PUKE!\u00c2\u00a0 Bottom line, your act SUCKS!\u00c2\u00a0 If you were good, you’d be INUNDATED with positive feedback.<\/p>\n
The world is filled with mediocrity.\u00c2\u00a0 If you’re good, the word will spread.<\/p>\n
And then, probably like the prick you are, you’ll pour money into letting MORE people know about your act, KILLING IT, just like the major labels.<\/p>\n
This scorched earth policy, which tries to reach EVERY LAST possible consumer, alienates the core, which receives the same damn message a ZILLION times and now believes that the act that was special to them is now EVERYBODY’S.<\/p>\n
You want to keep that specialness.\u00c2\u00a0 You want to let believers own an act.\u00c2\u00a0 You want to give an act time to percolate.\u00c2\u00a0 Because, like I said, if it’s GOOD, these SAME PEOPLE will spread the word.\u00c2\u00a0 You can reach everybody in a DAY via e-mail.\u00c2\u00a0 Think of parodies.\u00c2\u00a0 With that speed, know if something’s good, it can spread just that fast.\u00c2\u00a0 And, if you GOOSE IT, you’re going to KILL IT!<\/p>\n
I’m not saying you can’t send e-mail.\u00c2\u00a0 But it’s got to be personal.\u00c2\u00a0 And you’ve got to ASK!<\/p>\n
Be nice to me.\u00c2\u00a0 Say why I should be interested.\u00c2\u00a0 Ask permission.\u00c2\u00a0 And then I’ll probably treat you with respect.\u00c2\u00a0 But when you bombard me in your scattershot manner, me being roped into a group with zillions of other faceless people, I get PISSED OFF!\u00c2\u00a0 At YOU and EVERYTHING YOU’RE SELLING!<\/p>\n
Make no mistake.\u00c2\u00a0 This isn’t just about me.\u00c2\u00a0 It’s about EVERYBODY!\u00c2\u00a0 STOP FORCING YOURSELF ON PEOPLE!\u00c2\u00a0 IT JUST DOESN’T WORK!\u00c2\u00a0 Put up a quality site.\u00c2\u00a0 Put up GREAT music.\u00c2\u00a0 ASK your friends what they think.\u00c2\u00a0 If they LIKE IT, they’ll spread the word without you even asking.<\/p>\n
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If you’re harvesting e-mail addresses to blast hype of your bullshit production around the world boy are YOU delusional.\u00c2\u00a0 To quote Seth Godin, we now live in an era of PERMISSION MARKETING!\u00c2\u00a0 Or, in the vernacular of the Web, PULL not PUSH! That’s what’s wrong with the major labels.\u00c2\u00a0 They’re PUSHING their crap on us.\u00c2\u00a0 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,5],"tags":[],"class_list":["post-332","post","type-post","status-publish","format-standard","hentry","category-music-business","category-online"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-5m","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=332"}],"version-history":[{"count":0,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/332\/revisions"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}