{"id":3257,"date":"2010-08-21T07:02:48","date_gmt":"2010-08-21T15:02:48","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/?p=3257"},"modified":"2010-08-21T07:04:40","modified_gmt":"2010-08-21T15:04:40","slug":"cee-los-track","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2010\/08\/21\/cee-los-track\/","title":{"rendered":"Cee-Lo&#8217;s Track"},"content":{"rendered":"<p>I&#8217;m fascinated by Cee-Lo&#8217;s track.<\/p>\n<p>For the uninitiated, and no one will be out of the loop for long, you can get up to speed here:<br \/><object width=\"500\" height=\"301\"><param value=\"http:\/\/www.youtube.com\/v\/CAV0XrbEwNc?fs=1&#038;hl=en_US\" name=\"movie\" \/><param value=\"true\" name=\"allowFullScreen\" \/><param value=\"always\" name=\"allowscriptaccess\" \/><\/object><br \/>I first encountered &quot;F**K YOU&quot; in e-mail, early this morning.\u00c2\u00a0 Scanning through dozens of messages, nearly a hundred, I saw one by Jay Frank of Futurehitdna fame speaking about a song that would not get airplay.\u00c2\u00a0 But I did not know what track it was, I was in too big of a rush to check it out.<\/p>\n<p>But a few hours later, in front of my desktop computer after a doctor&#8217;s appointment, I started scanning through my Twitter feed, whereupon I found this:<\/p>\n<p>RobGlaser: This will be the anthem of 2010. You heard it here first:\u00c2\u00a0 <\/p>\n<blockquote dir=\"ltr\" style=\"margin-right: 0px;\">\n<div style=\"margin-left: 40px;\"><a href=\"http:\/\/www.youtube.com\/ceelogreen#p\/u\/2\/CAV0XrbEwNc\" target=\"_blank\" title=\"Cee-Lo Green youtube\">Cee-Lo Green youtube<\/a> (via @tbquirk &amp; @andyzax)<\/div>\n<\/blockquote>\n<p>Rob Glaser, yes that Rob Glaser, the old majordomo of RealNetworks and Rhapsody.\u00c2\u00a0 I&#8217;ve only met him once, but we&#8217;ve e-mailed from time to time and he&#8217;s always calm.\u00c2\u00a0 What I mean by that is he&#8217;s sans hype, he&#8217;s about the information more than the spin, which is why I decided to follow him.<\/p>\n<p>Not that I looked for Mr. Glaser, someone retweeted something he had to say and I was impressed.\u00c2\u00a0 Rob Glaser&#8217;s on Twitter!\u00c2\u00a0 I&#8217;ve got to follow him!<\/p>\n<p>And I&#8217;ve learned about Rob&#8217;s offspring and daily life, but I also get nuggets of information that help round out my world view.\u00c2\u00a0 But I don&#8217;t rely on Rob Glaser for music tips.\u00c2\u00a0 Then again, since this is such a rarity, since Rob almost never recommends a track, I clicked through.<\/p>\n<p>To find Cee-Lo Green&#8217;s &quot;F**K YOU&quot;.<\/p>\n<p>I love Cee-Lo.\u00c2\u00a0 Because he&#8217;s so UnHollywood.\u00c2\u00a0 He&#8217;s overweight.\u00c2\u00a0 He&#8217;s a guy with a high voice. And he recorded my favorite single of the twenty first century, &quot;Crazy&quot;.\u00c2\u00a0 I&#8217;ve never heard anything by him since that&#8217;s quite as good, but I&#8217;ll always cut him a break, I&#8217;ll always give him a chance.<\/p>\n<p>And listening to &quot;F**K YOU&quot; I got excited.\u00c2\u00a0 I wanted to tell everybody I knew.\u00c2\u00a0 We all want to be first.<\/p>\n<p>But my mail server was locked up for at least an hour.\u00c2\u00a0 And I had to run out of the house for another appointment in ten minutes.<\/p>\n<p>Meanwhile, Perez Hilton tweeted about the track.\u00c2\u00a0 It was already too late.<\/p>\n<p>Actually, I&#8217;d decided to tweet about it first, when I realized I had no time to write a full missive, I said:<\/p>\n<p>Lefsetz: Can the Internet Make Cee-Lo&#8217;s &quot;Fuck You&quot; a hit? I like the concept better than the song, but it is good: http:\/\/youtu.be\/CAV0XrbEwNc<\/p>\n<p>I checked the responses on my BlackBerry.<\/p>\n<p>dcaballero said: interesting question. what&#8217;s a &quot;hit&quot; by internet metrics? radio can&#8217;t play it RT @Lefsetz: Can the Internet Make Cee-Lo&#8217;s &quot;Fuck You&quot; a hit?<\/p>\n<p>Cathy Pellow of sargenthouse said: @Lefsetz my company and @mattstawski just made the video for that CeeLo green song and it&#8217;s so good! can&#8217;t wait for it to get unleashed.<\/p>\n<p>thepark said: @Lefsetz looks like the internet will. can&#8217;t wait to see the call and response of it performed live hahah<\/p>\n<p>marycigarettes said: @Lefsetz two repeat listens and it starts to feel like a novelty record,but he is a mighty and under rated talent.<\/p>\n<p>I felt the excitement of an Internet phenomenon, but how long does an Internet phenomenon last?\u00c2\u00a0 Didn&#8217;t that article say a YouTube video had a shelf-life of under two days?<\/p>\n<p>I thought of Harry Nilsson&#8217;s &quot;You&#8217;re Breakin&#8217; My Heart&quot;, from &quot;Son Of Schmilsson&quot;.<\/p>\n<p>Check it out here: <\/p>\n<blockquote style=\"margin-right: 0px;\" dir=\"ltr\">\n<div style=\"margin-left: 40px;\"><a href=\"http:\/\/www.youtube.com\/watch?v=02lXLiFsRtE\" target=\"_blank\" title=\"Harry Nilsson - You're Breakin' My Heart\">Harry Nilsson &#8211; You&#8217;re Breakin&#8217; My Heart<\/a><\/div>\n<\/blockquote>\n<p>&quot;Son Of Schmilsson&quot; stopped Harry&#8217;s momentum.\u00c2\u00a0 After &quot;Nilsson Schmilsson&quot;, he was gigantic. But this follow-up was not a remake.\u00c2\u00a0 I loved &quot;Spaceman&quot;, but it was a stiff.\u00c2\u00a0 But &quot;You&#8217;re Breakin&#8217; My Heart&quot; is better than &quot;F**K YOU&quot;.<\/p>\n<p>Few people heard &quot;You&#8217;re Breakin&#8217; My Heart&quot;, you had to own it or know someone who did in order to hear it, it got no airplay, which in the seventies meant it almost didn&#8217;t exist, especially when part of a stiff album.<\/p>\n<p>But now we live in the Internet era&#8230;<\/p>\n<p>Radio will never play &quot;F**K YOU&quot;.\u00c2\u00a0 Then again, they could bleep it.\u00c2\u00a0 But if you bleep it, what&#8217;s left?<\/p>\n<p>A not so good novelty song.<\/p>\n<p>If recorded by a nobody, &quot;F**K YOU&quot; would get little traction.\u00c2\u00a0 It&#8217;s only interesting because it was done by Cee-Lo.\u00c2\u00a0 In a matter of days, everyone will know about it, an impossibility in pre-Internet days.\u00c2\u00a0 But just because everyone knows about it, is it a hit?\u00c2\u00a0 Everyone knows who Snooki is, does that mean she&#8217;s got talent?\u00c2\u00a0 Paris Hilton?\u00c2\u00a0 Kim Kardashian?<\/p>\n<p>It looks like &quot;F**K YOU&quot; is another Net phenomenon.\u00c2\u00a0 Today word can truly spread instantly. The mainstream media is last.\u00c2\u00a0 Eventually you might read about &quot;F**K YOU&quot; in the paper, but not initially, at first word is spread by fans, and people trust their friends and check something out.\u00c2\u00a0 But that doesn&#8217;t mean it&#8217;s got legs.<\/p>\n<p>So we all know and we all don&#8217;t really care, we move on.<\/p>\n<p>So now, more than ever, it&#8217;s about quality.\u00c2\u00a0 Not in the radio world, not in the world of TV, but online.\u00c2\u00a0 You can gain traction, but you&#8217;ve only got staying power if you&#8217;ve got quality.\u00c2\u00a0 Hype might get you recognized, stunting by a star might gain eyeballs, but nothing sticks unless there&#8217;s a kernel of greatness inside.<\/p>\n<p>And in many cases, especially if something is innovative, left of center, development\/traction is very slow, a song has to percolate in the marketplace, the Net can blow it up, but the supernova could take months or even years to reach everybody.\u00c2\u00a0 A song never goes out of rotation online, but it&#8217;s competing against every other song in history.<\/p>\n<p>Analogize this to TED talks.\u00c2\u00a0 The series still hasn&#8217;t reached its peak.\u00c2\u00a0 People are still discovering great lectures.\u00c2\u00a0 They&#8217;re e-mailing you what you saw a year ago.\u00c2\u00a0 This doesn&#8217;t demonstrate their lack of cool, but the underlying quality of the material.<\/p>\n<p>These TED talkers didn&#8217;t start yesterday, most have spent years dedicated to their field, to the point where they could be selected for a TED speech.\u00c2\u00a0 That&#8217;s the new paradigm.\u00c2\u00a0 Don&#8217;t ask how you can accomplish world domination right away, but keep woodshedding, creating great shit until finally, everyone wakes up and anoints it, welcomes you into the pantheon, agrees you&#8217;re great.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>I&#8217;m fascinated by Cee-Lo&#8217;s track. For the uninitiated, and no one will be out of the loop for long, you can get up to speed here:I first encountered &quot;F**K YOU&quot; in e-mail, early this morning.\u00c2\u00a0 Scanning through dozens of messages, nearly a hundred, I saw one by Jay Frank of Futurehitdna fame speaking about a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9,6],"tags":[],"class_list":["post-3257","post","type-post","status-publish","format-standard","hentry","category-music-business","category-the-media","category-the-music"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-Qx","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=3257"}],"version-history":[{"count":3,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3257\/revisions"}],"predecessor-version":[{"id":3260,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3257\/revisions\/3260"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=3257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=3257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=3257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}