{"id":3217,"date":"2010-08-04T07:37:50","date_gmt":"2010-08-04T15:37:50","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/?p=3217"},"modified":"2010-08-04T07:37:50","modified_gmt":"2010-08-04T15:37:50","slug":"blogging","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2010\/08\/04\/blogging\/","title":{"rendered":"Blogging"},"content":{"rendered":"

We live in an information age.\u00c2\u00a0 He who has the most information wins.<\/p>\n

That’s one of the reasons Irving Azoff is so powerful, he’s working the phones\/the relationships 24\/7, he’s plugged in to what’s happening and has a bead on the personalities.<\/p>\n

But one thing the Fortune 500 are doing that the music industry execs are not is blogging.<\/p>\n

Watch this clip.\u00c2\u00a0 To the end.\u00c2\u00a0 Wherein Tom Peters, management guru, testifies about blogging:<\/p>\n

\n
Seth Godin & Tom Peters on blogging<\/a><\/div>\n<\/blockquote>\n

The labels still think there’s a wall.\u00c2\u00a0 They’re making sausages on one side and the public is buying them based on marketing\/publicity on the other. They don’t know that if there’s no window, the public is now skeptical.\u00c2\u00a0 We want to see how our sausages are made, we want to know who is making them and why. Which is one of the reasons we tune into Steve Jobs’ product introductions, for the glimpse inside.\u00c2\u00a0 Both Apple and the man.<\/p>\n

There may be a book about Edgar Bronfman, Jr., but it doesn’t humanize him much.\u00c2\u00a0 He still seems to be the rich kid flying on a private jet untouchable by the general public, his customers.\u00c2\u00a0 What does Edgar really think?\u00c2\u00a0 I’d follow him on Twitter, I’d read his pronouncements on Warner, even if self-serving. They’d give me insight into the man, and life is about personalities, not money.<\/p>\n

Jimmy Iovine…\u00c2\u00a0 Imagine if he didn’t hype, imagine if he wrote about the studio days or food or…\u00c2\u00a0 Then maybe I’d like him instead of seeing him as a tyrannical string-puller.<\/p>\n

And Doug Morris?\u00c2\u00a0 Or Lucian Grainge?\u00c2\u00a0 Give us your side!<\/p>\n

As for the concert promoters…\u00c2\u00a0 That’s where all the action is today.\u00c2\u00a0 But these people are used to working behind the scenes.\u00c2\u00a0 Except for one, the progenitor.\u00c2\u00a0 You know if he were still alive today Bill Graham would have a blog.\u00c2\u00a0 Where he would rant and rave and insult both the acts and the audience in between saying he was moved to tears by so and so’s performance the night before.<\/p>\n

Michael Rapino is not a bad guy.\u00c2\u00a0 Why doesn’t he have a blog explaining what he’s doing at Live Nation? Fortune 500 titans do it, why can’t the music business, which is so reliant on the consumer?<\/p>\n

P.S. This video was posted on April 18, 2009.\u00c2\u00a0 A year ago.\u00c2\u00a0 But I got e-mail about it from Ritch Esra today, linking me to Gerd Leonhard’s Media Futurist blog, where it was embedded.\u00c2\u00a0 Notice the link?\u00c2\u00a0 I pay attention to Ritch, I know Gerd, so I watch.\u00c2\u00a0 This clip reached me today.\u00c2\u00a0 Even though I think I originally saw it a year ago.\u00c2\u00a0 But today, it resonated.\u00c2\u00a0 Also, being today, I’d say to focus on Twitter, the micro-blogging service, first.\u00c2\u00a0 Because it’s fast and easy and interactive.<\/p>\n

P.P.S. Information…\u00c2\u00a0 Used to be you had to be an insider to know. The hoi polloi didn’t have access to inside information.\u00c2\u00a0 But today, a dedicated surfer can know almost as much as the expert, and can speak like an expert when finally dealing with those in control of the music business.\u00c2\u00a0 Don’t blow it.\u00c2\u00a0 Don’t act like a wannabe when you get your chance.\u00c2\u00a0 Don’t lay down a CD or implore a powerful person to move you ahead on the chess board.\u00c2\u00a0 Then you evidence you don’t really know who they are.\u00c2\u00a0 Talk to Irving about golf.\u00c2\u00a0 Tell Jimmy you hope his divorce isn’t too painful.\u00c2\u00a0 Tell Lucian where to get a good burrito in L.A.\u00c2\u00a0 The background of all these people is available online.\u00c2\u00a0 Research, know them, use this information to your advantage.<\/p>\n

P.P.P.S. Read Seth Godin’s blog post today: <\/p>\n

\n
\nAccept all substitutes<\/a><\/div>\n<\/blockquote>\n

The most important part is the end, wherein Seth says:<\/p>\n

\n
\n"The internet has dramatically widened the number of available substitutes. You don’t have to like it, but it’s true. That means you have to work far harder to create work that can’t easily be replaced."<\/div>\n<\/blockquote>\n

In other words, we can find singing wannabes on every street corner, which is why the Idols are fading. That was a trainwreck fad that’s now done.\u00c2\u00a0 If you want to survive, you’ve got to be an original.\u00c2\u00a0 Who competes with Wilco?\u00c2\u00a0 Or Trent Reznor\/Nine Inch Nails?\u00c2\u00a0 Neither one of those outfits was an instant success.\u00c2\u00a0 But they sustain, their music is still relevant and desirable years on.\u00c2\u00a0 In other words, be unique, be yourself, it might take years to make it, but when you do, you’ll last.<\/p>\n

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