{"id":3210,"date":"2010-08-01T15:18:01","date_gmt":"2010-08-01T23:18:01","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/?p=3210"},"modified":"2010-08-01T15:18:01","modified_gmt":"2010-08-01T23:18:01","slug":"the-power-of-twitter","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2010\/08\/01\/the-power-of-twitter\/","title":{"rendered":"The Power Of Twitter"},"content":{"rendered":"
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"I Used Twitter To Score Free Concert Tickets And Get Cruel Live Nation Security Guard Fired"<\/a><\/div>\n<\/blockquote>\n

Maybe Randy Phillips should spend more time on the Internet…\u00c2\u00a0 (Love ya Randy, love how you adjusted to the feedback, changing your attitude, welcome to the blogosphere!)<\/p>\n

And ain’t that just the point.\u00c2\u00a0 If you’re living in the old world of phone calls and TV advertising you’re doomed to the scrapheap. All the action now takes place online, in the social media world, where one fan speaks to another.\u00c2\u00a0 Hell, Consumerist picked up this story and 99 people chose to respond…\u00c2\u00a0 Good on Live Nation!\u00c2\u00a0 Obviously someone was following their Twitter feed and responded accordingly.<\/p>\n

Print ads are a waste.\u00c2\u00a0 That’s what promoters tell me.\u00c2\u00a0 It’s about infiltrating the social media world.\u00c2\u00a0 In other words, in an era where most people don’t even know the show is happening, how do you get fans of the band to tell other interested customers to come?<\/p>\n

That’s what blows my mind.\u00c2\u00a0 How people know.\u00c2\u00a0 I went to see Laura Marling last week at the El Rey.\u00c2\u00a0 The place was full.\u00c2\u00a0 Sure, the tickets were eventually on Goldstar for $10, but they were only $20 to begin with.\u00c2\u00a0 I didn’t see any obvious indicators.\u00c2\u00a0 Maybe I’m just out of touch, maybe she’s getting airplay on NPR, which I avoid like the plague, not wanting to be a member of that club.\u00c2\u00a0 I found out via e-mail, I had no idea who she was previously, even though this was her second album.\u00c2\u00a0 And when Laura played with her band, almost entirely acoustic, it was magical, made me want to see her again and only have positive things to say about her.<\/p>\n

And then there’s that story by Greg Kot.\u00c2\u00a0 About the flourishing of club and theatre acts with quotes from Jerry Mickelson. <\/p>\n

\n
\nSmaller, less-expensive shows still work in concert industry’s summer of ‘doom and gloom’<\/a><\/div>\n<\/blockquote>\n

I got that in e-mail too, but what inspires me is it’s suddenly about the music, going for an intimate experience at a fair, cheap price.<\/p>\n

But my main point is anybody railing against social media is missing the boat.<\/p>\n

If I hit traffic on the way to the Hollywood Bowl, I search Twitter to find out what’s going on.\u00c2\u00a0 Not only did I learn others were frustrated too, but that there were other concerts happening in Hollywood that I hadn’t even heard about.<\/p>\n

People think Twitter is about self-promotion.\u00c2\u00a0 No, really it’s about information.\u00c2\u00a0 It’s where you go to find out what’s going on RIGHT NOW!\u00c2\u00a0 Traditional journalists can’t move that fast.\u00c2\u00a0 Hell, a passenger was tweeting about his experience when Sully landed his plane in the drink.<\/p>\n

So bookmark this page:<\/p>\n

\n
\nhttp:\/\/search.twitter.com\/<\/a><\/div>\n<\/blockquote>\n

Next time there’s an earthquake or you hear an unexpected noise, search on it.\u00c2\u00a0 That’s how I found out they were celebrating the Santa Monica Pier’s anniversary with fireworks and my neighborhood wasn’t blowing up.<\/p>\n

And I know you iPhone users are up to speed, but there’s a new full-featured Twitter app for your BlackBerry, download it here: <\/p>\n

\n
\ndownload Twitter for your BlackBerry<\/a><\/div>\n<\/blockquote>\n

It may not be as fluid or intuitive as you desire, but it’s full-featured and a big leap forward from what was available previously.<\/p>\n

And, of course, all newbie Twitter subscribers should download Tweetdeck for their home computer, it’s free, it makes Twitter streams comprehensible: <\/p>\n

\n
\ntweetdeck<\/a><\/div>\n<\/blockquote>\n

Just say yes when it ask for permission to download Adobe Air upon which it runs.<\/p>\n

Who to follow?<\/p>\n

That’s the issue.\u00c2\u00a0 It’s impossible to be comprehensive, it’s impossible to know everything.\u00c2\u00a0 But if you’re selling something, if you’ve got any contact with the public, you should have a Twitter feed, that you monitor.\u00c2\u00a0 Utilize a moniker akin to your real life identity, so people can find you.\u00c2\u00a0 Don’t only spread the word, but troubleshoot, respond to problems.\u00c2\u00a0 Because you won’t only make one person happy, the word might spread through the Net, burnishing your image in unforeseeable ways.<\/p>\n

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"I Used Twitter To Score Free Concert Tickets And Get Cruel Live Nation Security Guard Fired" Maybe Randy Phillips should spend more time on the Internet…\u00c2\u00a0 (Love ya Randy, love how you adjusted to the feedback, changing your attitude, welcome to the blogosphere!) And ain’t that just the point.\u00c2\u00a0 If you’re living in the old […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[],"class_list":["post-3210","post","type-post","status-publish","format-standard","hentry","category-online"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-PM","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=3210"}],"version-history":[{"count":2,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3210\/revisions"}],"predecessor-version":[{"id":3212,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3210\/revisions\/3212"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=3210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=3210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=3210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}