{"id":3119,"date":"2010-07-09T07:55:48","date_gmt":"2010-07-09T15:55:48","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/?p=3119"},"modified":"2010-07-09T07:55:48","modified_gmt":"2010-07-09T15:55:48","slug":"quote-of-the-day-6","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2010\/07\/09\/quote-of-the-day-6\/","title":{"rendered":"Quote Of The Day"},"content":{"rendered":"
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"The major labels create a culture that isn’t based on music, but on celebrity."<\/p>\n

Wall Street Journal: At the Electric Daisy Carnival<\/a><\/div>\n<\/blockquote>\n

Wait a second, I’ve got another one almost as good!<\/p>\n

\n
\n"…if in 1994 you’d wanted to understand what our lives would be like right now, you’d still be better off reading a single copy of Wired magazine published in that year than all of the sceptical literature published ever since."<\/p>\n

Clay Shirky in the "Guardian": ‘Paywall will underperform \u00e2\u20ac\u201c the numbers don’t add up’<\/a><\/div>\n<\/blockquote>\n

And the reason I quote Mr. Shirky is because in the above article he says: <\/p>\n

\n
\n"Everyone’s waiting to see what will happen with the paywall — it’s the big question. But I think it will underperform. On a purely financial calculation, I don’t think the numbers add up."<\/div>\n<\/blockquote>\n

And the reason I quote this is because most of the "Wall Street Journal"’s articles are behind a paywall, and therefore the newspaper has little impact on societal discourse, especially regarding music.\u00c2\u00a0 Mr. Shirky says that the Web has unlocked social desires in the populace that have heretofore been dormant, lacking an outlet.\u00c2\u00a0 And now people are exchanging information, playing along, investing their time for free.\u00c2\u00a0 Boiling it down, if you want to get paid first and foremost, you lock yourself out of the equation.\u00c2\u00a0 Only by allowing your information to be freely traded are you relevant in today’s society.<\/p>\n

I’ll make it very simple.\u00c2\u00a0 Those deejays that are never featured in TMZ or PerezHilton, they make light years more money than all those acts that believe it’s about publicity.<\/p>\n

It ain’t about publicity, but music.\u00c2\u00a0 A great deejay can make $20 million a year.\u00c2\u00a0 As for his expenses…\u00c2\u00a0 Let’s see…there’s no U2 mega-stage, no flock of roadies, no buses, just a first class airline ticket and a laptop, maybe some turntables too.<\/p>\n

The Electric Daisy Festival had more attendees than Coachella.\u00c2\u00a0 Think about that.\u00c2\u00a0 Electric Daisy got a fraction of the press. Sure, everybody there was on drugs, it was about being there as much as the music, then again, isn’t that EXACTLY what blew up music in the classic rock era?\u00c2\u00a0 You had to go to the show!<\/p>\n

Do you really have to go to the shed to see has-beens or rip-off artists while you overpay for parking, beer and…<\/p>\n

The stars?<\/p>\n

Only known by the audience.\u00c2\u00a0 Like in the sixties.\u00c2\u00a0 Your mother knows who GaGa is, but David Guetta?\u00c2\u00a0 Deadmau5?<\/p>\n

Remember when music wasn’t mainstream, but an alternative culture?\u00c2\u00a0 That’s the electronic music scene.<\/p>\n

Quote number 3:<\/p>\n

\n
\n"How do you inspire them to come?"<\/div>\n<\/blockquote>\n

Read the article to see who said this, but it’s the essence of our future.\u00c2\u00a0 You don’t inspire people to come by offering lawn tickets for ten bucks, certainly not by offering service fee holidays.\u00c2\u00a0 Then you’ve got a business proposition, and as long as you’re in that mode, you’re destined to lose.\u00c2\u00a0 Commentators constantly chide Apple for overpricing its products.\u00c2\u00a0 But the public seems to have no problem paying premium prices for iPads and Macs.\u00c2\u00a0 The Apple Store is a temple with low pressure salesmen that glide you through a purchasing process that leaves you elated.<\/p>\n

How can we create music and gigs so enthralling that people can’t help but want to come?\u00c2\u00a0 Oldsters lament the loss of marketing tools like MTV and the decline in power of radio.\u00c2\u00a0 But if you’re looking backward, you’re missing the future.\u00c2\u00a0 Success is about creating a scene, something that isn’t in your face, but draws you to it.\u00c2\u00a0 Whether it be Bowie in the seventies or Deadmau5 today.<\/p>\n

And I’m gonna let you in on a secret hiding in plain sight.\u00c2\u00a0 Both Deadmau5 and David Guetta have deals with EMI.\u00c2\u00a0 Sony, trumpeting their success with Susan Boyle?\u00c2\u00a0 That’s an evanescent inspirational story, that’s not inspirational music.\u00c2\u00a0 But these deejays, it’s not about fame, but what comes out of the speakers, the entire environment.\u00c2\u00a0 Hell, it’s public knowledge that these two deejays are signed to Terra Firma’s company, but you’d be fascinated by the details of the deals…<\/p>\n

Final quote:<\/p>\n

\n
\n"Sales aren’t an accurate measurement of popularity, he told me. ‘My fans are all computer literate. For every album I sell, it’s passed on to 30 other people.’"<\/div>\n<\/blockquote>\n

Passability, not sales, that’s what’s important.\u00c2\u00a0 Pay attention to BigChampagne, not SoundScan.\u00c2\u00a0 How do you create something so good people want to steal it, need to turn others on to it, that’s the question you should be asking, not HOW DO I GET PAID!<\/p>\n

As we can see by the electronic music scene, there’s plenty of money extant, you’ve just got to drill down and create irresistible music.<\/p>\n

Furthermore, these electronic music festivals aren’t cheap, tickets are nearly a hundred bucks, but that’s no impediment if you’ve got to be there, if you’re trying to have the time of your life!<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

"The major labels create a culture that isn’t based on music, but on celebrity." Wall Street Journal: At the Electric Daisy Carnival Wait a second, I’ve got another one almost as good! "…if in 1994 you’d wanted to understand what our lives would be like right now, you’d still be better off reading a single […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[],"class_list":["post-3119","post","type-post","status-publish","format-standard","hentry","category-music-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-Oj","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=3119"}],"version-history":[{"count":2,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3119\/revisions"}],"predecessor-version":[{"id":3121,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/3119\/revisions\/3121"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=3119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=3119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=3119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}