If I read one more article how MySpace is the future of the music industry, how it’s the place to break bands, I’m gonna PUKE!<\/p>\n
MySpace sucks.\u00c2\u00a0 If you don’t know this, you don’t use it.<\/p>\n
Let’s learn from Google.\u00c2\u00a0 Make it work quickly.\u00c2\u00a0 Without glitches.\u00c2\u00a0 And, if you’re exploring something new, if you’re venturing into the frontier, say it’s BETA, so the customer will give you a break.<\/p>\n
What fucked up AOL?<\/p>\n
When you couldn’t get a connection.\u00c2\u00a0 Oh, everybody’s rewriting history.\u00c2\u00a0 Talking about the tech help in India.\u00c2\u00a0 The buggy software.\u00c2\u00a0 But the true reason AOL’s image took a hit was people were PAYING for the service, and couldn’t USE IT!\u00c2\u00a0 Nobody’s paying for MySpace, but shit, it works even WORSE than AOL did ten years ago.<\/p>\n
Let’s start off with Mac-compatibility.\u00c2\u00a0 MySpace CRASHES on a Mac.\u00c2\u00a0 Don’t tell me Macs only make up 4% of the market.\u00c2\u00a0 The figure is MUCH HIGHER in the home.\u00c2\u00a0 That number is depressed because corporations buy PCs a hundred at a time.\u00c2\u00a0 But even if the percentage is low, how come the fucking site can’t work on a Mac?\u00c2\u00a0 God, Steve Jobs wouldn’t be able to SELL a Mac if every site crashed the browser.\u00c2\u00a0 Even MSN GROUPS, hosted by the ENEMY, work fine on a Mac.\u00c2\u00a0 Doesn’t ANYBODY in MySpace land realize they’ve got a problem?\u00c2\u00a0 And that Mac users are incredibly vocal and spreading ill will as I write this?\u00c2\u00a0 Eager to go somewhere ELSE?<\/p>\n
But it’s not only Mac users who are screwed.\u00c2\u00a0 At best, MySpace runs at a glacial pace.\u00c2\u00a0 What’s the story, after being able to buy the site Fox couldn’t afford any SERVERS?\u00c2\u00a0 Isn’t that like buying a Ferrari and filling it with regular gas?\u00c2\u00a0 Or maybe it’s a software issue.\u00c2\u00a0 Couldn’t they rewrite it?\u00c2\u00a0 Or at least post a sign on the site to bear with them, they’re under construction?\u00c2\u00a0 In cyberspace, honesty and transparency are key.\u00c2\u00a0 Whereas Fox censored YouTube from MySpace.\u00c2\u00a0 Good job of making friends and influencing people.\u00c2\u00a0 Doesn’t the company know in cyberspace that the truth will out and soon EVERYBODY will know it?\u00c2\u00a0 And although Fox reversed course, there was no big mea culpa.\u00c2\u00a0 Rupert Murdoch being like our President, who never ever seems to make a mistake, never mind apologize for it.<\/p>\n
Then there’s the illusion that MySpace breaks bands.<\/p>\n
Well, they’ve got some acts on the homepage.\u00c2\u00a0 But who goes to the homepage on MySpace?\u00c2\u00a0 Don’t you just go directly to the pages\/profiles you want to?\u00c2\u00a0 And, even if they hype acts on the homepage, what’s revolutionary about this?\u00c2\u00a0 What makes this different from AOL, Yahoo and MSN?\u00c2\u00a0 NOTHING!<\/p>\n
MySpace is like the only club in town.\u00c2\u00a0 And as soon as a better one opens, that treats its patrons better, the clientele will abandon it in DROVES!<\/p>\n
The key to MySpace is the free hosting of music.\u00c2\u00a0 That’s what made it supersede Friendster.\u00c2\u00a0 But is this so hard to replicate?\u00c2\u00a0 Just buy enough of the aforementioned servers and VOILA, you’re in business.<\/p>\n
And, the music on MySpace…\u00c2\u00a0 It’s streamed.\u00c2\u00a0 And this fucked up country without a broadband policy has got some of the slowest broadband in the world.\u00c2\u00a0 There’s not fat enough PIPE to listen to a song streamed on MySpace and do almost ANYTHING ELSE on your computer.\u00c2\u00a0 Maybe not MySpace’s fault, but if the word is being spread that you’re breaking bands…<\/p>\n
And, there are HUNDREDS OF THOUSANDS OF BANDS on MySpace.\u00c2\u00a0 There’s no filter.\u00c2\u00a0 If you want to break bands, you’ve got to have a hierarchy, recommendations.\u00c2\u00a0 Hell, that’s why Top Forty radio broke through to BEGIN WITH!\u00c2\u00a0 And maybe you need more than forty tracks, but a program director\/picker with brains is ESSENTIAL!<\/p>\n
You can’t reach critical mass on MySpace any easier than you can on your own site.\u00c2\u00a0 It’s just that MySpace will give you a site FOR FREE!\u00c2\u00a0 Then again, how easy is it to find?\u00c2\u00a0 The URL contains "myspace".\u00c2\u00a0 It’s not just the band’s name.<\/p>\n
Maybe the new site, the new club, should host bands’ music under their OWN URL.\u00c2\u00a0 And deliver other features.\u00c2\u00a0 Charts.\u00c2\u00a0 Other music specific elements that will help the public wade through the plethora of music.\u00c2\u00a0 AND, you can charge for the hosting.\u00c2\u00a0 If you deliver a reasonable product, people will pay.<\/p>\n
And maybe the focus should be on DOWNLOADING the music as opposed to streaming it.\u00c2\u00a0 So people can e-mail it to others, take it with them on their iPods, OWN IT!\u00c2\u00a0 Hell, this is how you break acts, not by keeping the music LOCKED UP!<\/p>\n
But most people in the music business know none of the above.\u00c2\u00a0 Because they’re buying the hype.<\/p>\n
MySpace isn’t about music, it’s about SOCIAL NETWORKING!\u00c2\u00a0 What’s more important at a club, the music being played over the sound system or the PEOPLE!\u00c2\u00a0 MySpace is a reflection of today’s music scene.\u00c2\u00a0 The music is truly an afterthought.\u00c2\u00a0 We’ve got to build bands that DEMAND ATTENTION!\u00c2\u00a0 That ELIMINATE conversation because everyone is so riveted to their performance.<\/p>\n
It doesn’t look like Fox is going to solve the problems of MySpace.\u00c2\u00a0 So, it appears somebody’s going to build a better site.\u00c2\u00a0 Just like Google improved upon AltaVista and came to dominate.<\/p>\n
The number one rule of the Internet is USABILITY!<\/p>\n
MySpace has shitty usability.<\/p>\n
Then again, people go to overpriced clubs with dirty bathrooms.\u00c2\u00a0 But, as soon as somebody builds a cleaner, more equitable place, they abandon the original club almost INSTANTLY!<\/p>\n
MySpace isn’t loyal to music.\u00c2\u00a0 To improve and drive the music sphere we need people who really understand how the word is spread, how people USE music, how to TURN PEOPLE ON to music.<\/p>\n
MySpace is reaping the rewards of social networking.<\/p>\n
But thank god they don’t have a copyright or patent on that.\u00c2\u00a0 And somebody can replicate their formula and IMPROVE upon it.<\/p>\n
People will give you all their money if they believe in you.\u00c2\u00a0 If they feel you’re doing your best to service them.\u00c2\u00a0 The aforementioned Apple Computer is a perfect example.\u00c2\u00a0 Hell, the public sells iPods and Macs, not the advertising.\u00c2\u00a0 Loyal believers spread the word.\u00c2\u00a0 As they did in the beginning with Nike.\u00c2\u00a0 And Seven jeans.\u00c2\u00a0 All these companies are predicated on quality first.\u00c2\u00a0 Something that MySpace just doesn’t have.<\/p>\n
I’ll be glad to see MySpace go.<\/p>\n
And unless there’s a huge investment of financial and human capital almost INSTANTLY, rest assured MySpace is not going to be a dominant behemoth in the future.<\/p>\n
Then again, the people who think this are those who don’t USE the site.\u00c2\u00a0 How long do we have to see this movie?\u00c2\u00a0 Wherein the straight press trumpets something they know NOTHING ABOUT!<\/p>\n
It’s a kick the tires society we live in now.\u00c2\u00a0 You get to try out something first, before you buy it.\u00c2\u00a0 This is why the major labels are so fucked, they don’t GET IT!\u00c2\u00a0 You can’t sell people tripe and abandon them, you’ve got to get them on your side, let them try it out before buying.\u00c2\u00a0 They don’t need your wares to be perfect, they just need to believe that you care about them, are trying to improve, are interested in making their life BETTER!<\/p>\n
MySpace barely makes anybody’s life better.\u00c2\u00a0 And to the degree it does, it’s a frustrating experience.<\/p>\n
MySpace should learn from Google, and Craigslist.\u00c2\u00a0 Don’t play to the press, play to your customers.\u00c2\u00a0 THEY’RE the ones who own the key to your future.<\/p>\n
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