{"id":2951,"date":"2010-05-25T18:28:23","date_gmt":"2010-05-26T02:28:23","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/?p=2951"},"modified":"2010-05-25T18:28:23","modified_gmt":"2010-05-26T02:28:23","slug":"ted-talk-simon-sinek","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2010\/05\/25\/ted-talk-simon-sinek\/","title":{"rendered":"Ted Talk-Simon Sinek"},"content":{"rendered":"
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"People don’t buy what you do, they buy why you do it."<\/div>\n<\/blockquote>\n

Why does Justin Bieber make music?\u00c2\u00a0 Is it because he wants to share his view, wants to inspire the younger generation to change the world?\u00c2\u00a0 Or because he wants to get rich.<\/p>\n

Let’s skew a bit older.\u00c2\u00a0 To Katy Perry.\u00c2\u00a0 Why does she insist on making new music with the titles of classic tracks? Because she wants to make us think about the history of music, and mindbend us, or is she looking for a hook to get us to pay attention, to listen, to give her money.<\/p>\n

The Beatles didn’t do it for the money.\u00c2\u00a0 Sure, they wanted to get paid, but they didn’t expect they’d get rich.\u00c2\u00a0 They enjoyed going to Germany, getting high and pulling girls.\u00c2\u00a0 As did so many of the British Invasion musicians.\u00c2\u00a0 They did it because they were passionate about music and wanted to share their take on the blues, some wanted to be faithful to it, some wanted to improvise.\u00c2\u00a0 Isn’t it funny that we still listen to Peter Green and Jimmy Page all these years later?\u00c2\u00a0 Who were sure interested in the lifestyle, boozin’ and screwin’, but were driven by the music.\u00c2\u00a0 How many years down the line will we be listening to Justin Bieber and Katy Perry?<\/p>\n

And then we’ve got the original rappers, the MC’s.\u00c2\u00a0 When L.A. erupted after the Rodney King verdict, my first thought was Ice-T was right.\u00c2\u00a0 Made me look at him and his work in a completely different light.\u00c2\u00a0 Ice-T needed to tell the truth.\u00c2\u00a0 As did Public Enemy.\u00c2\u00a0 And once rap turned to rims and ho’s…its popularity began to wane, because it was clear the purveyors were doing it first and foremost for the money, and that just doesn’t inspire us, that’s not what we believe.<\/p>\n

I just watched this TED talk.\u00c2\u00a0 Wasn’t gonna, but someone I trust recommended it, someone who’s never recommended anything before.<\/p>\n

I’d never heard of the guy, but TED’s a brand name I trust.\u00c2\u00a0 Then again, the way they treated Sarah Silverman has tarnished the image, made me shy away.\u00c2\u00a0 Are they putting on these talks because they’re interested in anybody who tests the limits, who stretches our brains, or only authorized folk.\u00c2\u00a0 Believe me, Ms. Silverman makes you think.\u00c2\u00a0 Isn’t that what TED’s supposed to be about?<\/p>\n

And at first I’m surfing in another window while listening to Simon Sinek speak.\u00c2\u00a0 But then he hooked me.\u00c2\u00a0 Telling the story of airplane flight.\u00c2\u00a0 How the underfunded, undereducated Wright Brothers triumphed over their competition.<\/p>\n

And Simon explained why we buy all this Apple gear.\u00c2\u00a0 It’s why the company is doing it.\u00c2\u00a0 It’s not just another computer company extending the brand, it’s on a mission, to create high tech, beautiful products that enhance our lives, make them better.\u00c2\u00a0 That’s why we buy not only the Mac, but the iPod, iPhone and now the iPad.\u00c2\u00a0 We want to own them to evidence what we believe in.<\/p>\n

Do we believe in today’s Top Forty acts?\u00c2\u00a0 Do we believe in the American Idols?\u00c2\u00a0 Absolutely not.\u00c2\u00a0 Because why they do it just doesn’t resonate with us.<\/p>\n

And how about the labels, and the RIAA and IFPI?\u00c2\u00a0 How come we don’t support them?<\/p>\n

Because we don’t agree with the unspoken why.\u00c2\u00a0 Which is that they want to protect their lifestyle.\u00c2\u00a0 They say they want to save music, but based on the music they sell, who could believe them?<\/p>\n

Those who lead inspire us.\u00c2\u00a0 We buy posters and t-shirts to show that we’re on the bandwagon, that we believe too.\u00c2\u00a0 Who’s buying a t-shirt of the flashes in the pan?\u00c2\u00a0 Who wants to be caught in a Tiffany t-shirt today?<\/p>\n

Why are the major labels in business?\u00c2\u00a0 Not to bring us the best music.\u00c2\u00a0 Jac\u00c2\u00a0 Holzman was on that mission, when he started Elektra.\u00c2\u00a0 Same deal with Ahmet Ertegun at Atlantic.\u00c2\u00a0 They loved the music, they wanted to bring great stuff to the masses.\u00c2\u00a0 The money wasn’t first.\u00c2\u00a0 Riches and fame came as a result of their passion.<\/p>\n

In other words, we’ve got it assbackwards today.<\/p>\n

The wannabes always ask…HOW CAN I GET PAID?<\/p>\n

The major labels say…YOU’D BETTER PAY, YOU’D BETTER NOT STEAL!<\/p>\n

And the classic acts tell us…YOU’D BETTER OVERPAY TO HEAR THE SAME SONGS AGAIN!<\/p>\n

Huh?\u00c2\u00a0 Where’s the appeal of that?\u00c2\u00a0 Who’d want to associate with that?<\/p>\n

And believe me, people want to associate with what they believe.<\/p>\n

That’s the key to the music explosion.<\/p>\n

That’s the key to iPad sales.\u00c2\u00a0 Most people who bought one didn’t even have a use for it.\u00c2\u00a0 But they wanted to evidence their belief in Apple, in information technology, in revolutionizing the way we consume entertainment.<\/p>\n

Do you think the movie studios want revolution?\u00c2\u00a0 How about the labels?\u00c2\u00a0 They’re against revolution.\u00c2\u00a0 Which is why they can’t attract the early adopters\/believers, which is why their businesses are open to being stolen by innovative entrepreneurs.<\/p>\n

We’re in interesting times.\u00c2\u00a0 And now, more than ever, you’re either a thinker or a follower.\u00c2\u00a0 It’s about conception, ideas…\u00c2\u00a0 He who cogitates wins.\u00c2\u00a0 Watch this and get on the bandwagon:<\/p>\n

\n
\nSimon Sinek: How great leaders inspire action<\/a><\/div>\n<\/blockquote>\n

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"People don’t buy what you do, they buy why you do it." Why does Justin Bieber make music?\u00c2\u00a0 Is it because he wants to share his view, wants to inspire the younger generation to change the world?\u00c2\u00a0 Or because he wants to get rich. Let’s skew a bit older.\u00c2\u00a0 To Katy Perry.\u00c2\u00a0 Why does she […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[],"class_list":["post-2951","post","type-post","status-publish","format-standard","hentry","category-music-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-LB","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/2951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=2951"}],"version-history":[{"count":1,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/2951\/revisions"}],"predecessor-version":[{"id":2952,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/2951\/revisions\/2952"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=2951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=2951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=2951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}