1. What is it?<\/p>\n
2. Why is it only with HP?<\/p>\n
3. How much better than regular sound is it?<\/p>\n
4. Does it have a chance of becoming a standard?<\/p>\n
5. Does it need to be in your MP3 player and mobile phone too?<\/p>\n
6. Do you pay extra for it, or does it come included with the computer for the same price?<\/p>\n
They say Beats headphones are successful.\u00c2\u00a0 I’ll just say I see them around, there’s definitely penetration.\u00c2\u00a0 And at those price points, money is being made.<\/p>\n
Now Jimmy Iovine is trying to remake sound, to get people to listen to a higher quality.\u00c2\u00a0 I’m all for it.\u00c2\u00a0 But history is against us.\u00c2\u00a0 People have been settling for shitty sound since the nineties, when boom boxes became stereos.\u00c2\u00a0 Then we’ve got the lousy iPod earbuds and the crappy computer speakers and everything points against any change in the status quo.<\/p>\n
So, can Jimmy make a difference?<\/p>\n
Sound is different from headphones.\u00c2\u00a0 Headphones are an accessory, a status item, a badge of honor.\u00c2\u00a0 Sound is…ethereal?<\/p>\n
Is Jimmy making all the money here?\u00c2\u00a0 Does the upside flow solely to him and his cronies?\u00c2\u00a0 Or can we enlist others, can we make it a movement, for the good of all?<\/p>\n
7. How does it work?<\/p>\n
8. Does it really work?<\/p>\n
9. Why aren’t other manufacturers on board?<\/p>\n
Dolby became a cassette standard in the seventies even though in most cases, tape hiss was not seen as a problem and people rarely used the sound processing.\u00c2\u00a0 But Ray Dolby got all the cassette deck manufacturers to sign up.\u00c2\u00a0 Then again, there was a flagship product, the Advent cassette deck, which with chrome tape and Dolby set a standard that intrigued customers and caused manufacturers to emulate it.<\/p>\n
Is there such a thing as a desirable HP computer?\u00c2\u00a0 Or is HP Chevrolet, seen as a commodity.\u00c2\u00a0 In other words, is this battle being fought with one arm tied behind our backs?<\/p>\n
Maybe we need a new brand.\u00c2\u00a0 With a special color, like the white cables on the earbuds of iPods and the red cables on Beats headphones.\u00c2\u00a0 So someone can evidence their membership in the club easily, someone can see the desirable product carried around.<\/p>\n
Then again, today people carry around cell phones, not laptops.\u00c2\u00a0 Maybe the sound processing should be introduced in Android handsets.\u00c2\u00a0 Go straight to the manufacturers, Motorola and HTC.\u00c2\u00a0 Or get Google onboard.\u00c2\u00a0 Hey, Google’s fighting Apple?\u00c2\u00a0 Give them some ammunition.<\/p>\n
You see it all comes down to Apple.\u00c2\u00a0 Apple controls music.\u00c2\u00a0 Apple controls sound.\u00c2\u00a0 If Jimmy wanted to improve sound quality, he should have gone to Steve Jobs.<\/p>\n
But maybe Jobs wouldn’t listen.\u00c2\u00a0 Or maybe Jobs is greedy.\u00c2\u00a0 Or maybe Iovine is greedy.\u00c2\u00a0 But division prevents a standard.\u00c2\u00a0 And unless Jimmy’s scheme becomes a standard, it’s irrelevant.\u00c2\u00a0 Beats don’t have to be a standard, but branded sound quality does. What’s the name again?\u00c2\u00a0 What stars are involved again?<\/p>\n
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