{"id":2706,"date":"2010-03-02T07:50:33","date_gmt":"2010-03-02T15:50:33","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/?p=2706"},"modified":"2010-03-02T07:50:33","modified_gmt":"2010-03-02T15:50:33","slug":"triple-d","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2010\/03\/02\/triple-d\/","title":{"rendered":"Triple-D"},"content":{"rendered":"<p>That&#8217;s &quot;Diners, Drive-Ins &amp; Dives&quot; to the uninitiated.<\/p>\n<p>Food porn.\u00c2\u00a0 That&#8217;s what the Food Network is.\u00c2\u00a0 And it&#8217;s SO successful Scripps is dialing up another outlet, the Cooking Channel<\/p>\n<blockquote style=\"margin-right: 0px;\" dir=\"ltr\">\n<div style=\"margin-left: 40px;\"><a title=\"Another Cable Helping for Food Lovers\" target=\"_blank\" href=\"http:\/\/www.nytimes.com\/2010\/02\/19\/business\/media\/19adco.html\">Another Cable Helping for Food Lovers<\/a><\/div>\n<\/blockquote>\n<p>You see the public just can&#8217;t get enough.<\/p>\n<p>Yes, that used to be a famous Depeche Mode song, from an era when music was king on TV.\u00c2\u00a0 Now food rules.\u00c2\u00a0 It&#8217;s like we&#8217;ve closed the door on Woodstock, everyone&#8217;s laid down his guitar and picked up a frying pan and is innovating like crazy.<\/p>\n<p>And you can see some amazing dishes on the other Food Network shows.\u00c2\u00a0 But I love the cuisine on Triple-D.\u00c2\u00a0 Not only because it&#8217;s basic and understandable, but because of the raw creativity of cooks who are doing it not to become famous, not to franchise into billionairedom, but to satisfy their coterie of customers, who are thrilled to the point where they contact Guy Fieri and tell him he&#8217;s got to visit their favorite joint.<\/p>\n<p>Cheeseburger soup.\u00c2\u00a0 That was one of the specialties at the roadside establishment Mr. Fieri visited the other night.\u00c2\u00a0 Upon tasting it, Guy said&#8230;&quot;Tastes just like cheeseburgers!&quot;<\/p>\n<p>Mmm&#8230;\u00c2\u00a0 Made me want to fire up my car and go.<\/p>\n<p>Hell, screw going to see Bon Jovi one more time, I&#8217;d bet more people would sign up for a bus tour schlepping them from one of Triple-D&#8217;s haunts to another.\u00c2\u00a0 It wouldn&#8217;t be about social stratification, everybody would walk into the dive and partake just like everybody else. Oohing and ahhing&#8230;\u00c2\u00a0 What do they say, we all put our pants on the same way?\u00c2\u00a0 Well, we all eat the same way too, it&#8217;s a common denominator.<\/p>\n<p>Not amongst the stars.\u00c2\u00a0 They don&#8217;t eat at all.\u00c2\u00a0 Their public does.\u00c2\u00a0 Which is one reason why no one can relate to today&#8217;s stars.\u00c2\u00a0 Who&#8217;s got the time to work out six hours a day and then walk around lightheaded on celery?\u00c2\u00a0 In other words, there&#8217;s more honesty on Triple-D than any show on MTV.\u00c2\u00a0 I&#8217;d rather own the Food Network than the outlet that dropped &quot;Music Television&quot; from its name any day.<\/p>\n<p>But the reason I&#8217;m writing this is because the cooks, and they don&#8217;t need to be called chefs, and many aren&#8217;t trained whatsoever, are endless fountains of creativity.\u00c2\u00a0 The way local bands used to be.<\/p>\n<p>Going to music school?\u00c2\u00a0 Shit, our favorites never walked the halls.\u00c2\u00a0 They listened to a ton of records, they practiced ad infinitum, at first copying legends and then making up their own sound.<\/p>\n<p>And there were a zillion different sounds.\u00c2\u00a0 Everybody didn&#8217;t sound alike.\u00c2\u00a0 Hell, dial up today&#8217;s Top Forty radio, you&#8217;ve got no idea who the acts are, and it doesn&#8217;t even matter.\u00c2\u00a0 And it&#8217;s not much different in country radio either.\u00c2\u00a0 There are rules.\u00c2\u00a0 Ain&#8217;t that ridiculous, music was about BREAKING RULES!<\/p>\n<p>These cooks are breaking rules left and right.\u00c2\u00a0 Experimenting.\u00c2\u00a0 You&#8217;re drawn to them and their food, you want to visit their establishments, the same way you used to be addicted to FM radio and needed to go see these bands live.<\/p>\n<p>Yup, you now go to a concert once a year.\u00c2\u00a0 But you go out to eat on a regular basis.\u00c2\u00a0 It&#8217;s cheap theater.\u00c2\u00a0 Everyone partakes.\u00c2\u00a0 The way live music used to be.\u00c2\u00a0 Before music became about beats with inane, oftentimes misogynistic, lyrics dolloped on top.<\/p>\n<p>People know what a great restaurant is.\u00c2\u00a0 They can&#8217;t stop talking about it, they bring their friends, tell acquaintances they need to go, the same way they used to testify about bands.\u00c2\u00a0 Sure, people still testify about music, but music no longer drives the culture, because most people see it as faux, evanescent entertainment that is ultimately meaningless.\u00c2\u00a0 And who&#8217;d go to a restaurant with only one good dish? Sure, an establishment like that could do some business, but in order to succeed EVERYTHING on the menu&#8217;s got to be good.\u00c2\u00a0 And at the Triple-D places, they are.<\/p>\n<p>Used to be you percolated in your own backyard, established a sound that your neighborhood became addicted to, and then word spread. Now you go on &quot;American Idol&quot; to try to win the sweepstakes overnight.\u00c2\u00a0 And winning ain&#8217;t what it used to be.<\/p>\n<p>You&#8217;ve got to be in it for the music.\u00c2\u00a0 You&#8217;ve got to love to explore.\u00c2\u00a0 You&#8217;ve got to be willing to take chances.\u00c2\u00a0 You&#8217;ve got to do it for the smiles on the faces of fans you know the names of, not for the unknown teeming masses.\u00c2\u00a0 It&#8217;s got to be personal.\u00c2\u00a0 Because we like nothing more than what speaks to us, what makes us feel human.<\/p>\n<p>You know the feeling of eating something you&#8217;ve never thought of that knocks your socks off, that makes your taste buds roar in delight? That&#8217;s what hearing a great record should feel like.\u00c2\u00a0 Sure, it may be reminiscent of what came before, but ultimately it&#8217;s totally unique, you couldn&#8217;t even contemplate the sound before you experienced it.\u00c2\u00a0 Like hearing Marvin Gaye&#8217;s &quot;Sexual Healing&quot; or Gnarls Barkley&#8217;s &quot;Crazy&quot; the very first time.<\/p>\n<p>It&#8217;s got to be more about the individual and less about the corporation.\u00c2\u00a0 Major players in music want it their way, when the renaissance will only come when the players do it THEIR WAY!<\/p>\n<blockquote style=\"margin-right: 0px;\" dir=\"ltr\">\n<div style=\"margin-left: 40px;\"><a title=\"Diners, Drive-Ins &#038; Dives\" target=\"_blank\" href=\"http:\/\/www.foodnetwork.com\/diners-drive-ins-and-dives\/index.html\">Diners, Drive-Ins &amp; Dives<\/a><\/div>\n<\/blockquote>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>That&#8217;s &quot;Diners, Drive-Ins &amp; Dives&quot; to the uninitiated. Food porn.\u00c2\u00a0 That&#8217;s what the Food Network is.\u00c2\u00a0 And it&#8217;s SO successful Scripps is dialing up another outlet, the Cooking Channel Another Cable Helping for Food Lovers You see the public just can&#8217;t get enough. Yes, that used to be a famous Depeche Mode song, from an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9],"tags":[],"class_list":["post-2706","post","type-post","status-publish","format-standard","hentry","category-music-business","category-the-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-HE","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/2706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=2706"}],"version-history":[{"count":1,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/2706\/revisions"}],"predecessor-version":[{"id":2707,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/2706\/revisions\/2707"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=2706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=2706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=2706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}