Live Nation puts assets on line to help merger<\/a><\/div>\n<\/blockquote>\nAnd when it’s all done, Rapino will continue to do what he always has.\u00c2\u00a0 Overpay the acts, because he has to, otherwise he won’t get them, and figure out ways how to sell more tickets.<\/p>\n
No Service Fee Wednesdays…\u00c2\u00a0 Sit down with Rapino.\u00c2\u00a0 He’s a realist.\u00c2\u00a0 He’s got to convince the acts they’re no longer in an adversary relationship.\u00c2\u00a0 He’s got to get them to take chances, on moving more tickets.<\/p>\n
Believe me, we’ve got to sell more tickets.\u00c2\u00a0 Because, as stated above, almost no one sells out anymore.<\/p>\n
There’s a fascinating story in today’s "Wall Street Journal" about promo codes.\u00c2\u00a0 It caught my eye because yesterday I got a letter from United, stating that if I flew a bunch in the next month I could gain elite status.\u00c2\u00a0 Didn’t really intrigue me, I fly on American, I’m Gold there, I don’t want to pay no stinking baggage fees, but it alerted me to the games airlines are playing.<\/p>\n
Like offering a free ticket plus two domestic-upgrade coupons to members of United’s frequent flier program.\u00c2\u00a0 It’s limited to Colorado, and there are other restrictions, but for your average tourist, this is enticing.<\/p>\n
In other words, business travelers are not going to scour for this kind of deal, they can’t be bothered.\u00c2\u00a0 But the casual traveler?\u00c2\u00a0 The casual concertgoer?<\/p>\n
That’s who we have to get into the building.\u00c2\u00a0 The hard core is coming.\u00c2\u00a0 They’re overpaying to sit up front.\u00c2\u00a0 But once you get past the first twenty five rows, then what?<\/p>\n
You try to build excitement, you try to get people to buy on impulse.<\/p>\n
I’ve done it myself.\u00c2\u00a0 On Tramdock.com.\u00c2\u00a0 Smith Phenom goggles, for only fifteen minutes.\u00c2\u00a0 This color sold out.\u00c2\u00a0 Now this!\u00c2\u00a0 I’ve got to buy now!<\/p>\n
The Eagles have to tweet discounts.<\/p>\n
They can start with free music.\u00c2\u00a0 Most of the people who end up going to the show won’t have their last album, "Long Road Out Of Eden".\u00c2\u00a0 Or even if they do, how about a live take?<\/p>\n
You follow the band.\u00c2\u00a0 You see for one day only, you can get the MP3 for free.\u00c2\u00a0 You’re directed to eaglesband.com.\u00c2\u00a0 Where Henley and company can upsell you, on merch, and try to get you to sign up for their e-mail list, for further benefits.<\/p>\n
Today, all the way back seats at the Bowl, which are like watching fireworks in the next town, the lights have dimmed, the band has left the stage, then you hear the boom, then you hear the final notes, are five bucks.\u00c2\u00a0 Can you imagine people e-mailing their buds?\u00c2\u00a0 Can you imagine the excitement?<\/p>\n
The labels…<\/p>\n
Where are the tweets for special offers driving customers to their Websites?\u00c2\u00a0 Hell, most don’t even have Websites.\u00c2\u00a0 They just want to bitch that Apple controls pricing.\u00c2\u00a0 If you want a piece of 360 degrees of revenue, you’re responsible for driving revenue.<\/p>\n
The thing about Twitter is it’s immediate.\u00c2\u00a0 And that’s the essence of music, the immediacy.\u00c2\u00a0 How do you get someone excited about the track right now, get them to buy right now!<\/p>\n
By offering them something special.\u00c2\u00a0 Now.<\/p>\n
If you don’t have a new album, then you offer the aforementioned live cut.\u00c2\u00a0 Or if you’re Styx, you go to styxworld.com to hear Tommy Shaw explain how he came up with the riff, the backstory of a certain song.<\/p>\n
The possibilities are endless.<\/p>\n
It’s about bonding with your customers.\u00c2\u00a0 Dropping the velvet rope and letting them know you’re all in it together.\u00c2\u00a0 On a regular basis!<\/p>\n
How about giving one platinum package away a day or a week.\u00c2\u00a0 Isn’t that what the Eagles specialize in?\u00c2\u00a0 Overpriced seats with extras, like backstage access?\u00c2\u00a0 Yup, you enter today, and the winner gets to go backstage and meet Timothy B. Schmit or Joe Walsh (you know Henley won’t stoop to shaking hands, making small talk.)<\/p>\n
Yes, all of this used to be done by the radio station.<\/p>\n
But the only radio stations people are dedicated to are those playing singles by acts that will be working at the 7-11 imminently.<\/p>\n
If you’ve got a career, nascent or classic, work the new media angles.\u00c2\u00a0 You’ve got to. In order to survive.<\/p>\n
\nCoupon Clippers Find Deals In The Sky\u00c2\u00a0<\/a><\/div>\n<\/blockquote>\n<\/p>","protected":false},"excerpt":{"rendered":"
The Eagles can’t sell out the Hollywood Bowl. How do I know? Well, I know.\u00c2\u00a0 But I’m not the only one.\u00c2\u00a0 Because they’re advertising on TV! Remember the days when the FM radio station had a special announcement, stating that so and so would be coming to town and tickets would go on sale at […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[],"class_list":["post-2593","post","type-post","status-publish","format-standard","hentry","category-music-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-FP","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/2593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=2593"}],"version-history":[{"count":6,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/2593\/revisions"}],"predecessor-version":[{"id":2599,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/2593\/revisions\/2599"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=2593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=2593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=2593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}