{"id":2514,"date":"2010-01-03T19:50:28","date_gmt":"2010-01-04T03:50:28","guid":{"rendered":"http:\/\/lefsetz.com\/wordpress\/?p=2514"},"modified":"2010-01-03T19:50:28","modified_gmt":"2010-01-04T03:50:28","slug":"jonathan-ive-on-design","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2010\/01\/03\/jonathan-ive-on-design\/","title":{"rendered":"Jonathan Ive On Design"},"content":{"rendered":"
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"Objectified" – Jonathan Ive talks about Mac design & Unibody MacBook manufacture<\/a><\/div>\n<\/blockquote>\n

Watch this video.\u00c2\u00a0 Hang in past the foreign language intro until Ive comes on screen.<\/p>\n

Some of the things he says are mindblowing.\u00c2\u00a0 Because they apply to all art.\u00c2\u00a0 And make no mistake, Jonathan Ive is an artist.<\/p>\n

Getting design out of the way.\u00c2\u00a0 Wasn’t this the essence of punk music?\u00c2\u00a0 Strip it down, get it to its essence.\u00c2\u00a0 Listen to the Ramones, the music was so simple that it was infectious, to the point where prepubescent kids love the Ramones.\u00c2\u00a0 You couldn’t conceive of it being any other way.\u00c2\u00a0 More production on an early Ramones track?\u00c2\u00a0 Better players?\u00c2\u00a0 They were superfluous.\u00c2\u00a0 It was the energy that drew listeners in.\u00c2\u00a0 And sure, the Ramones might not have sold a ton of albums in their heyday.\u00c2\u00a0 Then again, their heyday is now.\u00c2\u00a0 On iPods, at sports stadiums…it just took a while for the public to catch up with the band.<\/p>\n

And hang in there until Ive talks about features disappearing when you don’t need them, as opposed to calling attention to themselves.\u00c2\u00a0 Used to be the music was enough, now you need production, outfits.<\/p>\n

Or at least that’s what the industry thinks is needed.<\/p>\n

Maybe what we need is less time in the studio.\u00c2\u00a0 More focus on getting the end product right, so it stands on its own.<\/p>\n

And maybe we need to focus on processes so the end result is right, but the effort behind doesn’t show.\u00c2\u00a0 Kind of like practice.\u00c2\u00a0 No one listens to a track because the player practiced a lot, they’re just interested in the final form.\u00c2\u00a0 Just like it’s not about how the MacBook was made, but the final product.\u00c2\u00a0 Furthermore, ever notice how we lose interest in those who advertise their practice?\u00c2\u00a0 He who plays many notes when only a few are necessary is doomed to the scrapheap.\u00c2\u00a0 Just like an Apple remote control has only a few buttons instead of forty.\u00c2\u00a0 Who can comprehend the forty?\u00c2\u00a0 If you can just pick up the device and use it without instruction, on instinct, then you know it’s right.<\/p>\n

Rick Rubin is famous for imploring his production clients to push just a little bit harder, to test their limits before cutting tracks.\u00c2\u00a0 He doesn’t focus on the studio, getting the notes and the sound right.\u00c2\u00a0 It’s all the work that’s done before that counts. Rick frustrates legendary acts, but they line up to work with him.\u00c2\u00a0 Because he knows great music comes from thinking. Unless your brain is cogitating, unless you’re testing limits, you’re probably producing pabulum.<\/p>\n

This focus on auto-tuning, on getting everything exactly right in the studio is working against us.\u00c2\u00a0 Live music disappears into the ether, that’s its magic.\u00c2\u00a0 The key is to capture the inspiration, the energy of a great performance in the studio.\u00c2\u00a0 Massage it too much and you miss it.<\/p>\n

Really, watch this video.\u00c2\u00a0 It’s inspiring.<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

"Objectified" – Jonathan Ive talks about Mac design & Unibody MacBook manufacture Watch this video.\u00c2\u00a0 Hang in past the foreign language intro until Ive comes on screen. Some of the things he says are mindblowing.\u00c2\u00a0 Because they apply to all art.\u00c2\u00a0 And make no mistake, Jonathan Ive is an artist. Getting design out of the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4,2],"tags":[],"class_list":["post-2514","post","type-post","status-publish","format-standard","hentry","category-apple","category-music-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-Ey","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/2514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=2514"}],"version-history":[{"count":1,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/2514\/revisions"}],"predecessor-version":[{"id":2515,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/2514\/revisions\/2515"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=2514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=2514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=2514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}