{"id":23723,"date":"2026-09-27T12:03:25","date_gmt":"2026-09-27T20:03:25","guid":{"rendered":"https:\/\/lefsetz.com\/wordpress\/?p=23723"},"modified":"2026-09-27T12:03:25","modified_gmt":"2026-09-27T20:03:25","slug":"muse","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2026\/09\/27\/muse\/","title":{"rendered":"Muse"},"content":{"rendered":"<p>https:\/\/ai.meta.com\/muse\/<\/p>\n<p>The AI platform, not the band.<\/p>\n<p>Mark Zuckerberg gives piss-poor presentation.<\/p>\n<p>It&#8217;s funny, Steve Jobs created the paradigm. You write it and you rehearse it, to the point where even Tim Cook could keep the audience&#8217;s attention&#8230; But Zuck? He looks like a dweeb in AP English standing up to give a book report. Such that when he is announcing products, we shrug.<\/p>\n<p>Not that Zuck has a great track record. I mean he changed the name and direction of the company to focus on the metaverse, Facebook becoming Meta, blowing billions in the process, if he didn&#8217;t control the company he would have been blown out, and then he introduced those spy glasses&#8230; Seemingly everything he accomplished since Facebook was based on an acquisition, like Instagram, or an imitation, like Threads. We did not look to Zuckerberg for breakthroughs.<\/p>\n<p>Those came from Apple&#8230;<\/p>\n<p>In the Jobs era. Has Apple missed the boat with AI or is it going to end up sitting pretty? The economics of AI&#8230;let&#8217;s just say all the profits are theoretical, and the costs are beyond high&#8230;these are not railroad tracks, you&#8217;ve got to replace the infrastructure on a regular basis, chips are superseded seemingly the moment you get them installed (well, at least within a few years). So, the AI mania could be equivalent to the Enron mania or the Jack Welch GE mania. Seen as paragons of excellence, with hindsight&#8230; Remember when Welch was anointed the CEO of the Century? Now to say GE is a shadow of what it once was would be charitable, and Welch&#8217;s lieutenants have gone on to wreak havoc and ruin other legendary companies, like Boeing.<\/p>\n<p>So&#8230; All those data centers, all those job losses, will they be seen as a boondoggle in the future?<\/p>\n<p>No one knows for sure, but sitting on the sidelines Apple could emerge a winner, having dodged a bullet.<\/p>\n<p>Meanwhile, the Cupertino company is experiencing a brain drain. Meta poached a lot of people for its AI effort.<\/p>\n<p>And all the hype has been about ChatGPT and Anthropic, Meta has been seen as an also-ran, but now&#8230;<\/p>\n<p>So Zuck gave a presentation last week, if there was a run-up, advance hype, it eluded me. And based on all his previous failures and\/or less than exciting news, I wasn&#8217;t paying much attention, until I was led to a clip about the new glasses functioning as hearing aids. Watch the demo&#8230; If you&#8217;ve lost some hearing, which seemingly every boomer has, and you wear glasses, and your vanity prevents you from wearing hearing aids, this could solve your problem.<\/p>\n<p>And then comes Muse.<\/p>\n<p>Okay, what exactly is Muse?<\/p>\n<p>An AI agent.<\/p>\n<p>Which I wasn&#8217;t that excited about, which I was keeping on the periphery, until I read Joanna Stern&#8217;s article.<\/p>\n<p>I mean I&#8217;d seen the stories, but I&#8217;m AI&#8217;d out. Yes, Muse could be my agent, but did I need an agent?<\/p>\n<p>Before I read Stern&#8217;s piece, I was intrigued by Amazon declaring Muse off limits. And reading that Muse was number one in the app store.<\/p>\n<p>But then I read Stern&#8217;s piece on Friday&#8221;<\/p>\n<p>&#8220;Musing around&#8230; How much should you give Meta?&#8221;<\/p>\n<p>https:\/\/thenewthings.com\/p\/musing-around<\/p>\n<p>That&#8217;s a big question, should you trust Meta\/Muse?<\/p>\n<p>It&#8217;s not like Zuckerberg has earned our trust. And to tell you the truth, I&#8217;m not giving it access to my inbox, but I did try it (you can access Muse in a web browser using the link above or download the app).<\/p>\n<p>Try it out, Muse acts like a personal assistant. It does the work for you.<\/p>\n<p>Now the truth is we haven&#8217;t seen anything this interesting&#8230;at least since ChatGPT itself, nearly four years ago.<\/p>\n<p>But, we used to see technology breakthroughs on a regular basis. First it was hardware (remember the iPod?), and then there was endless software from MySpace to music apps to&#8230;<\/p>\n<p>Now we used to have a new sound every three to five years in the music business. That ship sailed long ago. It&#8217;s mostly just endless drivel, variations on a theme. Something that demands attention from the public at large&#8230; We really haven&#8217;t seen that since Adele, who was more of a throwback than a great leap forward, focusing on singing and songs. But still&#8230;<\/p>\n<p>You&#8217;ve got to experiment with Muse. Give it a few assignments.<\/p>\n<p>Am I asking you to trust it with your data? NO WAY!<\/p>\n<p>But if you want to be part of the conversation, if you want to be in the now, this is truly a breakthrough, a harbinger of what&#8217;s to come.<\/p>\n<p>It&#8217;s exciting.<\/p>\n<p>Gentlepeople, START YOUR ENGINES!<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>https:\/\/ai.meta.com\/muse\/ The AI platform, not the band. Mark Zuckerberg gives piss-poor presentation. It&#8217;s funny, Steve Jobs created the paradigm. You write it and you rehearse it, to the point where even Tim Cook could keep the audience&#8217;s attention&#8230; But Zuck? He looks like a dweeb in AP English standing up to give a book report. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8],"tags":[],"class_list":["post-23723","post","type-post","status-publish","format-standard","hentry","category-technology"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/s96vPs-muse","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/23723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=23723"}],"version-history":[{"count":1,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/23723\/revisions"}],"predecessor-version":[{"id":23724,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/23723\/revisions\/23724"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=23723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=23723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=23723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}