Ten cents to own the right to a permanent stream at 32kbps within cell range on your iPhone?<\/p>\n
Why don’t you charge me a nickel to see one hazy picture of a porn star clothed?<\/p>\n
You’ve got to get over this per track nonsense.\u00c2\u00a0 The money is in the bundle.\u00c2\u00a0 Otherwise, HBO would let you buy "Curb Your Enthusiasm" by the episode instead of forcing you to subscribe to 24\/7 service.<\/p>\n
Just because in past history people bought by the track, do we have to use this paradigm in the future?\u00c2\u00a0 Shit, ask a kid about long distance telephone charges.\u00c2\u00a0 My dad would freak, DON’T CALL LONG DISTANCE!\u00c2\u00a0 But on today’s cell phones, long distance is FREE!\u00c2\u00a0 And speaking of cell phones, they don’t charge you by the call, they sell you buckets of minutes.\u00c2\u00a0 And for the heavy consumer, there are all you can eat plans.\u00c2\u00a0 But in the music business, we’re doing backflips about the ability to rent one shitty track at a time?<\/p>\n
You want people to make one big decision.\u00c2\u00a0 To subscribe to music!\u00c2\u00a0 To get everything!<\/p>\n
That’s the Spotify plan, the MOG plan, the Rhapsody and Napster plan.<\/p>\n
And credit Spotify and Rhapsody for knowing it’s about portability.\u00c2\u00a0 Check landline profitability recently?\u00c2\u00a0 People are disconnecting, you don’t need a wired phone.\u00c2\u00a0 You want to be free and easy on the cell.\u00c2\u00a0 Just like you want your music everywhere.\u00c2\u00a0 That’s now the challenge.<\/p>\n
And no hard drive yet available can hold the history of recorded music.\u00c2\u00a0 Ditto on flash memory.\u00c2\u00a0 So, it’s about being able to hear what you want when you want.<\/p>\n
The iTunes Store is a stopgap measure, a bridge between old and new, a way to legitimize the chaos.\u00c2\u00a0 But if you think people are going to be buying by track in the future, you purchase one egg at a time, you record every TV show to VHS tape, hoarding episodes clueless that there’s something called Hulu.<\/p>\n
Music should be like water.\u00c2\u00a0 You turn it on, you expect it to be there.\u00c2\u00a0 Everybody has access, you don’t hoard it, and you pay very little for it.\u00c2\u00a0 Sure, you can buy bottled water, but that’s like going to the concert.\u00c2\u00a0 You can’t go to see everybody you listen to, not if you’re an avid music fan, but you still want to check things out, listen to new favorites.<\/p>\n
We’ve got a switch to an attention economy.<\/p>\n
Sure, rights holders should be paid.<\/p>\n
But individual acts should be worried less about being paid than whether they’re being listened to!<\/p>\n
Spotify Premium allows you to permanently store in excess of 3,000 tracks on your iPhone.\u00c2\u00a0 So if you’re out of range, or you’re bounced by AT&T’s shitty service, you can still listen.<\/p>\n
Haven’t we come up with enough concepts that please rights holders that the public doesn’t find interesting?\u00c2\u00a0 Look to Sony, they SPECIALIZE IN THIS!<\/p>\n
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