Go to a gig and you’ll see a plethora of attendees filming the event.\u00c2\u00a0 Not only taking photos, but literally recording the gig.<\/p>\n
Old acts want to employ a no-camera policy.\u00c2\u00a0 They want to ban the users.\u00c2\u00a0 Newbies tolerate it.\u00c2\u00a0 Why not EMBRACE the audience’s activity?<\/p>\n
Why doesn’t every band have a page for audience uploads?\u00c2\u00a0 Pics AND clips?\u00c2\u00a0 Allowing the fans themselves to vote on which ones are the best, which ones are worth viewing?<\/p>\n
Of course, you host on YouTube and you embed on the artist’s page.\u00c2\u00a0 If Google can sway L.A. to host its e-mail in the cloud, why can’t bands utilize the company’s free services to their advantage?\u00c2\u00a0 Flickr is a great resource too!<\/p>\n
The point is we’ve got it all wrong.\u00c2\u00a0 We’re trying to tell the fans what to do, when they should be telling US what to do!<\/p>\n
Did you read the story on Twitter in yesterday’s "New York Times"?\u00c2\u00a0 All its good ideas come from outside.\u00c2\u00a0 Like search, hash tags and referencing people by using the @ symbol.\u00c2\u00a0 The company decried some of these innovations, they didn’t even want messages to be called "tweets".\u00c2\u00a0 Then they realized they had it wrong, that they should be embracing third party innovation, not stifling it!<\/p>\n
People want to share music.\u00c2\u00a0 Rather than trying to stop this, copyright owners should make it easier.\u00c2\u00a0 You want to e-mail someone the track?\u00c2\u00a0 Let the band’s site do it for you!\u00c2\u00a0 And if the person you send the music to clicks a button on the e-mail, saying he actually likes the new cut, you get points, allowing you better seats at the gig or some other swag.<\/p>\n
What, do we think we’re going to prevent people from swapping music?\u00c2\u00a0 If you believe this, you must not have any USB keys, which even come in credit card-sized promotional form these days.\u00c2\u00a0 It’s not about stopping trading, but INCREASING trading!<\/p>\n
Eventful has got it right.\u00c2\u00a0 An act should go where its fans want them to.<\/p>\n
Fans want more access, not less.\u00c2\u00a0 Where is fan access to music business executives?\u00c2\u00a0 Ashton Kutcher and every musician known to man can tweet, but Edgar Bronfman, Jr., Doug Morris and Jimmy Iovine can’t?\u00c2\u00a0 No wonder the business gets such a bad rap.\u00c2\u00a0 If it’s all about relationships, how about doing a spot of work, helping the cause?\u00c2\u00a0 Believe me, hiding behind Mitch Bainwol will pay no dividends.<\/p>\n
Speaking of Twitter, people like to tweet about tracks.\u00c2\u00a0 Why not create a service easier than Blip, that allows people to hear what others tweet about?\u00c2\u00a0 I should be able to tweet about a track, and if you want to check it out, all you’ve got to do is click the link.\u00c2\u00a0 And I get the URL for the track from one central, easy to use database.\u00c2\u00a0 Plug the name into a Google-type search engine and you IMMEDIATELY get a bit.ly shortened url for someone to hear the entire thing.\u00c2\u00a0 This is better than radio promotion.\u00c2\u00a0 You’re getting people truly interested in the music checking it out right away.\u00c2\u00a0 They’re pulling it, you’re not pushing it.\u00c2\u00a0 And pull is where all the money is.\u00c2\u00a0 It’s just like\u00c2\u00a0 Google AdWords.\u00c2\u00a0 The people who click WANT TO BUY!<\/p>\n
The fans want to hook up at the gig.\u00c2\u00a0 Can’t you make this easier?\u00c2\u00a0 A special meeting station, with free wi-fi for iPhones. Believe me, you can get a sponsor to cough up the free wi-fi.<\/p>\n
We’ve got it all wrong.\u00c2\u00a0 We’ve been FIGHTING the customer instead of EMBRACING HIM!\u00c2\u00a0 So worried about losing money, being unable to sustain the nineties model, we’re closing the door to the future.\u00c2\u00a0 The more you can get people excited about music, the more you can increase their access, the more money you ultimately make.<\/p>\n
Sure, Twitter itself may not yet be profitable, but the tweets are evanescent.\u00c2\u00a0 Music is not.\u00c2\u00a0 Get someone hooked on an act, and they’ll go see them live, buy merch, buy the music, whether it be the track outright or listening on a paid streaming service.<\/p>\n
For over a decade, the technology’s been more interesting than the music.\u00c2\u00a0 Because music has been putting up barriers, refusing to play in the new world.\u00c2\u00a0 This makes no sense.\u00c2\u00a0 Instead of telling people how to use the music, let them tell US!<\/p>\n
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