"Shreddies is supposed to be square!"<\/p>\n
It’s hip to be smart.<\/p>\n
You might think, watching the inanity parade, that everybody reveres Khloe Kardashian, that everyone’s enamored of the MTV\/gossip blog no-talents.<\/p>\n
You’re wrong.<\/p>\n
Sure, it’s fun to watch these idiots act like they’ve got no parents, and no obvious future, but the average citizen is buckling down and trying to get ahead.\u00c2\u00a0 Which is why the TED lectures spread so far and wide virally, like milk on a breakfast cereal.<\/p>\n
A friend e-mailed me Rory Sutherland’s presentation.\u00c2\u00a0 I’ll be honest, I was listening with one ear, and then he started talking about Shreddies.<\/p>\n
Go to the lecture here:<\/p>\n
\nLife lessons from an ad man<\/a><\/p>\nAnd scroll forward to a starting point at about 11:55 (for those not tech-savvy, it’s easy, allow the buffer to expand, then drag the slider to the right until you see "11:55" to the left of the total length of the piece, "16:39").<\/p>\n
Hang in there until you see the commercial.\u00c2\u00a0 Of the Shreddies assembly line.<\/p><\/div>\n<\/blockquote>\n
You see Shreddies are supposed to be square.<\/p>\n
But suddenly, there are diamond shapes.<\/p>\n
They even did market research.<\/p>\n
This is utterly, positively hilarious.\u00c2\u00a0 It’s raw creativity in action.\u00c2\u00a0 What we used to specialize in in the music business.\u00c2\u00a0 How did Frank Zappa come up with "Flower Punk", or "Status Back Baby"?\u00c2\u00a0 We didn’t used to play to the lowest common denominator, we challenged convention.<\/p>\n
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