{"id":22964,"date":"2026-02-24T11:05:24","date_gmt":"2026-02-24T19:05:24","guid":{"rendered":"https:\/\/lefsetz.com\/wordpress\/?p=22964"},"modified":"2026-02-24T11:06:10","modified_gmt":"2026-02-24T19:06:10","slug":"must-read-article","status":"publish","type":"post","link":"https:\/\/lefsetz.com\/wordpress\/2026\/02\/24\/must-read-article\/","title":{"rendered":"Must-Read Article"},"content":{"rendered":"<p>&#8220;The Soundtrack of the Doomscroll Generation? It\u2019s Phonk. &#8211; YouTube Shorts and TikToks are often set to electronic dance music with rap roots that\u2019s become the unconscious hum of vertical video while making its creators rich.&#8221;<\/p>\n<p>Free link: https:\/\/www.nytimes.com\/2026\/02\/23\/arts\/music\/phonk-youtube-tiktok-music.html?unlocked_article_code=1.OlA.7QbZ.on5jgMtLH5jP&amp;smid=url-share<\/p>\n<p>In a world where people can&#8217;t stop complaining about streaming payouts, where newbies keep saying the business is stacked against them, this is a revelation. These people you&#8217;ve never heard of are making seven figures creating music for social networks and&#8230;<\/p>\n<p>They seem to have no problem making bread, and they don&#8217;t have to play live to do it!<\/p>\n<p>I listened to &#8220;Sahara,&#8221; which is mentioned in the article, and I was stunned&#8230; I expected some sting that I hear over and over again on Instagram or TikTok, BUT I LIKED IT! Which stunned me, since I find so much of the Spotify Top 50 slides right off of me.<\/p>\n<p>And the Spotify Top 50 acts are so busy being brands&#8230; This phonk music is like the music scene of yore, the music speaks for itself and the music is enough.<\/p>\n<p>Note: I can&#8217;t help myself, because if I write anything that doesn&#8217;t comport with expectations, that doesn&#8217;t feed the narrative, my readers go berserk. Ticketmaster and Spotify are the enemy&#8230; Anything that doesn&#8217;t align with the music business paradigm of the pre-internet era is the enemy, to be dethroned. God, now we keep hearing about AI music&#8230; If you&#8217;re afraid of AI music that just means you&#8217;re not creative enough. Because AI cannot replicate feel, emotion&#8230;furthermore, it cannot push the envelope and create something new, something never done before&#8230; It can&#8217;t create &#8220;Sgt. Pepper&#8221; based on only hearing &#8220;Meet the Beatles.&#8221; And I say all this for those who have a knee-jerk reaction saying phonk isn&#8217;t music, that the people who are making it aren&#8217;t artists&#8230; No, this is the new world, this is like psychedelic music emerging in the era of AM Top 40. This is the future, not a jet back to the past, but something new and different (always influenced by the past, everything evolves from the past). If you&#8217;re not excited by phonk and its popularity and money-generating ability then you&#8217;re already in the rearview mirror. MAGA doesn&#8217;t work in music. The past might have been great, but the only way the future will be better is if you create something new and different.<\/p>\n<p>Meanwhile, I created an AI phonk playlist on Spotify. You should sample it&#8230; The styles vary, like the article says, there&#8217;s now even Brazilian phonk.<\/p>\n<p>This is very exciting&#8230; I haven&#8217;t been this upbeat about music since&#8230;Spotify itself!<\/p>\n<p>Spotify AI phonk playlist: &#8220;Phonk 2026&#8221;: https:\/\/open.spotify.com\/playlist\/0RY84e9ls2m99iGVgqZWLV?si=2e8e390554684f66<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>&#8220;The Soundtrack of the Doomscroll Generation? It\u2019s Phonk. &#8211; YouTube Shorts and TikToks are often set to electronic dance music with rap roots that\u2019s become the unconscious hum of vertical video while making its creators rich.&#8221; Free link: https:\/\/www.nytimes.com\/2026\/02\/23\/arts\/music\/phonk-youtube-tiktok-music.html?unlocked_article_code=1.OlA.7QbZ.on5jgMtLH5jP&amp;smid=url-share In a world where people can&#8217;t stop complaining about streaming payouts, where newbies keep saying the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6],"tags":[],"class_list":["post-22964","post","type-post","status-publish","format-standard","hentry","category-the-music"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p96vPs-5Yo","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/22964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/comments?post=22964"}],"version-history":[{"count":3,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/22964\/revisions"}],"predecessor-version":[{"id":22967,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/posts\/22964\/revisions\/22967"}],"wp:attachment":[{"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/media?parent=22964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/categories?post=22964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lefsetz.com\/wordpress\/wp-json\/wp\/v2\/tags?post=22964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}