Why don’t we just turn over GM to the drivers.\u00c2\u00a0 Hell, I’m in my car every day, I know how to run Chevrolet!<\/p>\n
Or maybe cancer patients should draft the health care bill.\u00c2\u00a0 Hell, they’ve been sick!<\/p>\n
To let artists have the final say on file-sharing is like firing Derek Jeter and letting a fan play shortstop.\u00c2\u00a0 Hell, I’ve watched a lot of baseball, I know what’s involved!<\/p>\n
You don’t.<\/p>\n
A great artist is just that.\u00c2\u00a0 He couldn’t design Facebook, couldn’t create the iPod…\u00c2\u00a0 His input is important, but just because he’s affected by file-trading, that doesn’t mean he understands it, has the right opinion on how to eradicate it, assuming that’s the ultimate desire.<\/p>\n
How long do we have to watch this movie?\u00c2\u00a0 It’s been ten years already, and one thing we’ve learned is the technologists are always one step ahead.\u00c2\u00a0 Kind of like cable.\u00c2\u00a0 When everyone was pirating pay channels by removing the filters on poles and under houses providers didn’t win by suing people, but by coming up with a better mousetrap, scrambled digital transmission!<\/p>\n
In other words, the solution to the file-trading problem is not legislative, it requires business innovation.\u00c2\u00a0 Which I don’t expect to come from Ms. Allen, I’ve never heard she was a good programmer.<\/p>\n
Instead of bloviating, it’s best to research.\u00c2\u00a0 And even a casual Web-surfer, as opposed to a partier like Ms. Allen or a wannabe dad like Elton John, read TechCrunch’s report on Daniel Ek’s interview at the Glasshouse event at the Royal College of Physicians in London last week.<\/p>\n
Mr. Ek, said 80% of Spotify users have stopped file-sharing.<\/p>\n
That solves your problem right there, Ms. Allen.\u00c2\u00a0 Why steal when you can get it on demand?\u00c2\u00a0 Even mobile, with Spotify’s iPhone app caching?<\/p>\n
Then you have Richard Greenfield, of PaliResearch, stating last week that getting a little from a lot is better than the current model.<\/p>\n
In other words, are you better off overcharging a few people for music, or getting everybody to pay a little?<\/p>\n
I’m not living in a pipe dream.\u00c2\u00a0 I realize the success of Spotify is not guaranteed.\u00c2\u00a0 Can Ek generate enough paying customers?\u00c2\u00a0 How much revenue will ultimately be generated?\u00c2\u00a0 But working toward new models is a hell of a lot better than trying to keep fans in the past because you liked the twentieth century model better.<\/p>\n
People are accustomed to having music at their fingertips.\u00c2\u00a0 All of it.\u00c2\u00a0 And if you don’t come up with a business model that satiates them, they’ll just steal it.\u00c2\u00a0 Rather than castigate them, fulfill their desires.\u00c2\u00a0 To think that cutting off Internet access is going to solve online theft (truly, copyright infringement), is to think that the RIAA suing downloaders will achieve the same thing.\u00c2\u00a0 It won’t and it didn’t.<\/p>\n
First, you can hide IP addresses.<\/p>\n
Second, you can still transfer via instant messenger.<\/p>\n
And third, of course, you can always hard drive swap.<\/p>\n
You’re just driving people further underground, you’re not solving the problem.<\/p>\n
There’s a delusional fantasy that if file-trading was eradicated happy days would be here again.\u00c2\u00a0 That suddenly, bands would sell a million copies a week.\u00c2\u00a0 Diamond albums would return, never mind platinum.\u00c2\u00a0 But the world has changed.\u00c2\u00a0 There are too many diversions.\u00c2\u00a0 And even in music, you’re no longer restricted to what the machine purveys.\u00c2\u00a0 You can surf online and check out all the acts your buddies have recommended.<\/p>\n
And it’s this ability, being able to sample, check things out, that has not only helped previously marginal acts, but threatened the old system.\u00c2\u00a0 You can’t prevent people from giving away their music.\u00c2\u00a0 So, those who do will ultimately triumph.\u00c2\u00a0 You might say that you don’t tour, or you’re a songwriter, and it’s not fair, but since when has life been fair?<\/p>\n
If Lily Allen were an American, she’d be committing career suicide.<\/p>\n
But she’s not.<\/p>\n
And, oh right, she’s never made it here!\u00c2\u00a0 Because we just don’t get it.\u00c2\u00a0 How a not beautiful enough girl with a thin voice sings material she isn’t completely responsible for and wants to be on the pop chart.\u00c2\u00a0 Don’t tell me it’s solely about beauty, Amy Winehouse is not a looker, and she made it here, big time.\u00c2\u00a0 But it is about talent.\u00c2\u00a0 And we just don’t think Lily has enough.\u00c2\u00a0 And playing in the Top Forty world, it’s about image, other things which Ms. Allen doesn’t possess.<\/p>\n
Also, in America, music is not a team sport.\u00c2\u00a0 It’s not like the U.K., where artists are embraced, despite occasional failings.\u00c2\u00a0 Cross a line here, and you’re screwed.\u00c2\u00a0 You might get away with an apology, but disconnecting Internet?\u00c2\u00a0 I doubt it’s even legal.\u00c2\u00a0 Because Web access is a basic right.\u00c2\u00a0 What next, are supermarkets going to repossess the refrigerators of those who steal food?<\/p>\n
Come on.<\/p>\n
Has the music business been roiled, shaken hard by technological innovation?<\/p>\n
Absolutely.<\/p>\n
But I’ll tell you in America, what we had was not worth preserving.\u00c2\u00a0 An industry selling overpriced CDs with one good track, the whole thing managed by overpaid executives telling "artists" what to do.\u00c2\u00a0 Is this what we want?<\/p>\n
Hell, that system was dependent on radio, which killed itself with twenty plus minutes of commercials per hour and static programming.<\/p>\n
And MTV can’t air videos profitably anymore when you can click online and see just what you want whenever you want.<\/p>\n
You see the problem isn’t the consumer.\u00c2\u00a0 A lot of things changed.\u00c2\u00a0 To scapegoat the consumer is to put forth the concept that artists like Lily Allen are entitled to their careers.<\/p>\n
I don’t care if she’s successful.\u00c2\u00a0 She’s an entertaining Tweeter.<\/p>\n
But Lily Allen is clueless when it comes to both the music business and the Internet.\u00c2\u00a0 Then again, no one knew who she was over here, maybe this Web brouhaha will help her career, maybe it’s all premeditated!<\/p>\n
Then again, Metallica is still recovering from its anti-Napster stance.\u00c2\u00a0 And how did these tech-ignorant musicians win back hearts and minds?\u00c2\u00a0 By playing by the new rules, giving away more.<\/p>\n
Lily and those across the pond should learn Metallica’s lesson.\u00c2\u00a0 Call up Lars and see what he has to say.\u00c2\u00a0 Yes, their product should not be stolen.\u00c2\u00a0 But first think of the fan, an act is nothing without its fans.\u00c2\u00a0 Second, face business realities.<\/p>\n
Lily Allen was fifteen when Lars and company made their stand.\u00c2\u00a0 But just because she’s ignorant, do we have to fight this battle one more time?\u00c2\u00a0 Doesn’t this prove that techies will rule the world?\u00c2\u00a0 That you’re better off getting an education than partying?<\/p>\n
Make legendary music and you’ll survive the new world Lily.<\/p>\n
Because you’re never going to make it on your smarts.<\/p>\n
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